I play a crucial role in ensuring the sucess and profitability of the business while maintaining the brand's image and reputation for excellence. Serving as a brand ambassador to uphold the brand's values, standards, and image. Build and maintain relationships with key stakeholders, including customers and business partners. Overall, I play a multifaceted role in driving sales, delivering exceptional customer service, manage operations, and maintain the brand's prestige.

As President of the Canadian arm of Wathne Ltd.; I set in place the guidelines and procedures under which the Canadian operation was run. I was directly involved in the development and implementation of the company's marketing strategy, from which actual promotional programmes grew.Wathne is a full service specialized designer and manufacturer of quality private label and promotional accessories.For almost 20 years, we have been the premier source for most names in the… Show more As President of the Canadian arm of Wathne Ltd.; I set in place the guidelines and procedures under which the Canadian operation was run. I was directly involved in the development and implementation of the company's marketing strategy, from which actual promotional programmes grew.Wathne is a full service specialized designer and manufacturer of quality private label and promotional accessories.For almost 20 years, we have been the premier source for most names in the fragrance business, fashion and retailing sector Show less