Bikram Roy

Bikram Roy Email and Phone Number

Digital Marketing Manager at Ginesys One (Ginni Systems Limited) @ Ginesys One
gurgaon, haryana, india
Bikram Roy's Location
Bengaluru, Karnataka, India, India
Bikram Roy's Contact Details

Bikram Roy personal email

About Bikram Roy

I am a certified Digital Marketing specialist with over 10+ years of experience, holding certifications from Google, Microsoft, and HubSpot. Throughout my career, I have worked with renowned organizations such as All Blue Solutions Inc, Social DNA Labs LLC, WebGuru Infosystems, and more.Currently, as a Digital Marketing Manager at Ginni Systems Limited (Ginesys One), I develop and implement strategies in SEO, PPC, social media, and lead generation. Previously, I successfully managed campaigns for IBM products at All Blue Infotech Pvt. Ltd. and served as a Digital Marketing Analyst at Social DNA Labs LLP.During my tenure at WebGuru Infosystems Pvt. Ltd., I led digital marketing activities, SEO, SEM, social media, and client interactions. I also gained valuable experience in business development, sales, and digital marketing project management at Infocom Network Limited and Indiacom Limited.Additionally, I have associated as a Digital Marketing Trainer at Upgrad, where I conduct webinars to train students and professionals in the field of Online Marketing. I also associated with renowned companies and brands as a Consultant(both b2b and b2c) in the digital solutions space.With expertise in SEM, PPC, SEO, SMO, web analytics, and more, I am a dedicated professional with excellent communication skills. I stay updated on the latest digital marketing trends and can contribute to the success of your organization's initiatives.Specialties: * SEM * PPC(Google,Bing, Yahoo)* SEO* SMO* Web analytics* WordPress* SWOT Analysis* Competitor Analysis* Gap Analysis* Email Marketing* SMS Marketing* Mobile apps Development & Marketing* Affiliate Marketing* Ad words campaigning* Growth Hacking Analysis* Integrated Digital Marketing* Strategic Marketing* Internet Marketing – Development, Advertising, and Sales * Business Development* Software Sales* Corporate / Space sales* Market research* Key Account Management (KAM)* Client Relationship Management* Web Management* Web Product Management* Project Management* Business planI am interested in networking with Digital Marketing Specialists, Marketing Specialists, Search Engine Marketing Specialists, and professionals from other domains on LinkedIn. Let's connect and expand the network!

