Daniel Mandel Email and Phone Number
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Daniel Mandel personal email
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Operations, Technology, and Marketing Leader Leader and XFN partnerExtensive collaboration with Data Science, Product, Marketing and CRM teams. I’ve led Marketing Operations teams that support traditional B2B and B2C Sales/Retention orgs. Currently, I lead a team of technical marketers, data engineers, developers and project managers that supports +150 Government Relations professionals globally. Marketing tech stack curationI bring a deep understanding of business needs and technical expertise to organizations so that a strong tooling infrastructure can support growth potential. I lead the implementation, scaling and ongoing optimization of tech stacks for organizations: Data management, audience segmentation, engagement marketing campaign development and performance, data visualization and much more. I’ve done this across many industries including technology, hospitality, energy and telecom.ResearchI lead a +6 year longitudinal study on Airbnb hosts and guests. This research captures insights on user motivation, competitive considerations, and economic impact across +130 countries and +30k localities, +30 languages and +750k respondents. Quantitative findings and trends from this ongoing survey are leveraged across a multitude of digital and offline channels to support Airbnb’s policy narrative and brand sentiment in local communities.Lobbying, Advocacy, & Regulatory RetentionAs the regulatory environment for a business/industry matures, it becomes increasingly critical to both identify where legislative risks/opportunities already exist and where they are most likely to develop. I effectively identify the data relationships and subsequent tooling needed to bring that fruition; government relations teams have the right political intelligence at the right time to engage externally, grassroots grassroots advocates reinforce narrative themes through their own voice and constituencies, and when there regulatory compliance needs for users/partners/customers they can be met efficiently and at scale. Relevant tooling expertise: Salesforce Sales Cloud/CRM, Quorum, Vuelio, LexisNexis, Sprinklr
Airbnb
View- Website:
- airbnb.com
- Employees:
- 57741
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Policy Technology Director, Engagement And InfrastructureAirbnbPortland, Or, Us
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Engagement Marketing & Infrastructure Lead - Public PolicyAirbnb Mar 2020 - PresentSan Francisco, Ca, UsOversee Policy’s marketing tools, use of outbound channels (email, sms, push), customized web properties, in-product messaging, CRM, and customized data pipelines and reporting resources to deliver positive regulatory outcomes. Partner across Marketing and Product teams to deliver an actionable and unified user experience and maintain strong channel health.- Manage a team focused on supporting the tooling and data infrastructure that delivers Policy's marketing campaigns targeted to Airbnb users, press, and regulators. - Build and maintain data pipelines that enable efficient segmentation and reporting on marketing campaign performance. - Develop self-serve dashboards for local Policy teams to track host channel preferences, advocacy, and regulatory compliance. - Codify segmentation, experimentation, channel use, and marketing analytics practices across local and regional teams. - Manage Policy’s third-party marketing technology vendor relationships and integrations. When possible, reduce external costs by migrating to internal tools and collaborate with Airbnb Product teams to ensure Policy’s needs are effectively supported.
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Global Email Manager – Public PolicyAirbnb May 2017 - Mar 2020San Francisco, Ca, UsLed Airbnb’s Policy efforts to legitimize and stabilize supply in regulatory threatened markets through email marketing campaigns. Delivered personalized and actionable comms to support Airbnb’s host community and supply of short-term rentals.- Oversaw strategy, segmentation, implementation, and analysis of email campaigns focused on political advocacy, regulatory compliance, safety, and tax education.- Built and iterated visualization resources to offer self-serve reporting on Policy email marketing performance, region-specific trends and benchmarks, and identify top performing time of day/day of week, subject lines, and calls to action.- Led the digital marketing strategy for regulatory retention in partnership with Product teams, policy experts, and data scientists to implement a global multi-channel comms plan.
