Deborah Saenz Gonzalez Email & Phone Number

United States

- Ghostwriting or collaborating on book projects- Coaching authors by helping them understand the publishing process, reviewing/improving book proposals, and advising on how to improve platform and online/social media presence

San Antonio, Texas Area

- Worked closely with SABF executive director, literary director, and external agency to execute Festival communication strategies and overall promotion- Corresponded with authors, moderators, and publicists to obtain digital assets necessary to promote authors and moderators- Built the Festival schedule on SABF website (WordPress) and ensured accuracy of web information

Austin, Texas Area

- Managed all social media platforms (Facebook, Twitter, Instagram, Goodreads, LinkedIn, Pinterest) across 3 different publishing imprints/brands; developed a strategy for each and executed plans to reach annual goals - Collaborated with authors, marketing managers, and our direct-to-consumer team to create compelling social media plans for all new books and effectively promote corporate campaigns/initiatives

- Develop and execute print marketing, advertising and promotional strategies for titles in the IVP Books imprint that result in optimal sales of new and backlist titles. - Manage the general advertising budget by ensuring that promotional funds are allocated across the spectrum of new titles while maintaining costs at or below budgeted levels. - Manage IVP's presence at various conferences by serving as a visionary and point person for our exhibits and ensure consistency between our… Show more - Develop and execute print marketing, advertising and promotional strategies for titles in the IVP Books imprint that result in optimal sales of new and backlist titles. - Manage the general advertising budget by ensuring that promotional funds are allocated across the spectrum of new titles while maintaining costs at or below budgeted levels. - Manage IVP's presence at various conferences by serving as a visionary and point person for our exhibits and ensure consistency between our marketing, publicity and sales efforts. - Engage directly with authors during the marketing process to set expectations and ensure their ideas are implemented- Supervise a marketing coordinator by meeting regularly to delegate work and discuss professional development. Show less

• Helped develop and edit media materials and marketing collateral, such as press releases, fact sheets, key messages, corporate brochures, annual reports and print advertisements for clients in industries such as legal services, health and fitness, manufacturing, publishing and direct marketing, among others • Contributed to market research efforts and competitor analyses by interviewing respondents and drawing conclusions that helped guide marketing efforts • Assisted with Web site… Show more • Helped develop and edit media materials and marketing collateral, such as press releases, fact sheets, key messages, corporate brochures, annual reports and print advertisements for clients in industries such as legal services, health and fitness, manufacturing, publishing and direct marketing, among others • Contributed to market research efforts and competitor analyses by interviewing respondents and drawing conclusions that helped guide marketing efforts • Assisted with Web site development for a Chicago-based dental association and a non-profit legal coalition by drafting, editing and organizing copy• Delivered media placements in local and national media outlets by pitching story ideas and news items to local and national editors and reporters Show less

• Worked with a Native American tribe on managing high-stake issues by preparing daily local and national media-monitoring reports • Participated in rapid crisis-response -- including a product recall and a workplace disaster for two high-profile clients -- by monitoring media coverage, top-lining key points of interest for clients, and sitting in on client calls and internal meetings regarding response tactics• Helped conduct a crisis simulation in which our clients' top staff members… Show more • Worked with a Native American tribe on managing high-stake issues by preparing daily local and national media-monitoring reports • Participated in rapid crisis-response -- including a product recall and a workplace disaster for two high-profile clients -- by monitoring media coverage, top-lining key points of interest for clients, and sitting in on client calls and internal meetings regarding response tactics• Helped conduct a crisis simulation in which our clients' top staff members underwent preparation and training for media inquiries around a potential crisis • Assisted in developing talking points and key messages around possible crisis scenarios for various clients • Conducted extensive Web research on recent product recalls for use in new business presentations Show less

• Helped create a marketing plan aimed at reaching Northwestern University students that consisted of promotions, advertising in relevant forums and establishing relationships with NU student groups• Achieved a 30 percent increase in our lead base by effectively marketing and publicizing our annual National Test Drive in February 2007• Handled inquiries in person and over the phone from current students, parents and potential customers regarding Kaplan courses, standardized exams, and… Show more • Helped create a marketing plan aimed at reaching Northwestern University students that consisted of promotions, advertising in relevant forums and establishing relationships with NU student groups• Achieved a 30 percent increase in our lead base by effectively marketing and publicizing our annual National Test Drive in February 2007• Handled inquiries in person and over the phone from current students, parents and potential customers regarding Kaplan courses, standardized exams, and admission processes for colleges and graduate schools Show less