Danielle Torres Email & Phone Number

Lisle, Il, Us

San Jose, California, Us

Strategy: - Collects, organizes and analyzes data sets to draw conclusions and consult on how to maximize the efficiency of internal operational processes, manage risk, and better position us to serve customers through the right product and solutions offerings. - Build a process and methodology around audience definitions - Help define the Audience Management strategy and policies- Help define the governance policy- Use Case Modelling- Research and collect business requirements needed to enhance the data sources to include 2nd and 3rd party data to use for targeting and creating full, multi-faceted profiles at both the individual and account level. CDP Set up (Lytics):- Collaborate with Ops to ensure optimum API & system-to-system integrations, suppression rules, campaign tagging, workflow nuances, and triggers- Build the use cases & stress test - Set Up Audiences and customize affinity/topic tagging to align with revenue marketing business objectives- Ensure data is used correctly to create profiles, lookalike modeling, and audiences based on behavior, technographic data, etc- Provide requirements and work hand-in-hand to test integrations with marketing platforms (Tradedesk, Marketo, Adobe, SFDC, SAP, etc)Execute:- Write the playbooks, define audience/persona templates and socialize best practice- Developing use cases for advanced list segmentation, workflows, and triggered events and set up the output triggers & handoff to execution models- Increase visibility into contacts' implicit and explicit behaviors, to a customer 1st approach to campaign targeting and execution. - Build & Execute experiences and campaigns within the CDP and push to other channels- Use audiences to personalize across platforms - A/B test audiences with the goal of determining the right content that will engage key audiences to optimize current programs and aid in planning content needed for the future to meet KPIs- Lead progression

San Jose, California, Us

- Helped spearhead the development of the new marketing automation program manager role- Program managed all corporate marketing automation Initiatives, creating processes and templates for geo-marketing automation teams to execute on. - Collaborated with stakeholders to strategize and optimize marketing campaigns and lead progression.- Worked to deliver relevant, targeted, and automated content to customers at specific stages in their buying cycle.- Developed a variety of automated email workflows and programs with goals such as: nurture leads, boost customer digital experience, enable new-to-NetApp personalized experience in both email and .com properties.- Monitored KPIs for multiple programs- Led Marketing Automation Efforts for NetApp Insight (Signature NetApp-hosted conference of the year)- Research/Recommend/helped integrate different software with marketing automation platforms- Managed and built criteria for data consistency and transparent reporting.- A/B testing of the various components of emails and pages- Constructed comprehensive email program calendars to manage governance and overlap- Created documentation and training for both execution teams and stakeholders to keep best practice top of mind

San Jose, California, Us

- Helped rebuild the marketing automation team after a complete turnover of staff. - Helped identify issues in programs that were impacting data quality- Worked with Marketing Ops to solve data quality issues and helped build and test requirements for data validation tools- Rebuilt trust in marketing automation's expertise, capabilities, and ability to consult- Designed and built new email, form, and landing page templates- Led America's marketing automation efforts and managed the execution team (vendor), building best practice process to improve time to marker and eliminate QA issues across geo programs- Aided in the transition from Eloqua 9 to Eloqua 10, providing socializing and training to stakeholders outside of the marketing automation team- Aided in the requirements of new integrations with CRM and ebi tools- Created the notion of core subscriptions and improved the subscription experience

Consult with PR and marketing firms in the Music and Sports Entertainment industry on digital design, SEO, email marketing, ecommerce, social media (Facebook, Twitter, Instagram, Google+), web / social analytics. I produce mockups, develop comprehensive marketing reports, and maintain web-based content management systems with various clients on a day-to-day basis.Brands include:★ Kobe Bryant-- restructured kobebryant.com to better integrate social content on site and improve SEO ranking-- maintain kobeacademy.com camp website and to build an event management dashboard to better track sales, team, and camp assignments-- drive email marketing campaigns; develop HTML-based templates and manage distribution lists-- generate monthly reports on social media campaigns, ecommerce, and web traffic activities-- designed shop.kobebryant.com on ecommerce platform★ Matt Kemp-- designed website therealmattkemp.com-- manage content on Wordpress platform-- implemented shop.therealmattkemp.com★ Carmelita Jeter-- developed marketing campaign for "World's Fastest Woman" and 2012 Olympics-- develop and maintain brand on Facebook, Google+, Twitter, and Instagram★ Zara Taylor-- develop web marketing to help promote the artist's first solo album-- develop and maintain brand on Facebook, Twitter, and SoundCloud.com

Support demand generation and lead management efforts at CTB / McGraw Hill by developing new marketing automation strategies and campaigns using Eloqua 10 & Salesforce platform:-- Developed visual mockups and coded HTML-based emails, dynamic landing pages, signatures, and forms in Eloqua-- Improved open and click-through rates on campaigns by developing new nurture programs and effective customer profiling / segmentation-- Generated regular reports on campaign metrics

Menlo Park, Ca, Us

Alterscape is an independent game developer with several successful and popular role-play games on the Second Life virtual world platform.-- Managed community activities for social games with 12,000+ players-- Developed successful strategies to engage new users and improve player retention by analyzing in-game metrics, facilitating communication between key community contributors and game developers, to recommending special in-game sales and marketing campaigns.-- Managed official in-game notices, phpBB-based forums, WordPress blogs, and social media accounts (Twitter)-- Maintained websites using a variety of content management systems including Drupal, Joomla, and WordPress-- Assisted in the writing of game rules, marketing copy, and story backgrounds-- Designed promotional ads and in-game textures using Photoshop and GIMP

Gainesville, Florida, Us

-- Created an automated system for a more efficient analysis of phone log/cost data.-- Responsible for timely logging and routing internal / external communication between students and faculty.-- Verified documents for compliance and ensured efficient and timely logging processing.-- Managed the processing of inventory requests and collaborated with both students and faculty on various office projects.