Collaborating with Development, Design and Marketing to improve:★ Acquisition and Retention (ROAS/RPU) ★ Customer Acquisition and Retention (CVR/STR)★ Cross-Selling / Up-Selling Revenue Growth (RPU/AOV)★ Customer Experience (Personas, NPS, Bounce and Engagement)★ UI and buyer's journey ("Rage" CR, Engagement, Journey mapping)★ AI-utilization in product recs, content alignment and personalization (AOV, Audiences, Personas)

Responsibilities specific to the 11 companies that comprised the Liquid Web Family of Brands.★ Identified and fixed data disparities that had persisted for several years and corrupted marketing data★ Fixed pre-existing PowerBI reporting issues, saving $2MM in spend, and re-shaping digital strategy★ Aggregated disparate data across marketing, analytics, and BI platforms★ Automated C-Suite MarCom performance decks (post corruption fix)★ Identified fraudulent trends affecting digital ad-spend and performance★ Successfully deployed and optimized a click fraud mitigation solution★ Recovered 32% of the Paid Search budget by suppressing ad impressions on fraudulent traffic★ Optimized checkout funnels and cross-sells for three brands, resulting in 7-figure growth per annum

A full-service agency serving hundreds of medical groups, practices, and practitioners within the U.S.★ Fixed over 200+ faulty analytics deployments, for all active clients★ Aggregated and automated digital marketing reporting for the entire agency★ Rebuilt PPC team, and lifted digital advertising performance into a profitable ROAS★ Lowered CPAs across all products and procedures★ Increased lead volume across top 3 most-profitable products and procedures★ Revised and updated SEO strategies to remain in-step with WP and SEO changes★ Fixed HubSpot reporting and integration★ Established performance benchmarks by vertical, geographic location and market-size★ Developed and implemented testing processes for: ads, offers, UI/UX and new networks★ Launched agency partnership (affiliate) marketing program

★ Launched digital campaigns and a mortgage LOS/POS, quadrupling MQL generation within the first month★ Worked with Soft Dev to develop a new account opening portal that: - Increased the new funded account conversion rate by 283% - Reduced funnel completion session times from 15+ to 3-minutes★ Generated an average $8M+ a month in new funded loans from 1,600+ SQLs, with $2,800 ad-spend★ Created evergreen acquisition campaigns that increased loan applications 340%, monthly, at $10 > CPA★ Cultivated a data-driven culture by implementing analytics, defining all KPIs, Goals and benchmarks★ Developed a reputation strategy that elevated all corporate & branch-level star-ratings from 2.2 to 4.3★ Lead numerous efforts to improve the member UX, including digital card issuance & dynamic rate control★ Current Initiatives: Video Chat w/e-Sign, CMS migration, Marketing automation, Automate fraud analysis

★ Executed direct & digital marketing strategies for numerous CPG & e-commerce brands★ Q1 2016 Performance (YoY) increases of 12%, 36% & 45% across our top 3 brands★ Reduced cart abandonment rate by 21%, cumulatively, across all CPG brands★ Increased subscription rates; in some instances, by as much as 312%★ Increased B2B brand user count by 43% (YoY)★ Successfully managed PPC budget of $2M+ to 54% annual growth (YoY)★ Doubled current affiliate revenue & increased total affiliate network participation 121%★ Developed a collaborative-BI system from disparate reporting sources★ Performed all marketing analysis & performance forecasting★ Implemented offer-level tracking of affiliate programs★ Developed user-scoring model based on behavioral heuristics

★ Developed a collaborative-BI system from disparate reporting sources★ Performed all marketing analysis & performance forecasting★ Implemented offer-level tracking of affiliate programs★ Developed MQL lead scoring model based on behavioral heuristics

★ Responsible for strategy, testing & portfolio optimization of agency clients★ Responsible for data aggregation, analysis & reporting of agency clients★ Developed proprietary collaborative-BI system for BB&T’s marketing intelligence★ Effectively managed marketing portfolio growth of agency clients via analytic insights and testing: - 20%+ (YoY) cumulative revenue growth of $840M+ lending service - 300%+ (YoY) revenue growth for Lynskey Performance through testing collabs with SEM dept

★ FT DoD & three-letter adjacent(ish) consultant - "Analyst" [2010 - 2012]★ Stuff with the things. STUFF. WITH. THE THINGS.

Developed the digital marketing and website redesign strategy, which achieved a 30:1 mobile ROI and 18% growth in total sales, within a year.CAMPAIGN KPIs ★ 6% increase in total sales via mobile search and mGDN ★ 13% increase in total sales via paid search, display and local SEO initiatives ★ 100% growth (YoY) in mobile traffic the first year ★ 72% decrease in search and display CPCs ★ 28% decrease in digital CPLs ★ Correlated direct-response (TV) ad impact to online search behavior Device-type, heuristic and useability allowed the site re-design to align content, collateral and architecture with the user's intent. In turn, the site re-design allowed us to increase our website's performance across all digital channels.ANALYSIS & CRO KPIs ★ 10% conversion rate increase in mobile traffic ★ 11% increase in online lead-to-sale ★ Dominated local organic search in 100 cities for target termsInsights provided by the analysis birthed a successful omni-channel strategy; the results of which, were presented in a case study by Google in their first edition of "The Mobile Marketer's Playbook."NOTEWORTHY ACCOMPLISHMENTS★ Directly managed strategy, oversaw implementation and responsible for analysis of a $6M+ in digital advertising★ Implemented & managed lead nurturing & marketing automation programs★ Performed first offline-to-online & total ROAS analysis for TV, radio & digital★ Resolved numerous pre-existing reporting disparities (GA, Adobe Analytics)

★ Developed & executed digital lead-generation strategies for mass tort case acquisition★ Improved lead-to-case ratios by 27%, & yearly lead volume 12% (YoY)★ Increased conversion rates & lowered CPA’s in pharmaceutical & mesothelioma cases★ Utilized SEO to successfully acquire mesothelioma related search traffic, saving $54-75 in CPCs★ Leveraged content marketing, SEO & SEM to increase relevant web traffic 963%★ Acquired leads generated an estimated $50+ million in mass tort case settlements

~Employed by DMR Consulting (subsidiary of Amdahl), which was acquired by Fujitsu Consulting in 2002.