Bikram Roy's Current Company Details
Ginesys One

Ginesys One

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Digital Marketing Manager at Ginesys One (Ginni Systems Limited)
gurgaon, haryana, india
Website:
ginesys.in
Employees:
177
Bikram Roy Work Experience Details
  • Ginesys One
    Digital Marketing Manager
    Ginesys One May 2023 - Present
    Bengaluru, Karnataka, India
  • Ginesys One
    Marketing Manager
    Ginesys One Apr 2022 - Present
    Bengaluru, Karnataka, India
    ★ Develop strategies and tactics to spread Ginesys marketing messages and drive qualified traffic.★ Deploy successful marketing campaigns and own their implementation from ideation to execution.★ Use a variety of organic and paid acquisition channels like SEO, Content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, and copywriting.★ Build relationships with vendors and partners to ensure a successful rollout of marketing initiatives.★ Manage all the Performance Marketing campaigns, Digital Marketing campaigns, and Lead generation campaigns for all company products and solutions. ★ Work on Ad campaign management, Manage Content Discovery, and Native Advertising on Taboola and Outbrain platforms.★ Brainstorm new and creative growth strategies, and build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.★ Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.★ Track performance targets on a weekly and longer basis for team members and overall.★ Troubleshooting - Analyze and solve issues regarding Marketing Campaigns for the projects.★ Analysis of the website by SWOT Analysis, Competitive Analysis, and Gap Analysis. ★ Execute and measure project experiments and conversion tests and accordingly set up a marketing plan.★ Managing a team of inbound lead qualifying teams to pass qualified leads to the sales team.
  • Upgrad
    Digital Marketing Trainer
    Upgrad Dec 2019 - Aug 2023
    Bengaluru, Karnataka, India
    ★ Conduct online webinar on Digital Marketing for upGrad students.★ Conduct knowledge sharing sessions across all courses ranging from SEM, Social Media Marketing, AdWords, SEO, Email Marketing, Mobile Marketing, ORM, Data Driven Marketing, Web Analytics, SEO Centric Web Solutions, etc.★ Online Sessions to Help students in the practical execution work on digital marketing concepts and Metrics.★ Helping students in digital marketing live projects for different kinds of promotional activities.★ Delivering a demo session to the students★ Sharing new concepts and formulas to help students on their live projects and solve their doubts.★ All the students' live project assistance and troubleshooting if required.
  • All Blue Solutions Inc.
    Digital Marketing Analyst
    All Blue Solutions Inc. Mar 2021 - Mar 2022
    Bengaluru, Karnataka, India
    ★ Served as the lead responsible for managing lead generation and performance campaigns for IBM Managed Service products (including Db2, Informix, Cognos, Maximo, and others) and services at All Blue Solutions Inc, a prominent Platinum partner of IBM; leveraging paid marketing platforms such as Google Ads, Bing Ads, and LinkedIn Ads to drive effective marketing campaigns.★ Executed lead generation marketing campaigns for company products (ngDesk CRM and other associated tools) and services using paid marketing platforms including Google Ads, Bing Ads, Taboola, Outbrain, and LinkedIn Ads.★ Search Engine Marketing (Google Ads & Bing Ads) campaign management on Search Network and Display Network for ‘ngDesk CRM’ and IBM Managed Service products with a budget of avg. INR 90 Lakhs per month (avg. $120000 USD).★ Mobile App Promotion and Remarketing Ads campaign management on the Google ads platform.★ Content Discovery and Native Advertising campaign management for ‘ngDesk CRM’ on Taboola and Outbrain.★ Creating On-Page and Off-Page Search Engine Optimization (SEO) plan and execution on the website projects.★ Social Media Marketing (Facebook and LinkedIn), and Video Marketing (YouTube) campaign management.★ Tracking Business Data and Analysis website performance through Google Analytics and Google Search Console for all the projects.★ Creating, managing, and optimizing all the Tags for all the company websites through Google Tag Manager (GTM).★ Create & Manage Content Marketing Strategy, Plan and Troubleshoot for all the projects.★ Website Technical & Marketing Auditing, SWOT Analysis, Competitive Analysis, and Gap Analysis for Company Projects.★ Manage a team of 5 people for Marketing campaign management & execution.
  • Socialdna Labs
    Digital Marketing Analyst (Team Lead)
    Socialdna Labs Aug 2018 - Mar 2021
    Bengaluru, Karnataka, India
    ★ Lead Generation for Company as well as for Client’s product and services through Paid Marketing Platforms like Google Ads, Bing Ads, Taboola, Outbrain, Facebook Advert, Twitter Ads and LinkedIn Ads.★ Website Technical & Marketing Auditing, SWOT Analysis, Competitive Analysis and Gap Analysis for Client Projects.★ Project Growth Hacking Analysis & Techniques, Demand Generation Strategies, Planing, and Execution★ Personalized Consulting and Creating Strategic Digital Marketing Proposals as per the client's business requirement.★ Content Discovery and Native Advertising Campaign Management for Clients on Taboola and Outbrain.★ Search Engine Marketing (Google Ads & Bing Ads) campaign management on Search, Video and Display Networks.★ Shopping Ads Campaign Management on the Google Ads platform for Clients (USA-based clients).★ Creating and Deploy Tag Management Solutions for the website through Google Tag Manager (GTM).★ Tracking Business Data and Analysis website performance through Google Analytics and Google Search Console for all the Projects.★ Mobile App Promotion and Remarketing Ads Campaign management on the Google Ads Platform.★ Creating On Page and Off Page Search Engine Optimization (SEO) plans and execution for the Websites.★ Social Media Marketing (Facebook, Twitter, and LinkedIn) and Video Marketing (YouTube) Campaign Management★ Team Management, I have a team of 3 People for Client Project Execution ★ Client Interaction on Digital Marketing Projects Plan, Execution, and Strategies★ Project Trouble-shooting and Issues Solving for Digital Marketing
  • Webguru Infosystems Pvt. Ltd.
    Senior Seo Executive
    Webguru Infosystems Pvt. Ltd. Aug 2015 - Aug 2018
    Kolkata Area, India
    ★ Managing the Digital marketing activity on clients accounts like Digital Marketing Audit & strategy, SEM (Search Engine Marketing), SMM (Social Media Marketing), Google AdWords campaign, Google Analytics analyzing.★ Website Audit, Keywords research, SWOT analysis, Competitor Analysis and Gap Analysis.★ Growth hacking Analysis, Planning, Strategies, and Execution★ Search engine optimization (SEO) plans for both on-page and off-page tasks according to as per the updates of Google.★ Design, Build & Strategic preparation for more than 7 Social Media Channels (Facebook, Twitter, LinkedIn, YouTube & Pinterest, etc).★ Search Engine Marketing on Google and Bing platforms. ★ PPC and CPA campaign management on Search & Display Networks.★ Social Media (Facebook, Twitter, YouTube, and LinkedIn) Ad campaign management.★ Analysis of website performance on Google Search Console and Google Analytics.★ E-commerce Website Management and Marketing. Execute, and measure experiments and conversion tests.★ Mobile App development(Android App) and Marketing.★ Affiliate Marketing and Email Marketing campaign management.★ Team Management. I have a team of 3 people.★ Client interaction regarding their Marketing plan and strategies.★ Troubleshooting - Analyse and solve serious issues regarding Marketing on Client accounts.
  • Webguru Infosystems Pvt. Ltd.
    Senior Seo Executive(Team Lead)
    Webguru Infosystems Pvt. Ltd. Aug 2015 - Aug 2018
    Kolkata Area, India
  • Tradeindia.Com-Infocom Network Ltd
    Senior Executive- Business Development
    Tradeindia.Com-Infocom Network Ltd Jan 2015 - Aug 2015
    Kolkata, West Bengal, India
    ★ Business development of company products like Website, E-catalog★ Sales and Marketing of Online catalogs★ Business development for Software projects★ Business development for Google Adwords projects★ Business Development for Mobile App projects★ Client servicing & key account management★ Monitoring & developing assistance for Digital marketing activity of clients' accounts like - Digital Marketing Audit, - SEM (Search Engine Marketing), - SMM (Social Media Marketing) - Google AdWords campaign monitoring - Analyzing projects on Google Analytics ★ Trade fair promotion regarding services provided by Company
  • Indiacom Limited
    Sales Executive
    Indiacom Limited Jul 2013 - Jan 2015
    Kolkata, West Bengal, India
    ★ Worked as a sales executive in Indiacom Limited on the 'Google business view' project.★ Need to promote and sell for some other company products like E-catalogue, Online Catalog, Website development Solutions, and Yellow Pages Business Listing Contact Updates, etc.★ Need to sell Google Ads Packages to potential customers.★ Manage Google ads Campaigns for customers' accounts.

