Delivering fact-based consumer, shopper and category understanding and insights that facilitate strategic and tactical decision making. Develop principles that will achieve best-in-class distribution, shelving, merchandising and pricing.

Lead the development and use of fact based selling stories and category reviews with field sale.Lead the automation and ongoing management of our daily sales report. Provided all levels of the organization the sales information they needed to manage their business. Lead the analysis and provided recommendations for the simplifications of broker commissions and the consolidation of the broker network. Lead the information systems team with the remapping of the broker network and sales restructuring to provide accurate sales reporting.Developed monthly Nielsen reports for the field sales organization that provided them with sales, share and distribution data needed to manage their business.

Lead and developed the process of managing warehouse inventories, product orders and transportation to all customers and the Walmart cross-dock facility.Developed weekly and monthly reports leveraging Nielsen data, internal sales data, and Retail Link data providing data needed to manage our business effectively. Review transportation from plant to customer identifying opportunities for improvement and maintain our on time delivery.

Managed the information needs of Sales, Marketing and Broker / Distributor network to increase sales and profits.Developed compelling fact based presentations to gain new distribution. Identified top potential volume producing item voids for our top volume accounts.Managed the Safeway Category Optimization Process developing a SWOT analysis, programs and recommendations for deli's across all ten Safeway divisions.Was awarded the Category Captaincy for all Safeway Divisions.

Managed the information needs of Sales, Marketing and Broker / Distribution network to increase sales and profits.Developed compelling fact based presentations to gain new distribution.Identified distribution gaps with our top selling items. New focus on filling these gaps drove overall ACV and sales for our brands.Developed recommended product mix and plan-o-grams to maximize sales and profits.

Supported a direct sales force servicing supermarkets chains nationwide.Provided the analysis needed to develop a two tier sales incentive plan that increased both sales and profits.Supported the effective integration plan to facilitate a smooth merger between Keebler and Sunshine Biscuit. Developed and managed monthly sales and profit reports for the sales organization.Developed and taught sales representatives selling skills, product training and merchandising.

Developed and managed trade budgets and annual accrual incentive programs. Developed new product advertisement and promotional programs. Managed sales collateral and budgets for key account programs. Evaluated post-promotion results.

Managed the core marketing initiatives: strategic brand plan development, identified growth opportunities, led new product development & launches, developed & executed marketing campaigns utilizing advertising agencies. Financially responsible for managing A&P budgets, brand P&Ls, pricing strategies and reported category trends.

Managed the sales and operations in New Mexico and surrounding states.Responsible for six route sales representatives, profit/loss statement, forecasting, staffing, organizing, expense control, planning, and servicing key accounts.