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A proven growth leader with a passion for driving value innovation, David has developed and delivered on strategic plans for new and established global brands, businesses, and products. For over 25 years he has held executive management positions in various companies across many sectors and markets, including data & tech, SaaS, manufacturing, CPG, B2B, and biotechnology. Along the way, he has created, nurtured, and accelerated winning teams to take smart risks and leverage their individual strengths for broader business objectives.Expertise and Skill Areas:• Executive Leadership• Business, Growth, Marketing, and GTM Strategy• Partner/Alliance Programs Management• Team/Program/Systems Development • Business Operations & Corporate Management• Technology – Positioning, Marketing, Launch & Growth• Brand Strategy and Positioning• Customer Experience Transformation• Product Marketing & Value Innovation• B2B & B2C Marketing• Digital and Traditional Marketing• SaaS/PaaS/Marketplaces• Marketing Program Management• Marketing Operations & Team Management• Marketing Metrics & Analytics• Growth Marketing/Growth Hacking• ABX/Data-Driven Growth Orchestration• Content Strategy, Content Marketing• Storytelling and Creative Development• Martech Platforms, Automation, Personalization at Scale • Media, Analyst, & Investor Relations• Adaptive Marketing Operations• Development/Management of High Performing Teams
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Evp & Co-FounderTrillium Ag 2023 - PresentSeattle, UsAs a co-founder and leader at Trillium Ag, my focus is growth, collaboration, and innovation in support of our company's efforts to overcome the enduring challenges and declining efficacy in crop protection. Fusing breakthrough IP in RNAi with novel proteomics and artificial intelligence, our Agrisome platform provides new ways to deliver a range of biopesticides with far greater precision and efficacy – and far less environmental and economic impact on farming. www.trillium.ag -
Co-FounderTrillium Ag 2016 - PresentSeattle, UsTrillium Ag provides groundbreaking platform solutions to the challenge of sustainable, naturally-derived multi-modal crop protection products that are as effective, deliverable, and scalable as the synthetic chemicals they replace. Both our leading-edge PaaS for molecule design and our new, patented class of biological nanoparticles has demonstrated efficacy in weed and insect, in both in vitro and in vivo models. These results validate Trillium Ag's potential to unlock a more safe and sustainable approach to farming – and vast new market opportunities within our industry as a replacement for synthetic chemicals.
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Head Of Marketing – Data, Identity, Analytics & TechnologyMerkle 2021 - 2023Columbia, Md, UsLed all aspects and areas of marketing for Merkle's industry-leading Data, Identity, Analytics & Technology LOB. Oversaw Merkle's alliance program marketing partnerships with companies like Adobe, AWS, Google, Salesforce and many other data and technology partners. -
Adobe Global Marketing LeadMerkle 2020 - 2022Columbia, Md, UsResponsible for leading the Adobe Alliances global marketing program across all aspects of GTM strategy, campaigns, content and messaging, demand generation, sales enablement, and other initiatives and activities.
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Head Of MarketingFilter, A Merkle Company 2018 - 2021Seattle, Wa, UsLed marketing strategy, team and programs for Merkle-acquired marketing and experience design firm, serving leading global brands with innovative in-housing solutions. -
Head Of MarketingZegrahm Expeditions 2016 - 2018Seattle, Wa, UsRecruited to lead transformation of marketing strategy and operations. Oversaw B2C and B2B programs, along with brand strategy, insights and analysis, digital/print advertising, content and social marketing, media relations, strategic sponsorships and partnerships, industry events and more. Led and grew an integrated team of marketers to significantly up-level data-driven CRM programs and practices.• Developed and directed brand re-positioning and key marketing initiatives that drove a turnaround year for business, exceeding YoY revenue and profit goals through high growth in new customer acquisition.• Created new data-driven marketing program, supported by lead nurturing tactics and content campaigns across digital and social channels, doubling generation of sales qualified leads in just over 12 months.• Led development of new personalized-content marketing automation for website, email, retargeting and native channels that increased customer engagement by as much as 300% for key product groups.• Oversaw migration of Travcoa brand and product set to within the Zegrahm brand, while driving above-forecast profits during critical transition period.• Spearheaded the functional integration of marketing teams, practices and systems between Zegrahm and its sister company, International Expeditions.• Directed strategic partnership program with The Nature Conservancy; developed purpose-marketing campaigns that drove awareness and sales among new target audience, generating ongoing positive ROMI.• Forged new product extension strategies, drove related market research, and developed measurable omni-channel marketing plans to build awareness and sales on national level. -
Chief Marketing OfficerVesselvanguard/Team Galatea 2013 - 2016Joined early-stage venture to build company and lead all aspects of B2B and B2C marketing of global SaaS solution for commercial, military & recreational vessel management. Transitioned to Galatea brand to lead buildout of Israel-based company's US corporate footprint in Florida, successfully launching and transitioning operations upon completion.
