Dave Macleod

Dave Macleod Email and Phone Number

President @ Forge Media Group
Orange, CA, US
Dave Macleod's Location
Orange, California, United States, United States
About Dave Macleod

• Highly effective marketing professional with unique experience in multiple categories including automotive, associations and a wide variety of franchise businesses• Over 30 years advertising/marketing experience in developing and maintaining national and regional accounts with specific focus on: consumer brand/retail marketing, business to business advertising, internal corporate sales and training programs, promotions, and local store marketing/events• 10 years experience managing regional automotive advertising programs• Strengths in project strategy development, brand development, project management, planning, budgeting and program implementation• Skills in analyses, organization and problem solving• Demonstrated leadership, team facilitator, self-initiative and reliability.

Dave Macleod's Current Company Details
Forge Media Group

Forge Media Group

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President
Orange, CA, US
Employees:
25
Dave Macleod Work Experience Details
  • Forge Media Group
    President
    Forge Media Group
    Orange, Ca, Us
  • Forge Media Group
    President
    Forge Media Group Jan 2023 - Present
    Lake Forest, Ca, Us
  • Forge Media Group
    Svp, Strategy & Accounts
    Forge Media Group Mar 2022 - Present
    Lake Forest, Ca, Us
  • Idea Hall
    Vice President, Account Services
    Idea Hall Aug 2015 - Feb 2022
    Costa Mesa, Ca, Us
    Directed strategy and client experience for B2B and B2C clients across a wide variety of industries.• Served on agency leadership team to drive new business acquisition, client growth, team development and company culture• Primary lead for brand assignments to deliver strategic insights, research and other discovery to inform creative/media strategy to meet client business and communications challenges• Team mentor and facilitator that supported agency initiatives, engagement and morale
  • Most Brand Development + Advertising
    Vice President, Account Director
    Most Brand Development + Advertising Jul 2011 - Jul 2015
    Aliso Viejo, Ca, Us
    • Oversee national advertising and marketing initiatives with annual creative and media spending of $35-40 million• Responsible for developing creative and media strategy to drive brand growth for NAR and its 1.1 million Realtor members as well as traffic to Realtor.com• Develop strategic recommendations for special initiatives targeted against local/state associations, individual members or key staff that leverage the national campaign and extends regionally or locally• Manage all client communication with NAR marketing staff, various leadership and advisory boards made of members, and campaign integration at all annual conventions/meetings
  • Team One
    Western Area Lda Manager - Lexus Dealer Associations
    Team One Aug 2008 - Jul 2011
    Los Angeles, Ca, Us
    Oversee advertising and marketing initiatives in 22 Western Region markets with annual media spending of $60 million- Lead account team consisting of 7 account representatives (Management Supervisor, Account Supervisors, Account Executives and Account Coordinator)- Partner with national and regional leadership to develop media and creative initiatives that are implemented throughout the Lexus dealers association- Responsible for managing the regional Board of Directors, providing marketing recommendation for their consideration, budget management and current market status for the dealer associations in the West- Partner with key dealer representatives serving on a national creative advisory board in the strategy, development and execution of integrated marketing campaigns
  • Dentsu Next
    Account Director - Suzuki Western Region
    Dentsu Next Nov 2003 - Jul 2008
    Responsible for the development and implementation of regional marketing initiatives in the Western Region focusing on opportunity markets and 100+ dealers- Managed internal communications to American Suzuki field team and dealers ensuring consistent knowledge and understanding of factory programs andinitiatives- Provided consistent monthly competitive market analyses in areas such as sales, inventory, marketing programs, incentives and dealer network issues- Assisted in the development of media and creative campaigns designed to achieve American Suzuki corporate and regional objectives- Results include a 30% increase in average sales per outlet and regional year-overyear sales increase as high as 40%
  • Doner Advertising
    Account Director - Mazda Western Region
    Doner Advertising Sep 2000 - Sep 2003
    Southfield, Michigan, Us
    Managed a $15 million regional marketing budget focusing on consumer communications and dealership programs in 12 western states (155 dealers)- Responsible for integrating national campaigns and initiatives on a regional and local basis- Presented brand communication strategy in combination with market specific marketing initiatives at quarterly dealer meetings in the field- Monitored sales performance for region and markets by model and provided recommendations on marketing initiatives to address sales issues
  • Alcone Marketing Group
    Account Supervisor
    Alcone Marketing Group Feb 2000 - Sep 2000
    Irvine, Ca, Us
    Account Supervisor working on the California Lottery and re-launch of the Super Lotto
  • O'Leary And Partners
    Account Supervisor
    O'Leary And Partners 1992 - 2000
    Newport Beach, Ca, Us
    Last position Account Supervisor. Accounts worked on: Uniglobe Travel, Fantastic Sams, Century 21, National Association of Realtors, Bear Mountain Ski Resort, Autobytel.com. Other media and account positions held.

Dave Macleod Skills

Advertising Integrated Marketing Marketing Marketing Strategy Digital Strategy Management Analytics Budgets Leadership Internal Communications Strategy Marketing Management Direct Marketing Social Media Marketing Digital Marketing Budgeting

Dave Macleod Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Communications/Advertising

Frequently Asked Questions about Dave Macleod

What company does Dave Macleod work for?

Dave Macleod works for Forge Media Group

What is Dave Macleod's role at the current company?

Dave Macleod's current role is President.

What is Dave Macleod's email address?

Dave Macleod's email address is ma****@****ail.com

What is Dave Macleod's direct phone number?

Dave Macleod's direct phone number is +171426*****

What schools did Dave Macleod attend?

Dave Macleod attended California State University, Fullerton.

What skills is Dave Macleod known for?

Dave Macleod has skills like Advertising, Integrated Marketing, Marketing, Marketing Strategy, Digital Strategy, Management, Analytics, Budgets, Leadership, Internal Communications, Strategy, Marketing Management.

Who are Dave Macleod's colleagues?

Dave Macleod's colleagues are Eric Olson, Rae Santangelo (Pich), Emily Spradley, Emma Walters, Steve Zeringue, Jeff Butcher, Ava Kendrena.

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