Daphné Lianos Email & Phone Number

Tokyo, Japan

- Account lead for local APAC clients, driving business growth and fostering strong client relationships.- Manage a native cross-border team located in Tokyo, Shanghai, and Paris. Ensure seamless coordination and delivery of services across different regions.- Work on proposing new social intelligence services to enhance the company's product offerings for clients, with a focus on relevance to the Asian market.Key clients: L’Oréal Luxe, Coty, Estee Lauder - global & local CMI/DMI teams.

Paris, Île-De-France, France

- Crafting relevant briefs for clients to conduct tailored social listening analysis across desired scopes, including the US, EU, and China markets.- Coordinating native data analysts and consolidating final analysis reports to meet client needs effectively.- Crafting comprehensive strategic recommendations covering marketing & communications, advocacy strategies, and product development opportunities, derived from analysis findings.- Performing presentations of reports to key stakeholders and conducting workshop sessions to share findings with relevant client teams. - Engaging in upselling opportunities by identifying additional projects or services that align with client needs and objectives.Key clients: L’Oréal Luxe, Chloé Parfums, Orveda, Lancaster - global CMI/DMI teams

Paris, Île-De-France, France

- Gather consumer data and brand performance KPIs (Synthesio, Traackr, Sprinklr, Radarly & internal tools) - Conducted extensive quantitative and qualitative data analysis to gain profound insights into consumer behavior, sentiment and trends within specific beauty categories, brands, products, or social topics shaping the market.- Compiled detailed reports to effectively communicate the study findings to stakeholders.- Leveraged analytical skills to interpret complex data sets and derive actionable conclusions.Key clients: Viktor&Rolf, Maison Margiela, and YSL - global CMI/DMI teams

Warsaw, Poland

- Implemented and adapted global marketing strategy to local market through 360 touchpoints- Coordinated with creative and advertising agencies to develop relevant brand concepts- Tracked brand KPIs and awareness to measure campaign effectiveness and brand resonance

Warsaw, Poland

Oversaw retail brand activations to drive sales growth, which included coordinating activities in supermarkets and convenience stores, as well as managing pop-up stores at high-traffic and trendy touch points.

Paris, France

Crafting a comprehensive business plan for a fashion brand and conducting market testing through the launch of a first collection.