Dennis Liu Email & Phone Number

Vancouver, BC, CA

North Vancouver, BC, CA

Redesign of ecoation’s IPM product line, cutting onboarding and training time for new users by more than 50%. Using insights from primary user research, I created a smoother, easier-to-understand experience that helped users complete their tasks much more efficiently.Created a renewed design system from the ground up, resulting in a major improvement in.

The company eliminated the entire development, design, and marketing department during its last round of strategic pivot.

Toronto, Ontario, CA

Enhanced Nobul’s new user signup process by eliminating redundant sections and optimizing content presentation for mobile breakpoints. This work led to a notable 25% reduction in the signup flow drop-off rate.Enhanced Nobul’s design system by introducing a scalable 4x grid and a comprehensive set of design tokens. This improvement boosted UI consistency.

Toronto, Ontario, CA

Streamlined Nobul’s agent-client communication experience and introduced automation to the progress update workflow for our agents. This led to a 75% increase in user retention and a 73% improvement in transaction tracking efficiency, enhancing the company’s profitability from closed deals.---

Toronto, Ontario, CA

Worked closely with the design lead and VP of product to implemente multiple marketplace user experience enhancements, such as the transaction progress tracker, and supported the marketing team in crafting and executing go-to-market strategies, resulting in a 32% increase in new user acquisition.---

Directed and implemented the multi-stage revamp of VanPeople's home rental mobile browsing and property listing experience, enhancing listing credibility and search efficiency. This initiative achieved a 30% increase in daily visitors and a 20% rise in daily property listings.Redesigned VanPeople's pre-owned vehicle marketplace, adding extensive search.

On going project:Lightster client portal revamp projectNotable projects:- EyesHigh resume auto-generation tool (SAAS) (2020)Partnered with the company founder and a team of 4 developers to conceptualize, design, and develop the product from inception. Our effort enabled the founders to achieve a swift exit by selling the company for over 5 million CAD.

Vancouver, BC, CA

Implemented the roomvu Realtor Service Marketplace from scratch, transforming the business model from connect fees to sales and subscription-based.Advised on the content and designed the fundraising presentation pitch deck by using Sketch and Powerpoint, directly contributing to the firm raising $700,000 in funding from 7 Gate Ventures in January.

Spearheaded the talent acquisition process, scaling the company staff size from 12 to 37 during my tenure as operations manager.Partnered closely with the sales manager I hired to grow the company's POS client base from 0 to 58 partner stores in 2 months. As a result of our collective efforts, the company successfully raised a seed round of approximately.

Worked closely with the company founder and CTO to build the WeChat + Alipay POS solution from the ground up playing the role of a UX consultant.

Designed new UI components and user interactions for the FanDine app, improving user experience for over 10,000 office workers and students.Conducted comprehensive user and market research with the design team, engaging over 20 users in card-sorting exercises and interviewing 10 restaurant owners during field outreach. These valuable insights contributed.

Burnaby, British Columbia, CA

Worked closely with the company founders and a team of overseas developers on the design and execution of the entire admin portal. After it went live, the portal serviced over 3,000 writers monthly, facilitating transactions worth over $100,000 per month globally.

Worked with 1 other junior designer, our CTO, and one other developer on the end-to-end execution of our main product - PeerAx from design to launch.Led the user acquisition effort by pitching the product multiple times to large audiences of over 300 students.Managed the company's fundraising efforts, raising over 100,000 CAD in two years, and sold the.

Worked with company founders on designing the interface for their website - a 2nd hand goods marketplace, leveraging user interviews and data obtained from market research, I delivered version 1.0 after working on it for 3 months.

Provided sales services for the mobile audio department

Bachelor Of Arts (B.A.), Psychology

Certified Full Stack User Experience Designer, User Expierence

Graphic Design

Liberal Arts And Sciences/Liberal Studies

Bachelor'S Degree, Biology, General