David Lifson Email and Phone Number
I bring a GM mindset to Product Leadership and a Product Leadership mindset to General Management.I've led high performing teams at startups, public, and private equity backed companies, delivering high impact outcomes through clear vision, validated product strategy, and collaborative culture. I've gone 0 -> 1 multiple times, as well as led teams supporting $350M in revenue. My experience leading teams spans 15 years, including four as CEO/GM and eight as Head of Product & EngineeringFour companies I've been a leader at went on to exit: Etsy (IPO), Postling (acquisition), General Assembly (acquisition), XO Group (public, acquisition by PE).Marketplaces and AI-powered growth strategies are my specialty, and have applied my skills across many domains: healthcare, education, e-commerce, interior design, and weddings.
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Chief Product OfficerClosedloop Jul 2024 - PresentAustin, Texas, UsDeveloping a new product that uses generative AI to help patients. -
Fractional Cpo & AdvisorVarious Startups Jul 2023 - PresentAdvisor to founders, executives, and PE investors on topics related to Product Management, marketplaces, e-commerce, and fundraising. Led product strategy and 0->1 execution for a VC-backed social commerce startup (6-month contract). -
Chief Product OfficerBuoy Health Aug 2021 - Jan 2023Boston, Ma, UsAI Health tech startup. Led the company's pivot from enterprise SaaS health care AI chatbot to a consumer marketplace that connects people who aren't feeling well to providers of treatment, powered by an industry leading AI-based symptom checker. Buoy Marketplace grew 6x in its first year, as measured by conversions, conversion rate, and supply size; demand (SEO + SEM traffic) grew 26% (~22M annually).Also led the transformation of the company to a product-led growth organization, up-leveling the team's use of OKRs, hypothesis based product development, product strategy, and focus on outcomes over outputs.. -
Svp, Product ManagementThe Knot Worldwide Nov 2020 - Aug 2021Chevy Chase, Md, UsLeader of TKWW’s global product management team (27 PMs across 3 countries and 5 business lines, supporting ~$300M in annual revenue). Lead product vision, product strategy + OKRs, and product operations. Portfolio spans marketplace, e-commerce, digital advertising, consumer tools, international (17 countries), small business SaaS, web / iOS / Android. -
Gm, RegistryThe Knot Worldwide Nov 2019 - Nov 2020Chevy Chase, Md, UsP&L owner for $25M Wedding Registry business, overseeing launch of The Knot Registry Store, as part of strategic expansion from affiliate revenue model to e-commerce. Led overall effort while managing business development, merchandising, and operations teams. -
Vp Product, RegistryThe Knot Worldwide May 2019 - Nov 2019Chevy Chase, Md, Us* XO Group and WeddingWire merged to form The Knot Worldwide *Leading seven product managers and one Product Director across five squads split between NYC, Austin, and Guangzhou, China (~50 total in Prod/Design/Eng across the broader zone). Responsible for Registry product vision, product strategy, and ensuring the team delivers meaningful outcomes to the business. Registry is a central area of strategic investment for The Knot Worldwide, with regular updates to the Board of Directors. -
Vp Product, RegistryXo Group Inc. Feb 2019 - Apr 2019New York, New York, UsTook over Product leadership for Registry post-acquisition / merger with WeddingWire, as Registry became central to the new company's strategy and a primary area of investment. -
Vp Product, Local MarketplaceXo Group Inc. Jan 2017 - Feb 2019New York, New York, UsProduct leader for XO Group's largest business unit, representing ~50% of company revenue ($100M revenue runrate at time of acquisition / merger with WeddingWire). Hired and led a team of 7 product managers + 2 Product Directors running six squads in NYC, Austin, and Guangzhou, China (~60 people across the extended Prod/Design/Eng org).Responsible for Marketplace product vision, product strategy, and ensuring the team delivered meaningful outcomes to the business. Team contributed to 17% y/y revenue growth in 2017 and 2018, 30% y/y growth in marketplace leads, launch of vendor-facing app (4.9 stars, 1.3k ratings), and successful tests of a new business model and revenue products. -
