Impacted by Layoffs

Impacted by Layoffs

Google is technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and more.I managed strategic partnership opportunities around the Tech and Travel industries, helping brands increase their audience and community base by using Google’s technology to develop unique content and experiences. I helped integrate Google products into partner marketing campaigns, contributing to platform growth of 540M monthly active users.

Razer is the world leader in high-performance gaming hardware, software and systems. As the product marketing manager, I was brought on-board to enter Razer into a new category of products, systems and software. I was in charge of sharing the story around our laptop, tablet, and software products. Responsibilities: • Conceptualized road maps for product awareness, user acquisition, engagement, and retention. • Directed development of all forms of collateral including data sheets, Web content, case studies, white papers, direct mail, FAQ, sales and channel training, PowerPoint presentations, and ROI calculations. Contributed to planning and production of industry events, advertising, direct mail, and sales collateral.• Evangelized products through frequent speeches at domestic and international industry tradeshows and conferences. Built and maintained relationships with press and analyst communities. Successfully generated over a dozen industry write-ups and contributed articles to position product and brand as market leader.