Don Lenehan Email & Phone Number

Plano, Tx, Us

We've been operating the CertaPro Painting franchise for Richardson, TX, W. Garland and the Lake Highlands area of NE Dallas since July of 2009. We've painted well over 1000 homes, residential managed properties and businesses so far. CertaPro is all about delivering an exceptional painting experience to each of our customers, so that's what we try to do on every single job.

Hired to broaden Symon’s traditional focus on employee-facing digital signage and build its reputation as a consumer-facing retail digital signage company. Dramatically enhanced the marketing for Symon’s suite of hardware and software products and services and led the company’s push into consumer-facing retail digital signage. Directly supervised Symon’s Creative and Content Services groups and increased combined revenues by over $400k. Helped achieve 22% corporate revenue and profit growth in 2007. Managed strategic partnerships and alliance programs with Microsoft, Avaya, Cisco, Nortel and other major resellers and technology partners.

Hired by CEO to develop business and marketing strategy for broadening the promotion service offerings of this leading technology-based rebate-processing firm operating in a declining market receiving adverse publicity. Developed a strategic plan to diversify Parago into faster growing marketing service businesses. Led RFP process to select PR agency.

Recruited to take over presidency of poorly performing and unprofitable Dallas office of MARC’s five office network. Achieved a financial turnaround (from losing $1 million to breaking even) with core group of clients: Safety Kleen Systems, Peterbilt, Samsung (mobile phone division), Corner Bakery Café, Stemco and Medical Center of Arlington.

Complete operational and financial management responsibility for the office.

Recruited to lead brand building efforts of privately-owned $100+ million bottled water company in the process of rapid expansion. Built non-traditional guerilla marketing sampling program designed to drive traffic to new web site. Developed new vitamin-enhanced water brand (AquaExtra). Worked with investment bankers preparing for an IPO.

Hired to assist in transforming this $50 million marketing and communication firm in Little Rock from local to national presence. Supervised professional staff at with national clients such as Alltel, Medtronic Sofamor Danek and Beverly Enterprises in addition to many Arkansas-based clients. Spearheaded launch of company’s Internet Division. Key role in branding and launching Nutripeak.com, start-up eCommerce nutrition supplement retailer.

Recruited to rebuild RC’s marketing department and turnaround this $120 million revenue soft drink company. Reinvigorated all brands and developed marketing programs that would impact consumers, retailers (food, drug, mass and convenience), bottlers and food service partners such as Arbys. Won Cannes Silver Lion for RC ads, promotion industry awards for RC’s Harley-Davidson and FOX NFL tie-ins and Addy awards (and generated major PR impact) for edgy Kick campaign (Mountain Dew competitor).

Established first consumer marketing department for CNN with responsibility for building ratings and enhancing ad revenues. Coordinated diverse marketing activities in the US and around the world directed at viewers (B2C), advertisers and cable operators (B2B). Managed co-promotions with advertisers of CNN sports and lifestyle programs. Developed strategic partnerships with major corporations (AOL, TCI, Time Warner and Regional Bell Operating Companies) that wanted to utilize CNN’s library of video content.

Developed marketing plans and budgets. Managed the advertising, media, promotion, packaging and research for all cola products (Coke, Diet Coke, Cherry Coke, Tab). $185 million budget responsibility. Directly managed three brand groups (12 people), directed efforts of promotion, media, packaging, research, PR, African-American and Hispanic marketing teams and coordinated all programs with fountain sales division and major QSR partners (McDonald’s, etc.). Dramatically improved Coke advertising, winning Mobius Award for Beverage Campaign of the Year and producing famous “Hilltop Reunion” commercial. Managed large stable of agencies (four ad agencies, two promotion agencies and one PR agency).

Recruited to "save" troubled Van Munching & Co account (Heineken and Amstel Light brands). Success led to promotion to manage first Tab and then Tab & Diet Coke. Helped make Diet Coke "Brand of the 80"s" according to Ad Age. Enhanced "Just for the Taste of It" campaign by increasing its star power with more high profile celebrities, like Whitney Houston, Pierce Brosnan and Demi Moore. Success led to offer to join The Coca-Cola Company as cola brand director.

Managed all advertising related marketing programs for diet Coke.

Recruited to work on Country Time Lemonade line extensions as part of General Foods account team. Also managed children cereal new product development projects. Helped win Kimberly Clark account and was rewarded with promotion to that account. Also managed Block Drug Company client. Transferred to Peugeot Motors of America account to obtain first non-packaged goods experience (Won Steve Kelly Award for outstanding print campaign).

Joined after MBA to manage account of Procter & Gamble brand Comet Cleanser. Later promoted to Tide Detergent account.

Mba, Marketing

Bachelor Of Arts (B.A.), Psychology