David Lifson

David Lifson Email and Phone Number

CPO, GM & Advisor. Marketplace specialist. Enjoys writing about Product. @ ClosedLoop
David Lifson's Location
Austin, Texas, United States, United States
About David Lifson

I bring a GM mindset to Product Leadership and a Product Leadership mindset to General Management.I've led high performing teams at startups, public, and private equity backed companies, delivering high impact outcomes through clear vision, validated product strategy, and collaborative culture. I've gone 0 -> 1 multiple times, as well as led teams supporting $350M in revenue. My experience leading teams spans 15 years, including four as CEO/GM and eight as Head of Product & EngineeringFour companies I've been a leader at went on to exit: Etsy (IPO), Postling (acquisition), General Assembly (acquisition), XO Group (public, acquisition by PE).Marketplaces and AI-powered growth strategies are my specialty, and have applied my skills across many domains: healthcare, education, e-commerce, interior design, and weddings.

David Lifson's Current Company Details
ClosedLoop

Closedloop

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CPO, GM & Advisor. Marketplace specialist. Enjoys writing about Product.
David Lifson Work Experience Details
  • Closedloop
    Chief Product Officer
    Closedloop Jul 2024 - Present
    Austin, Texas, Us
    Developing a new product that uses generative AI to help patients.
  • Various Startups
    Fractional Cpo & Advisor
    Various Startups Jul 2023 - Present
    Advisor to founders, executives, and PE investors on topics related to Product Management, marketplaces, e-commerce, and fundraising. Led product strategy and 0->1 execution for a VC-backed social commerce startup (6-month contract).
  • Buoy Health
    Chief Product Officer
    Buoy Health Aug 2021 - Jan 2023
    Boston, Ma, Us
    AI Health tech startup. Led the company's pivot from enterprise SaaS health care AI chatbot to a consumer marketplace that connects people who aren't feeling well to providers of treatment, powered by an industry leading AI-based symptom checker. Buoy Marketplace grew 6x in its first year, as measured by conversions, conversion rate, and supply size; demand (SEO + SEM traffic) grew 26% (~22M annually).Also led the transformation of the company to a product-led growth organization, up-leveling the team's use of OKRs, hypothesis based product development, product strategy, and focus on outcomes over outputs..
  • The Knot Worldwide
    Svp, Product Management
    The Knot Worldwide Nov 2020 - Aug 2021
    Chevy Chase, Md, Us
    Leader of TKWW’s global product management team (27 PMs across 3 countries and 5 business lines, supporting ~$300M in annual revenue). Lead product vision, product strategy + OKRs, and product operations. Portfolio spans marketplace, e-commerce, digital advertising, consumer tools, international (17 countries), small business SaaS, web / iOS / Android.
  • The Knot Worldwide
    Gm, Registry
    The Knot Worldwide Nov 2019 - Nov 2020
    Chevy Chase, Md, Us
    P&L owner for $25M Wedding Registry business, overseeing launch of The Knot Registry Store, as part of strategic expansion from affiliate revenue model to e-commerce. Led overall effort while managing business development, merchandising, and operations teams.
  • The Knot Worldwide
    Vp Product, Registry
    The Knot Worldwide May 2019 - Nov 2019
    Chevy Chase, Md, Us
    * XO Group and WeddingWire merged to form The Knot Worldwide *Leading seven product managers and one Product Director across five squads split between NYC, Austin, and Guangzhou, China (~50 total in Prod/Design/Eng across the broader zone). Responsible for Registry product vision, product strategy, and ensuring the team delivers meaningful outcomes to the business. Registry is a central area of strategic investment for The Knot Worldwide, with regular updates to the Board of Directors.
  • Xo Group Inc.
    Vp Product, Registry
    Xo Group Inc. Feb 2019 - Apr 2019
    New York, New York, Us
    Took over Product leadership for Registry post-acquisition / merger with WeddingWire, as Registry became central to the new company's strategy and a primary area of investment.
  • Xo Group Inc.
    Vp Product, Local Marketplace
    Xo Group Inc. Jan 2017 - Feb 2019
    New York, New York, Us
    Product leader for XO Group's largest business unit, representing ~50% of company revenue ($100M revenue runrate at time of acquisition / merger with WeddingWire). Hired and led a team of 7 product managers + 2 Product Directors running six squads in NYC, Austin, and Guangzhou, China (~60 people across the extended Prod/Design/Eng org).Responsible for Marketplace product vision, product strategy, and ensuring the team delivered meaningful outcomes to the business. Team contributed to 17% y/y revenue growth in 2017 and 2018, 30% y/y growth in marketplace leads, launch of vendor-facing app (4.9 stars, 1.3k ratings), and successful tests of a new business model and revenue products.