Bikram Roy Skills

Digital Marketing Google Analytics Google Adwords Web Analytics Smo Sem Search Engine Optimization Ppc Link Building Search Engine Marketing Online Marketing Business Development Google Webmaster Tools Seo Email Marketing Social Media Marketing Pay Per Click Digital Strategy Marketing Content Marketing Mobile Marketing Branding Product Management Lead Generation Team Management Seo Audits Website Promotion Online Lead Generation Brand Management Advertising Affiliate Marketing B2b Marketing Market Research Search Advertising Keyword Research Landing Page Optimization Organic Search Bulk Sms Apps Marketing Cost Per Acquisition Online Advertising Competitive Analysis Swot Analysis Gap Analysis

Bikram Roy Education Details

Frequently Asked Questions about Bikram Roy

What company does Bikram Roy work for?

Bikram Roy works for Ginesys One

What is Bikram Roy's role at the current company?

Bikram Roy's current role is Digital Marketing Manager at Ginesys One (Ginni Systems Limited).

What is Bikram Roy's email address?

Bikram Roy's email address is ro****@****ail.com

What schools did Bikram Roy attend?

Bikram Roy attended The Icfai University, Tripura, Sikkim Manipal University, D.n.v. Dharmanagar, B.b.i. ,dharmanagar.

What skills is Bikram Roy known for?

Bikram Roy has skills like Digital Marketing, Google Analytics, Google Adwords, Web Analytics, Smo, Sem, Search Engine Optimization, Ppc, Link Building, Search Engine Marketing, Online Marketing, Business Development.

Who are Bikram Roy's colleagues?

Bikram Roy's colleagues are Sanjay Kumar Das, Ankit Mamgain, Rinku Maity, Shivangi Singh, Golu Kumar, Tanu Rajore, Suvadeep Sarkar.

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