Dana Schmit Email & Phone Number

Columbus, Ohio, Us

Accounts Marketing Director responsible for leading the Public Service Accounts division at Hunter Marketing. As the Director that oversees all public service accounts, I act as "CMO" for our clients, using my experience and knowledge of trends and best practices to develop strategic marketing and communications plans - solving clients' current challenges while proactively seeking growth opportunities. Hunter Marketing is a full-service marketing agency and our team of Hunters are ready to produce extraordinary work delivered with joy. In collaboration with our Project Management, Creative and Content Directors, I guide the work ensuring it is on brand, aligned to the strategy set and is complete to scope every step of the way.

Columbus, Ohio, Us

As a Sr. Account Manager, I'm responsible for consulting my clients on marketing, media and content strategy leveraging our internal team to create the plan and execute. I ensure we meet or exceed all key KPI's and their expectations of how extraordinary they can be. (And I reach high, just ask my clients!)Additionally, I am the marketing strategist for our Non-profit partner, NC4K, on behalf of the Madison Rose Initiative - Hunter Marketing's philanthropic arm. Hunter Marketing is a full service marketing agency, enabling me to support my clients in everything from brand strategy to redesigning their website to leveraging media to drive awareness to producing a video series that tells their story in an impactful way. This agency is for the dreamers. It’s for clients who want something more than the mundane. It’s for the storytellers, creatives and strategists who never settle for good enough because they know we can be great. Together, we offer extraordinary work delivered with joy

New York, Ny, Us

Performance-based promotion to Senior Brand Director.

New York, Ny, Us

Promoted from Sr. Marketing Manager in 2019, joined Gannett’s Brand team post-merger in 2020. Responsible for activating brand strategy and crafting integrated marketing and communication strategies to engage key corporate audiences across our entire ecosystem (website, social, internal communications, etc.) building awareness, and shaping perceptions of Gannett. Brand champion - driving adoption by all business units and ensuring brand coherence across all channels.• Defined goals and adjusted content strategy for Gannett social channels and website to engage key corporate audiences; Resulted in 60% increase in social engagement rate + 150%+ increase in pageviews to date• Spearheaded roll-out of Gannett’s new brand identity/guidance, from expanding brand kit to communication strategy in alignment with new brand architecture• Evolved corporate brand toolkit to account for internal stakeholders’ needs, ultimately driving adoption to improve brand coherence across all channels, internal and external, in first 10 months in role• Led creative strategy and brief process for 30+ projects in first 9 months in role for internal, C-level stakeholders• Coached and consulted product owners on marketing strategies, offering data-backed recommendations, insight to new trends and best practices to improve results and advance brand• Led production of corporate content development including reports and storytelling projects (promo videos, testimonials, employee stories) in alignment with brand strategy and product owner’s goals and objectives• Directed internal creative team of three to support and 1 Marketing Manager; Indirectly managed three manager level functional team members

Pittsford, New York, Us

Promotion from Senior Marketing Manager role. Additional responsibilities included spearheading research and analytics projects and managing one Marketing Coordinator. • Led research and development of employer brand strategy in support of transitioning from market-level to corporate-level recruiting• Co-led a research project that revealed key priority audiences across hundreds of local newsrooms, while identifying common audiences that translate to scalable opportunities for revenue generation, audience engagement and resource-sharing• Developed marketing and communication plan and offered central creative development/campaign management for a print and digital product redesign, coordinating with hundreds of markets to implement

Pittsford, New York, Us

Hired on to create a new support function, a corporate marketing team, to manage marketing strategies in support of business units with enterprise-wide initiatives, B2B and B2C, with $1M+ revenue potential. • Use data and analytics (Google Analytics and ComScore) to validate and present competitive advantage and value proposition via sales collateral and proposals for new national advertising division driving ad revenue• Developed internal agency to support corporate functions/internal stakeholders with all marketing, communications and creative development needs; Included copywriting, media buying/planning, video production, research, etc.; Full-service leveraging in-house resources• Created brand style guides/ guidance for various sub-brands of corporate entity as the portfolio grew, managing all creative direction, development and roll-out strategies leveraging email, print, social and digital media

Columbus, Oh, Us

In addition to Customer Retention responsibilities, I oversaw our brand marketing strategy, defining and executing top of funnel marketing campaigns and public relations strategy in partnership with PR and media agency; $300K plan included outdoor, television, digital, social and event sponsorships

Columbus, Oh, Us

Developed and executed integrated marketing strategy to retain current subscribers and increase membership to our reader loyalty program. Established KPI’s, provided monthly/annual volume projections and managed up to a $500K budget. Worked with internal and external agencies and vendors, while co-managing a marketing coordinator, email marketing associate and data analyst.• Created and executed full life-cycle communication strategy, driving activities to improve customer retention by up to 10% YOY consecutively during tenure; leveraged email, direct mail, customer service stop saves, etc.• Revamped loyalty program, website, and marketing strategy, increasing membership from 300 to 55K members• Partnered with sales to create partner promotions generating $300K new + retain $300K+ ad revenue• Coordinated with acquisition team and customer service on a variety of incremental revenue tests, using A/B testing and other formats to measure and minimize churn• Responsible for projecting volumes year over year and month to month, monitoring trends in starts or stops, churn rates, etc and recommending adjustments strategy to leadership • Managed multiple contractors and agencies: call centers, print vendors, loyalty partner, merchandise/swag, etc.

Lisle, Illinois, Us

Recruited students through telemarketing and coordinated admissions process from tour to enrollment.

Columbus, Oh, Us

Advertising consultant responsible for travel industry clients. Created and presented customized advertising programs for current and potential clients based on their market needs and target audience. Active member of the Ohio Travel Association and graduated from their Leadership Academy in 2010. Established relationships with clients co-op partners to create additional opportunities for promotion, such as specific Cruise Line brands, travel associations and visitors bureaus.

Columbus, Oh, Us

Building a territory from scratch, prospected local and national businesses to earn recruitment advertising business. Developed recruitment advertising campaigns based on the client's needs through in paper advertising and online options through ColumbusJobs.com (partnered with Monster.com).Inside Salesperson of the Year in 2008

Columbus, Oh, Us

Advertising consultant for specific territory of local businesses. Responsible for coordinating all advertising campaigns in any This Week Community Newspaper or accompanying products for specific clientele assigned to territory.

Winter Break-Junior YearWorked as an intern for the Youngstown Steelhounds Hockey team in special events and ticket sales promotions. Executed game promotion activities throughout home games.

Summer after my Freshman and Sophomore year of college.Worked as an intern that assisted the Retail and Classified Advertising Territories for Sales representatives who were going on vacation. Outside Sales Activities including client appointments, ad design and scheduling, prospecting new business and coordinating all clients advertising efforts. Assisted on special projects.