Dave Macleod Email & Phone Number

Orange, CA, US

Lake Forest, CA, US

Lake Forest, CA, US

Costa Mesa, CA, US

• Directed strategy and client experience for B2B and B2C clients across a wide variety of industries.
• Served on agency leadership team to drive new business acquisition, client growth, team development and company culture
• Primary lead for brand assignments to deliver strategic insights, research and other discovery to inform creative/media strategy to meet client business and communications challenges
• Team mentor and facilitator that supported agency initiatives, engagement and morale

Aliso Viejo, CA, US

• Oversee national advertising and marketing initiatives with annual creative and media spending of $35-40 million
• Responsible for developing creative and media strategy to drive brand growth for NAR and its 1.1 million Realtor members as well as traffic to Realtor.com
• Develop strategic recommendations for special initiatives targeted against local/state associations, individual members or key staff that leverage the national campaign and extends regionally or locally
• Manage all client communication with NAR marketing staff, various leadership and advisory boards made of members, and campaign integration at all annual conventions/meetings

Los Angeles, CA, US

Oversee advertising and marketing initiatives in 22 Western Region markets with annual media spending of $60 million- Lead account team consisting of 7 account representatives (Management Supervisor, Account Supervisors, Account Executives and Account Coordinator)- Partner with national and regional leadership to develop media and creative initiatives that.

Responsible for the development and implementation of regional marketing initiatives in the Western Region focusing on opportunity markets and 100+ dealers- Managed internal communications to American Suzuki field team and dealers ensuring consistent knowledge and understanding of factory programs andinitiatives- Provided consistent monthly competitive.

Southfield, Michigan, US

Managed a $15 million regional marketing budget focusing on consumer communications and dealership programs in 12 western states (155 dealers)- Responsible for integrating national campaigns and initiatives on a regional and local basis- Presented brand communication strategy in combination with market specific marketing initiatives at quarterly dealer.

Irvine, CA, US

Account Supervisor working on the California Lottery and re-launch of the Super Lotto

Newport Beach, CA, US

Last position Account Supervisor. Accounts worked on: Uniglobe Travel, Fantastic Sams, Century 21, National Association of Realtors, Bear Mountain Ski Resort, Autobytel.com. Other media and account positions held.