Product Management InstructorGeneral Assembly Mar 2014 - 2017New York, Ny, Us(Freelance, after leaving FT role) I taught a 10-week / 4 hours per week course on Product Management for those who are either thinking of switching into Product Management as a career or looking to level up their existing skills. To date, I've taught over 120 students across 5 course instances. -
General Manager, Digital Product & EngineeringGeneral Assembly Nov 2012 - Aug 2014New York, Ny, Us(Update: Acquired by Adecco for $413M in 2018)Responsible for all aspects of engineering, digital product design and product management.Grew the team from eight to thirty: 20 engineers, 4 product managers, 4 designers, 1 QA engineer, 1 UX Researcher split across 4 teams and multiple timezones.Launched major new products and initiatives that positively impacted the trajectory of the business: - Revamped the e-commerce funnel (homepage, browse, detail pages, email), which introduced the idea of a sales-driven process when purchasing a $3000 course. Company now employs dozens of sales people to handle the influx of leads. - First enterprise online education product, named Essentials of Digital Marketing, which is now a flagship product. - Many critical internal tools to assist in the operations of the business - financial reporting, analytics, customer service, marketing, CRM, etc. -
Product Manager, Education Programs & OutcomesGeneral Assembly Mar 2012 - Nov 2012New York, Ny, UsApplied agile principles to curriculum development and built the team that launched core courses with increased quality and go to market speed. Org size: 6 (from 1) -
Vp Of ProductHomepolish Mar 2016 - Dec 2016New York, Ny, UsResponsible for all technology and product management at Homepolish. -
Sr. Director, Product ManagementPoppin Sep 2014 - Oct 2015New York, Ny, UsResponsible for all technology, product management, design, and creative, including the e-commerce website; inventory management and fulfillment operations systems; photography; and copywriting. Replaced off-shore development with in-house team and launched poppin.com e-commerce website with a new design and new platform. Org size: 20 (from 7) -
Co-Founder And CeoPostling.Com (Acquired By Localvox Media) Jan 2009 - Sep 2012UsA social media management tool for SMBs, Postling grew to 23,000 merchants before acquisition by LocalVox. As CEO, responsible for product development, fundraising, marketing, sales, support, finance, etc. Raised from angel investors including Dave McClure (500 Startups), David Cohen (Techstars), Gary Vaynerchuk, and Thomas Korte (Angelpad). Featured in the Wall St. Journal, NY Times, TechCrunch, Mashable, Inc. Magazine, TheNextWeb, and more. -
Head Of Product ManagementEtsy May 2008 - Nov 2008Brooklyn, Ny, UsManaged and built out the product and design team, reporting to the CEO. Left to start Postling with the Etsy engineering founders following a transition to a new CEO. -
Senior Product ManagerAmazon.Com Aug 2007 - Apr 2008Seattle, Wa, UsThe Personalized Recommendations team is responsible for the algorithms and merchandising of product recommendations, e.g. “Because you bought this book, we think you might like...”, from database to front end design. Responsible for day to day project management of the team (12 developers + 1 designer), short and medium term product vision and roadmaps, managing the Scrum process, and working with the team to define and create great products.(Official title: Technical Product / Program Manager II) -
Software Development EngineerAmazon.Com Mar 2006 - Aug 2007Seattle, Wa, UsThe Community team is responsible for features like Customer Reviews, Wishlist, Listmania, Tag Communities, and Discussion Boards. As a developer, I wrote both back-end server software and front-end web development on a Scrum team - HTML / Perl / Mason / JavaScript on top of Java web services / Oracle in Linux. Only member of the 40-person Community team to be nominated to attend an exclusive off-site innovation camp, which included Jeff Bezos and his senior executive team.
David Lifson Education Details
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Cornell UniversityComputer Science -
Cornell UniversityComputer Science
Frequently Asked Questions about David Lifson
What company does David Lifson work for?
David Lifson works for Closedloop
What is David Lifson's role at the current company?
David Lifson's current role is CPO, GM & Advisor. Marketplace specialist. Enjoys writing about Product..
What schools did David Lifson attend?
David Lifson attended Cornell University, Cornell University.
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