David Macintosh Email & Phone Number

Birmingham, United Kingdom

Helping the AA deliver excellence for our B2B partners and maximising commercial opportunities.

London, United Kingdom

Managing the lifecycle of The AA’s Breakdown products, ensuring we provide the market leading service to the AA 14million+ members.Idea generation, business cases, product plans and post implementation reviews all working towards reviewing and evaluating the existing product range. Recommending, developing & implementing new products & propositions and achieving buy-in from all relevant parties.Defining & delivering future growth strategies to differentiate The AA’s Breakdown… Show more Managing the lifecycle of The AA’s Breakdown products, ensuring we provide the market leading service to the AA 14million+ members.Idea generation, business cases, product plans and post implementation reviews all working towards reviewing and evaluating the existing product range. Recommending, developing & implementing new products & propositions and achieving buy-in from all relevant parties.Defining & delivering future growth strategies to differentiate The AA’s Breakdown Membership. Show less

Basingstoke

A developed role, taking on a larger responsibility for analysis and insight at the inbound call centres (aprox 1mill per annum).Working alongside the Call Centre, Product and Finance teams to ensure optimum retention/cross sell performance of 4million customers.

Basingstoke

Ownership of the AA’s FCA regulated reporting and monthly forum processes, developing reporting processes for new and current product to allow senior management clear visibility of the key customer related performance indicators. Working with Directors from across to the company to highlight and find solutions for new customer related issues as required by the business. Analysis and continuing development of the AA’s retention and cross-sales/ up-sales strategies in its core Road &… Show more Ownership of the AA’s FCA regulated reporting and monthly forum processes, developing reporting processes for new and current product to allow senior management clear visibility of the key customer related performance indicators. Working with Directors from across to the company to highlight and find solutions for new customer related issues as required by the business. Analysis and continuing development of the AA’s retention and cross-sales/ up-sales strategies in its core Road & Insurance markets. Through on-going monitoring, analysis and investigation, identify and deliver opportunities to improve business performance. Liaise with company-wide stakeholders to identify and implement initiatives to drive benefits from existing Road and Insurance retention and cross-sales/ up-sales programmes. Analysis of retention and up-sales performance, including identification and progression of improvement opportunities.Responsibilities include: Reporting and providing insight on retention and portfolio performance across all product areas.Analysis of the performance of operational retention, with particular focus on inbound call centres (aprox 1mill per annum),Investigation of retention performance issues with the aim of identifying improvement solutions. Show less

Part of the Cash Giving team, which handles a budget in excess of £4M. The department is be responsible for delivering £12M income into Guide Dogs.Responsible for the management and implementation of all elements of the cash giving programme, including developing clear deliverables with the Cash Giving Manager.KEY TASKS AND RESPONSIBILITIES* To manage the cash donor mailing programme including acquisition and retention strategies* To manage day to day handling of… Show more Part of the Cash Giving team, which handles a budget in excess of £4M. The department is be responsible for delivering £12M income into Guide Dogs.Responsible for the management and implementation of all elements of the cash giving programme, including developing clear deliverables with the Cash Giving Manager.KEY TASKS AND RESPONSIBILITIES* To manage the cash donor mailing programme including acquisition and retention strategies* To manage day to day handling of delivering each mailing and provide final sign off for each mailing.* To manage the relationships with all internal departments (Fundraising, Communications and Operations) and external suppliers.* To develop and monitor the budget for the programme.* To monitor and evaluate the performance of each campaign and work with the Cash Giving Manager in developing the strategic plans and direction for cash donors.* To manage the recycling program through retention activity and acquisition initiatives Show less

Responsible for producing and executing 15 B2B marketing campaigns for industry leading conferences. Specialising in smart metering, Insurance and financial services.Key ResponsibilitiesManaging a sales person, giving them direction to contact the target audienceSupervising a researcher, to constantly improve the quality of our CRM databaseSending targeted email to thousands of perspective customersLiaising with suppliers (printers, designers and mail houses) to ensure… Show more Responsible for producing and executing 15 B2B marketing campaigns for industry leading conferences. Specialising in smart metering, Insurance and financial services.Key ResponsibilitiesManaging a sales person, giving them direction to contact the target audienceSupervising a researcher, to constantly improve the quality of our CRM databaseSending targeted email to thousands of perspective customersLiaising with suppliers (printers, designers and mail houses) to ensure all materials are delivered on timeCreating press releasesAnalysis of delegate bookings and revenue Show less

As part of my university course, I undertook a year placement which was extended to 14months. Assisting a team of 8, I aided them in all marketing affairs for their B2B strategic conferences.Major AchievementsPart of a small team who managed an event at the National Portrait Gallery to celebrate company’s 20th anniversaryWorked alongside the Marketing Director in the development and implementation of the new Marketforce brand

Responsible for the campers' general well-being and ensure that the kids get to enjoy all their activity sessions safely and have a good time at camp!

Responsible for all water-based activities for 200 children for 3 months.