  • General Assembly
    Product Management Instructor
    General Assembly Mar 2014 - 2017
    New York, Ny, Us
    (Freelance, after leaving FT role) I taught a 10-week / 4 hours per week course on Product Management for those who are either thinking of switching into Product Management as a career or looking to level up their existing skills. To date, I've taught over 120 students across 5 course instances.
  • General Assembly
    General Manager, Digital Product & Engineering
    General Assembly Nov 2012 - Aug 2014
    New York, Ny, Us
    (Update: Acquired by Adecco for $413M in 2018)Responsible for all aspects of engineering, digital product design and product management.Grew the team from eight to thirty: 20 engineers, 4 product managers, 4 designers, 1 QA engineer, 1 UX Researcher split across 4 teams and multiple timezones.Launched major new products and initiatives that positively impacted the trajectory of the business: - Revamped the e-commerce funnel (homepage, browse, detail pages, email), which introduced the idea of a sales-driven process when purchasing a $3000 course. Company now employs dozens of sales people to handle the influx of leads. - First enterprise online education product, named Essentials of Digital Marketing, which is now a flagship product. - Many critical internal tools to assist in the operations of the business - financial reporting, analytics, customer service, marketing, CRM, etc.
  • General Assembly
    Product Manager, Education Programs & Outcomes
    General Assembly Mar 2012 - Nov 2012
    New York, Ny, Us
    Applied agile principles to curriculum development and built the team that launched core courses with increased quality and go to market speed. Org size: 6 (from 1)
  • Homepolish
    Vp Of Product
    Homepolish Mar 2016 - Dec 2016
    New York, Ny, Us
    Responsible for all technology and product management at Homepolish.
  • Poppin
    Sr. Director, Product Management
    Poppin Sep 2014 - Oct 2015
    New York, Ny, Us
    Responsible for all technology, product management, design, and creative, including the e-commerce website; inventory management and fulfillment operations systems; photography; and copywriting. Replaced off-shore development with in-house team and launched poppin.com e-commerce website with a new design and new platform. Org size: 20 (from 7)
  • Postling.Com (Acquired By Localvox Media)
    Co-Founder And Ceo
    Postling.Com (Acquired By Localvox Media) Jan 2009 - Sep 2012
    Us
    A social media management tool for SMBs, Postling grew to 23,000 merchants before acquisition by LocalVox. As CEO, responsible for product development, fundraising, marketing, sales, support, finance, etc. Raised from angel investors including Dave McClure (500 Startups), David Cohen (Techstars), Gary Vaynerchuk, and Thomas Korte (Angelpad). Featured in the Wall St. Journal, NY Times, TechCrunch, Mashable, Inc. Magazine, TheNextWeb, and more.
  • Etsy
    Head Of Product Management
    Etsy May 2008 - Nov 2008
    Brooklyn, Ny, Us
    Managed and built out the product and design team, reporting to the CEO. Left to start Postling with the Etsy engineering founders following a transition to a new CEO.
  • Amazon.Com
    Senior Product Manager
    Amazon.Com Aug 2007 - Apr 2008
    Seattle, Wa, Us
    The Personalized Recommendations team is responsible for the algorithms and merchandising of product recommendations, e.g. “Because you bought this book, we think you might like...”, from database to front end design. Responsible for day to day project management of the team (12 developers + 1 designer), short and medium term product vision and roadmaps, managing the Scrum process, and working with the team to define and create great products.(Official title: Technical Product / Program Manager II)
  • Amazon.Com
    Software Development Engineer
    Amazon.Com Mar 2006 - Aug 2007
    Seattle, Wa, Us
    The Community team is responsible for features like Customer Reviews, Wishlist, Listmania, Tag Communities, and Discussion Boards. As a developer, I wrote both back-end server software and front-end web development on a Scrum team - HTML / Perl / Mason / JavaScript on top of Java web services / Oracle in Linux. Only member of the 40-person Community team to be nominated to attend an exclusive off-site innovation camp, which included Jeff Bezos and his senior executive team.

David Lifson Education Details

  • Cornell University
    Cornell University
    Computer Science
  • Cornell University
    Cornell University
    Computer Science

Frequently Asked Questions about David Lifson

What company does David Lifson work for?

David Lifson works for Closedloop

What is David Lifson's role at the current company?

David Lifson's current role is CPO, GM & Advisor. Marketplace specialist. Enjoys writing about Product..

What schools did David Lifson attend?

David Lifson attended Cornell University, Cornell University.

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