Vice President Marketing | Customer Experience Leader
Faribault, Mn, Us
Led and built SageGlass marketing team to drive brand awareness, lead generation and revenue for global dynamic glass leader. Developed multi-channel, integrated marketing plan that resulted in 10X increase in brand awareness and 7X increase lead gen / CRM database. Marketing experience leading strategy development, brand positioning, digital and traditional advertising, public relations, channel marketing, product management and launches, social media marketing, video development, website development and SEO, corporate communications, and content creation. Partner with sales team to drive revenue - sales enablement tools, sales materials, customer training, presentation development. Contributed to doubling sales for several years consecutively. Member of executive senior leadership team. Launched Customer Experience (CX) capability. Developed global customer experience strategic plan, led voice of customer and journey mapping, formed CX council, and identified 20 initiatives to enhance customer experience, team engagement and customer loyalty and retention. Member of Customer Experience Professional Organization (CXPA).