Director, Commercial Effectiveness, Primary Care
Supported sales leadership for a cardio team of over 600 and an IDN team of over 100, partnering with two National Sales Managers to review business performance and field activities. Led sales operations for both teams, targeting traditional Sales Representatives in doctor offices and major health systems.Highlights of accomplishments in this role include:• Analyzed data to prioritize accounts, amplifying the effectiveness of the hospital sales team amid resource constraints. o Achieved a 30% reduction in hospital accounts on the call list by using data analytics to identify and eliminate underperforming accounts.• Managed the invoicing process for $100M related to Cologuard by engaging with co-promote partner and efficiently reforming billing procedures. o Translated contract terms into a clear format for internal teams and Exact Sciences’ accounting department. o Demonstrated valuable expertise in colorectal oncology screening.