David Novak

David Novak Email and Phone Number

Global Head of CRM - CXM @ Merkle
David Novak's Location
New York City Metropolitan Area, United States, United States
About David Novak

I am currently leading the global CRM team for Merkle. Our team designs and delivers technical implementation for CRM technology but also managed services to drive loyalty, promotion, and retention.Prior to Merkle, I served as a Senior Partner and CMO Practice Leader at Prophet, I helped senior marketing leaders leverage their brand and demand investments to drive scaled-personalized interactions with their customers. I have years of experience in leading global consulting teams that deliver customer engagement advisory services via digital marketing, personalization, artificial intelligence, eCommerce, web, mobile, and social platforms.

David Novak's Current Company Details
Merkle

Merkle

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Global Head of CRM - CXM
David Novak Work Experience Details
  • Merkle
    Global Head Of Crm
    Merkle Nov 2024 - Present
    Columbia, Md, Us
    Leading Global CRM team at Merkle.
  • Prophet
    Senior Partner
    Prophet May 2020 - Nov 2024
    San Francisco, California, Us
    Developed Global consulting team focused on CMO and senior marketing leaders, where I led buyer research, offer development, sales enablement, and all go-to-market activities. Responsible for increasing revenue 22% YtY representing 59% of all firm revenue. Previously co-led global marketing and sales practice responsible for building and leading consulting teams delivering brand and demand customer engagement advisory services via digital marketing, personalization, artificial intelligence, eCommerce/web, mobile/AR, and social. Achieved 61%+ revenue growth of practice representing 22% of firm revenues.
  • Ibm Ix
    Partner, North America Marketing Platforms Leader
    Ibm Ix Aug 2010 - Apr 2020
    Armonk, Ny, Us
    Partner and Practice Leader (multiple promotions) – lead North American consulting team delivering customer engagement strategy, implementation, and optimization to Fortune 100 clients via digital marketing, personalization, artificial intelligence, eCommerce/web, mobile/AR, and social. Delivering 100% year to year growth in 2018.Led teams selling and delivering consumer and enterprise mobile transformation for the Retail, Consumer Packaged Goods, Life Sciences, and Travel industries. Delivered $180 million in net new revenue in 2015.Co-led team focused on Smarter Commerce strategy and transformation consulting for Fortune 50 retailers and consumer goods companies. Responsibilities included offering development, sales, and delivery of Omni-channel marketing consulting services resulting in net new revenue of $30+ million from 2013 through 2014.Clients have included; United Airlines, Staples, Kohl's, AutoZone, PepsiCo, Apple, Sephora, Mattel, Kraft, Time Warner, Comcast, Disney, and more.Additional project leadership including; Business Intelligence Strategy, Mobility Solutions, eCommerce Strategies, eCommerce Implementation, Mobile POS Solutions, Outsourcing Strategies, Organizational Change Management, Analytics, and Supply Chain Initiatives.
  • Broadfuse
    Founder, Consultant
    Broadfuse Mar 2004 - Jul 2010
    Developed detailed marketing, commerce, email, and social media campaigns for companies including; ABC Television, Siemens, Provident Bank, others.
  • Pace
    Vice President Marketing
    Pace Sep 1999 - Feb 2004
    Saltaire, West Yorkshire, Gb
    Pace was the world's largest digital home gateway provider for pay television services, acquired by Commscope. I rapidly progressed from initial position as Marketing Manager to Marketing Director to position as Vice President of Marketing with responsibility for Corporate Development, Product Management, Marketing and New Business Development.

David Novak Skills

Strategy Product Management Strategic Partnerships Start Ups Marketing Strategy Mobile Devices Business Development Leadership Digital Marketing Management Strategic Planning Brand Development Social Media Marketing Analytics Digital Strategy E Commerce Integrated Marketing Digital Media Product Development Entrepreneurship Marketing New Business Development Product Marketing Social Media Multi Channel Marketing Online Advertising Online Marketing Consumer Electronics Go To Market Strategy Sales Email Marketing Lifesciences Marketing Communications Marketing Management Web Analytics Retail Business Strategy Competitive Analysis Mobile Marketing Public Relations Social Networking Facebook Multi Channel Retail Consumer Products Lead Generation Executive Management Crm Mobile Life Sciences B2b Marketing

David Novak Education Details

  • University Of Maryland
    University Of Maryland
    Marketing

Frequently Asked Questions about David Novak

What company does David Novak work for?

David Novak works for Merkle

What is David Novak's role at the current company?

David Novak's current role is Global Head of CRM - CXM.

What is David Novak's email address?

David Novak's email address is da****@****ast.net

What is David Novak's direct phone number?

David Novak's direct phone number is (800) 426*****

What schools did David Novak attend?

David Novak attended University Of Maryland.

What skills is David Novak known for?

David Novak has skills like Strategy, Product Management, Strategic Partnerships, Start Ups, Marketing Strategy, Mobile Devices, Business Development, Leadership, Digital Marketing, Management, Strategic Planning, Brand Development.

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