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Senior Manager - Marketing AutomationSungevity Aug 2014 - Apr 2017Oakland, California, UsLed strategic expansion of automated pre-sale and post-sale emails for US business. Managed the marketing automation team, tools, and email campaigns to efficiently drive and measure optimal ways to generate new customer acquisition and referrals. - Developed and disseminated email design and analytics best practices for all US teams who engaged customers and environmental/energy policy advocates. Developed mobile responsive templates, KPIs, and experimentation methodologies.- Generated +6% lift in lead qualification rate and +1% lift in close rate through email nurturing and targeted lead scoring.- When Marketing’s automated email requirements outgrew Pardot, oversaw the RFP for a new EMP, technical review, and contract negotiation. Managed the migration to Marketo and subsequent integrations. -
Consultant - At&T Proactive Churn ManagementCandid Partners Llc Jun 2012 - Aug 2014Increased retention of at-risk AT&T customers by identifying product usage trends, testing contact strategies, and expanding cost effective marketing campaigns. Exceeded annual customer retention targets.- Designed and deployed messaging experiments across email, SMS, direct mail, and TV messaging to optimize retention rates.- Launched SMS as a new retention channel that drove +75k incremental retained customers and produced lowest cost/save.- Analyzed staffing and retention metrics for +450 call center agents to create recommendations for optimal time-of-day outreach/customer cohort. Implemented and reduced agent downtime by +25% and cost/customer retained. - Project managed IT infra migration to enable multi-channel retention strategies based on customer behavior and life-cycle.
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Marketing Manager & Salesforce Crm AdministratorVonage Oct 2009 - Jun 2012Holmdel, New Jersey, UsManaged Salesforce.com to onboard business development partners, drive internal efficiencies, and generate clean data to measure Marketing ROI. Generated qualified Leads through strategic advertising, partnerships, and integrated efforts between Marketing and Sales.- Engaged low intent leads through email nurturing campaigns driving an increase in sales of +5%.- Tested and optimized email and retargeting ad copy growing customer referrals by +300%.- Managed A/B testing of email templates, ad copy, graphics, and content to find opportunities to optimize paid advertising channels. Grew lead volume +65% and new customer acquisitions +200%. - Developed programmatic retention efforts that successfully retained +90% of at-risk customers through competitive merger. -
Research Analyst, Teaching AssistantGoizueta Business School Jul 2008 - Jul 2009Atlanta, Ga, UsConducted interviews and aggregated research data to generate academic review of supply chain methodologies across national manufacturing association’s member firms. - Analyzed results to determine most effective industry practices and disseminated suggested improvement to study participants.- Assisted in teaching Global Marketing courses. Oversaw and provided support for undergraduate students' consumer product expansion projects. -
Advertising Sales RepresentativeEmory Wheel Sep 2006 - Sep 2007Generated advertising based revenue for Emory University's newspaper by acquiring new and growing investments from existing clients, selling to Emory's student and local community markets. - Acquired new clients, designed and implemented custom advertising strategies and content to achieve highest return among Emory/Atlanta readership. Highest grossing salesperson Q3-Q4 2006- Managed analytics for customers to capture response rates and return generated by advertising costs and contra-revenue from promotional pricing.
Daniel Mandel Skills
Daniel Mandel Education Details
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Emory UniversityArt History And Jewish Studies -
Charles UniversityCentral European History And Economics
Frequently Asked Questions about Daniel Mandel
What company does Daniel Mandel work for?
Daniel Mandel works for Airbnb
What is Daniel Mandel's role at the current company?
Daniel Mandel's current role is Policy Technology Director, Engagement and Infrastructure.
What is Daniel Mandel's email address?
Daniel Mandel's email address is da****@****ail.com
What schools did Daniel Mandel attend?
Daniel Mandel attended Emory University, Charles University.
What are some of Daniel Mandel's interests?
Daniel Mandel has interest in Economic Empowerment, Environment, Education, Science And Technology, Animal Welfare.
What skills is Daniel Mandel known for?
Daniel Mandel has skills like Salesforce.com, Marketing, Strategy, Lead Generation, Crm, Analytics, Marketing Strategy, Management, Google Analytics, Sales, Pardot, Strategic Partnerships.
Who are Daniel Mandel's colleagues?
Daniel Mandel's colleagues are Lisa Kenny, Febrianto Haryadi, Eleanor Huynh, Erik Knoll, Narashing Kamble, Shakil Raza, Roy Paige.
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