David Hensel Email & Phone Number

Seattle, US

As a co-founder and leader at Trillium Ag, my focus is growth, collaboration, and innovation in support of our company's efforts to overcome the enduring challenges and declining efficacy in crop protection. Fusing breakthrough IP in RNAi with novel proteomics and artificial intelligence, our Agrisome platform provides new ways to deliver a range of.

Seattle, US

Trillium Ag provides groundbreaking platform solutions to the challenge of sustainable, naturally-derived multi-modal crop protection products that are as effective, deliverable, and scalable as the synthetic chemicals they replace. Both our leading-edge PaaS for molecule design and our new, patented class of biological nanoparticles has demonstrated.

Columbia, MD, US

Led all aspects and areas of marketing for Merkle's industry-leading Data, Identity, Analytics & Technology LOB. Oversaw Merkle's alliance program marketing partnerships with companies like Adobe, AWS, Google, Salesforce and many other data and technology partners.

Columbia, MD, US

Responsible for leading the Adobe Alliances global marketing program across all aspects of GTM strategy, campaigns, content and messaging, demand generation, sales enablement, and other initiatives and activities.

Seattle, WA, US

Led marketing strategy, team and programs for Merkle-acquired marketing and experience design firm, serving leading global brands with innovative in-housing solutions.

Seattle, WA, US

• Recruited to lead transformation of marketing strategy and operations. Oversaw B2C and B2B programs, along with brand strategy, insights and analysis, digital/print advertising, content and social marketing, media.
• Developed and directed brand re-positioning and key marketing initiatives that drove a turnaround year for business, exceeding YoY revenue and profit goals through high growth in new customer acquisition.
• Created new data-driven marketing program, supported by lead nurturing tactics and content campaigns across digital and social channels, doubling generation of sales qualified leads in just over 12 months.
• Led development of new personalized-content marketing automation for website, email, retargeting and native channels that increased customer engagement by as much as 300% for key product groups.
• Oversaw migration of Travcoa brand and product set to within the Zegrahm brand, while driving above-forecast profits during critical transition period.
• Spearheaded the functional integration of marketing teams, practices and systems between Zegrahm and its sister company, International Expeditions.

Joined early-stage venture to build company and lead all aspects of B2B and B2C marketing of global SaaS solution for commercial, military & recreational vessel management. Transitioned to Galatea brand to lead buildout of Israel-based company's US corporate footprint in Florida, successfully launching and transitioning operations upon completion.

Stuart, Florida, US

• Led global marketing organization for iconic yacht builder through key inflection points and growth periods. Recruited to manage the transition of 50-year-old brand to vital new position as luxury category leader.
• Go-to-market programs and award-winning campaigns for over 20 new product launches
• Global marketing management and media relations across more than 25 countries
• New customer experience management platform, with worldwide retail training program
• New market and consumer research programs; company’s first product development and Design Principles programs
• Launch of several new digital marketing programs, social media initiatives and innovative online campaigns to support the brand and its products worldwide

Seattle, WA, US

Co-founded first-of-its-kind "life transitions management" company for seniors. Drove a multitude of strategic, operations, and marketing partnerships across different service supply chains. Created name and brand identity, led marketing and media relations efforts as company grew across multiple states. Developed core business and financial models.

Co-founded first-of-its-kind niche marketplace/enterprise PaaS solution for custom biologicals. Established channel-partner manufacturer and international distributor agreements, oversaw product licensing and outsourced manufacturing, developed institutional client relationships. Pitched investors and raised funds to help move company into new R&D.

Co-founded and drove branding and marketing strategy for NW agency serving regional, national and international clients—including Siemens Ultrasound, Alaska Airlines, Microsoft, PCC Markets, Qiagen, Parsons Brinckerhoff, The Clean Air Agency, Semaphore and many others.

Baton Rouge, Louisiana, US

Developed and managed portfolio brands, products and programs for the largest privately-owned company at the time in Washington state, helping it achieve more than $1 billion in annual revenue.