Was drafted to launch a new product for the company, which provides content strategy and creation for online businesses.● Design and identify the processes and methods that form the service’s backbone and good content strategy.● Training of internal staff in SEO content writing and strategy.● On site work including content uploading, internal link benchmarking/ mapping, content optimisations.● Keyword research using Ahrefs, SEMrush, Also Asked and Google Search Console.● Working with and identifying how AI can be folded into the processes, designing prompts to achieve this for strategy, content creation and research.● Contacting experts in their field to be involved within the content, building an expert database which will set the service apart.Notable Stats● On track to turn-over 6 figures in the first full year (and growing).● Client stats have included: Y.O.Y increases of 60% (72k new users vs 45k). Transactions (for an established site) increased 81.97% year on year.● Prompt engineering, which has allowed the service of scalable, SEO-optimised content in a specific client tone. This has improved output on some products by 600%.

Managing the specialist outreach department, with a focus on international, sports and iGaming● Build out the specialist outreach team from me to an end total of 9 members of staff by the time of leaving, included writing job specs, interviewing and onboarding.● Identifying outreach methods and training the team in them, including via tools such as Ahrefs, SEMrush and Buzzsumo, amongst others.● Reporting to C-Suite and justifying decisions and results/ targets.● Grew the department into the most profitable at the company, working with household names and high 5-figure monthly budgets.● Commercially, I compiled strategies and delivered these in meetings as well as assisting the Directors with overall product development and positioning.Notable Stats● Total department turnover reached six figures by the end of Year one.● Received a director’s award for excellence, attitude and work ethic.

Working as an outreach and digital PR specialist at one of the UK’s largest link-building firms.● Identifying and outreaching high-value target sites within various niches.● Negotiating with webmasters and building solid mutually beneficial relationships.● Working to high monthly targets, in tough and competitive niches.Notable Stats● Frequently topped the charts for sites achieved (100+ per month)

Moved into consultancy and have worked with a number of large businesses, both international and domestic. Examples of some duties:● Internal training of marketing teams.● Content strategies devised on profitable keywords, including both on-site expert-led content and off-site relevant link-driven content.● Technical and On Page SEO, both as problem-solving (identified through analytics and GSC) or as best practice, including on large sites (100+ pages).● Technical audits.● Training of internal SEO teams at agencies.● Justifying service to Owner and CEO level through statistics and results, and upselling based on that into larger SEO work.

Manager of the outreach department at Ignition Search, responsible for creating and implementing digital PR campaigns for our SEO clients.Responsibilities included:Management of the Outreach Team- Creating and Implementing processes which allow us to generate varied ideas based on relevance to the client, but newsworthy enough to achieve placements.- Identifying the target areas for campaigns and training the team in best practices for finding and building relationships with key media contacts.- Building the service, identifying opportunities to up-sell and add sensible new facets to the service to grow the level of impact we could offer clients.Under me and my wider team consistently achieved links across National and Local Media alongside impactful relevant websites within a clients niche.

Working within the content department I was responsible for creating the content and achieving increased traffic for clients across a wide variety of disciplines.

Managing the SEO and Paid Search offering for Revolution Inc. and their clients. Content creation, link-building and on site SEO formed the core, with paid search campaigns being run at a small scale/ budget for a number of clients.

Maintaining existing client relationships, including up-selling and introducing new services. Sourcing new potential customers and reconnecting with previous lapsed customers in order to grow business. Managing the sales process and delivery for these clients from start to finish.

Gave me a real taste of professional interaction and what it takes to succeed - learned a lot.