Debra Mahlitz-Joseph Email & Phone Number

Toronto, On, Ca

Launched the Canadian market, developing and implementing a streamlined business plan with 5X sales and recruitment over the first six months - while strategically managing the development, implementation, and execution of short-term launch marketing and sales planning to drive profitability with marketing initiatives specific to the cosmetics, skincare, and nutrition sectors.Through the launch phase, developed a three-year strategy to drive growth across KPI’s, implementing “through the line” communication and marketing mix management that includes branding, “tone of voice” messaging, and dynamic campaigns that connect with audiences.

Working cross functionally with International Market Management and Home Office, responsible for development and execution of all aspects of annual country business plan, including solid strategies to achieve business objectives and key performance indicator metrics.

Responsible for launch plan, execution, growth and revenue of the Province of Québec, integrating on-brand opportunity and training/recruitment initiatives in key Québec markets and conducting Opportunity webinars, training calls/meetings, Meet Stella & Dot events and Trunk Shows.As the voice of Québec internally, worked cross-functionally with marketing, product, operations, public relations, Stylist Relations and communications to ensure effective localization. Additionally, responsible for increasing sales, sponsoring, Stylist activity and productivity through coaching, leadership development, training and recognition – for North America.

Founded by one of the most inspiring and accomplished business women of her time, Mary Kay Cosmetics Ltd. is a subsidiary of Mary Kay Inc. - and direct-seller of award-winning and editorially acclaimed powerhouse skin care and captivating colour products.I led a team of ten, with bottom-line accountability for overall strategic direction and brand strategy & execution, and was responsible for product assortment, forecasting, pricing & business planning. I also had full accountability for all aspects of the marketing mix, including digital/social media; communications; public/media relations; and online initiatives on marykay.ca and sales force web sites.

Mba Essentials, Business Administration, Management & Strategy

Certificate In Marketing Management