• Led GTM strategies for mobile game launches, aligning market positioning, messaging, andcampaign execution to achieve global reach and drive player engagement.• Directed advertising campaigns for game products, contributing to measurable growthin user acquisition and player engagement through multi-channel strategies.• Developed and executed global go-to-market strategies for game products, achieving notableplayer engagement and brand differentiation in SLG and hybrid casual game markets.• Directed creative asset production, including brand visuals and promotional video materials,to maximize engagement and conversions.• Established collaborative relationships with international offices to synchronize brand marketing initiatives across regions.

• Oversee global strategic planning and execution of PR, Social Media & Communications campaign in Console Games, PC and Mobile Games.• Responsible for managing Brand Expression and Visual Identity across all products, leading initiatives, resources and partnerships that support Oasis Games' Branding strategy, vision, promise and architecture.• Networked and research opportunities with a variety of partners for the contract-based digital marketing campaign, generating proposals that included situation analysis, strategies and tactics, targeted media, press coverage goals and time/cost estimates.

My focus is on future-proofing the interactive entertainment market and ensuring that our online/mobile products are cutting edge and distinctive, development and operating company with assets to cross mainland and overseas.Marketing/Campaign Strategy and P&L.Strategic Business Partnership Development.

ELEX is providing social game services for more than 50 million users on over 20 platforms across 30 countries, over 14 million of whom are daily active users. The “Happy Harvest” has magnetized in Russia, Brazil, Thailand and Germany etc..#Supervised the online game product marketing strategy and marketing materials for ELEX social online (SNS) game, iOS/Android Mobile Game and Browser-based Game throughout the European and American.#Organized Marketing & Advertising campaign, including Search Engine Marketing and develop Branding, web site traffic growth and advertising revenue.# Develop business with potential partners regarding marketing revenue share and online publishing issues.

#Supervised the online game product marketing strategy and marketing materials for IGG.com massively multiplayer online game (MMOG) and social casual online (SNS) game throughout the North American and China mainland.#Organized Marketing & Advertising campaign, including Search Engine Marketing (SEM) and develop IGG Branding, web site traffic growth and advertising revenue.# Develop business with potential partners regarding license issues and revenue share. Also, brand development and Strategic Consulting.#Taught game media PR outreach strategy and corporate PR events.