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Head Of Brand And MarketingGrand Banks Yachts 2004 - 2013Stuart, Florida, UsLed global marketing organization for iconic yacht builder through key inflection points and growth periods. Recruited to manage the transition of 50-year-old brand to vital new position as luxury category leader, capturing new market segments and contributing to highest-ever revenues and profits for this publicly-traded company. Key areas of achievement include: • Go-to-market programs and award-winning campaigns for over 20 new product launches • Global marketing management and media relations across more than 25 countries • New customer experience management platform, with worldwide retail training program • New market and consumer research programs; company’s first product development and Design Principles programs • Launch of several new digital marketing programs, social media initiatives and innovative online campaigns to support the brand and its products worldwide -
Co-Founder, Cmo, DirectorBenevia, Inc. Mar 2003 - 2007Seattle, Wa, UsCo-founded first-of-its-kind "life transitions management" company for seniors. Drove a multitude of strategic, operations, and marketing partnerships across different service supply chains. Created name and brand identity, led marketing and media relations efforts as company grew across multiple states. Developed core business and financial models, co-managed operations, business development and fundraising efforts. Remained on board of directors after exiting executive team, through the sale of company (www.benevia.com). -
Co-Founder & Executive Vice PresidentOligoengine 2000 - 2004Co-founded first-of-its-kind niche marketplace/enterprise PaaS solution for custom biologicals. Established channel-partner manufacturer and international distributor agreements, oversaw product licensing and outsourced manufacturing, developed institutional client relationships. Pitched investors and raised funds to help move company into new R&D operations leading to new patented IP. Directed all advertising, media/investor relations, field events, and other growth marketing programs. -
Co-Founder & Managing DirectorHenselhauser: Marketing Strategy, Design & Development 1997 - 2000Co-founded and drove branding and marketing strategy for NW agency serving regional, national and international clients—including Siemens Ultrasound, Alaska Airlines, Microsoft, PCC Markets, Qiagen, Parsons Brinckerhoff, The Clean Air Agency, Semaphore and many others.
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Marketing ManagerAssociated Grocers 1990 - 1997Baton Rouge, Louisiana, UsDeveloped and managed portfolio brands, products and programs for the largest privately-owned company at the time in Washington state, helping it achieve more than $1 billion in annual revenue.
David Hensel Skills
David Hensel Education Details
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University Of WashingtonEnglish
Frequently Asked Questions about David Hensel
What company does David Hensel work for?
David Hensel works for Trillium Ag
What is David Hensel's role at the current company?
David Hensel's current role is Co-Founder/EVP, Growth & Innovation.
What is David Hensel's email address?
David Hensel's email address is dh****@****tal.com
What is David Hensel's direct phone number?
David Hensel's direct phone number is +120635*****
What schools did David Hensel attend?
David Hensel attended University Of Washington.
What are some of David Hensel's interests?
David Hensel has interest in Travel And Discovery, Start Ups, Skiing, Cooking, Cycling, Community Involvement, Sailing.
What skills is David Hensel known for?
David Hensel has skills like Brand Development, Marketing, Advertising, Corporate Communications, Marketing Strategy, Strategic Planning, Strategy, E Commerce, New Business Development, Product Development, Entrepreneurship, Creative Direction.
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