Tony Demarco

Tony Demarco Email and Phone Number

Leader in marketing analytics, performance marketing, data science, and marketing technology @ Ethos
Tony Demarco's Location
San Francisco, California, United States, United States
Tony Demarco's Contact Details
About Tony Demarco

Experienced D2C performance marketer with a focus on analytics. Have worked closely with growth product, data engineering and data science teams to build world class marketing technology.

Tony Demarco's Current Company Details
Ethos

Ethos

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Leader in marketing analytics, performance marketing, data science, and marketing technology
Tony Demarco Work Experience Details
  • Ethos
    Senior Director, Consumer Marketing
    Ethos Apr 2024 - Present
    Austin, Texas, Us
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  • Ethos
    Senior Director, Marketing Science And Technology
    Ethos Jul 2023 - Apr 2024
    Austin, Texas, Us
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  • Ethos
    Head Of Marketing Strategy & Analytics
    Ethos Jul 2022 - Jul 2023
    Austin, Texas, Us
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  • Ethos
    Head Of Acquisition Marketing
    Ethos Oct 2021 - Jul 2022
    Austin, Texas, Us
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  • Ethos
    Director, Marketing And Consumer Product Analytics
    Ethos May 2021 - Oct 2021
    Austin, Texas, Us
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  • Irestore Laser (Freedom Laser Therapy)
    Vice President Marketing
    Irestore Laser (Freedom Laser Therapy) Nov 2020 - May 2021
    Irvine, California, Us
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  • Salesforce
    Sr Business Analytics Lead
    Salesforce Apr 2019 - Nov 2020
    San Francisco, California, Us
    - Shifted the marketing strategy for Salesforce’s learning platform to a more targeted and goal-oriented approach- Developed new KPI’s that highly correlated with the marketing and product teams’ goals
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  • Thredup
    Senior Director Of Growth Marketing
    Thredup Sep 2018 - Apr 2019
    Oakland, California, Us
    - Responsible for all direct response spending on acquisition and retention, including Paid Social, Paid Search, Organic Search, Influencers, TV, Display, Email and Push Notifications- Led a growth-focused product group that worked to improve the new customer experience and increase new customer conversion rate- Worked closely with Data Engineering and Data Science to automate Facebook optimization based on predictive internal model scores and logic- Managed a team of 7
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  • Thredup
    Director Of Growth Marketing
    Thredup May 2018 - Sep 2018
    Oakland, California, Us
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  • Thredup
    Director - Lifecycle Programs & Analytics
    Thredup Dec 2017 - May 2018
    Oakland, California, Us
    -Increased email revenue per send over 60% by using internal data to make emails personalized-Owned business intent for core product experience and increased revenue per customer on a cohort level by 5%-Rebuilt company’s primary revenue forecast from scratch
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  • Thredup
    Senior Manager, Marketing Analytics
    Thredup Dec 2016 - Nov 2017
    Oakland, California, Us
    -Increased email revenue per send over 60% by using internal data to make emails personalized-Owned business intent for core product experience and increased revenue per customer on a cohort level by 5%-Rebuilt company’s primary revenue forecast from scratch
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  • Thredup
    Marketing Manager, Growth Analytics
    Thredup Sep 2015 - Dec 2016
    Oakland, California, Us
    -Led the creation of internal models to predict customer conversion rate, lifetime value, and engagement which allowed for quicker and more effective optimization of ads and promotions. Our lead scoring model increased retargeting efficiency by 50%-Owned acquisition and retargeting channel performance attribution and monitoring. Channels included: Facebook, SEM, Pinterest, Influencers (Instagram/Youtube), TV, display -Launched TV advertising and built internal spot level attribution system in under three months
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  • Capital One
    Senior Business Analyst
    Capital One Jan 2015 - Aug 2015
    Mclean, Va, Us
    Digital Strategic Initiatives-Led the analysis for a cross functional team consisting of product managers, designers, and developers for a Business Intelligence tool Capital One is developing based on credit card transaction data-Designed tests and analyzed the results for a potential new line of business Capital One is exploring in the Ad Tech space
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  • Capital One
    Senior Business Analyst
    Capital One Feb 2014 - Jan 2015
    Mclean, Va, Us
    Credit Card Underwriting-Designed a test for a new type of Rewards Card that if successful could ultimately become a branded product similar to Venture or Quicksilver-Was part of a small team that designed the credit policy for our largest Credit Card segment worth hundreds of millions of dollars in net present value (NPV) annually-Demonstrated to leaders and risk management that two marketing suppressions applied during therecession are no longer valid. These two suppressions were removed and are estimated to generate tens of millions of dollars in NPV annually
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  • Capital One
    Business Analyst
    Capital One Feb 2013 - Jan 2014
    Mclean, Va, Us
    Digital Deals Team-Analyzed available deal usage data as well as customer feedback to provide a recommendation on program's future to leadership. The recommendation was followed and put into place.-Developed an in-depth sizing that informed our business development team as to what companies we should look to partner with.
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  • University Of Michigan
    Student
    University Of Michigan Sep 2008 - Dec 2012
    Ann Arbor, Michigan, Us
    -Mechanical Engineering Major-International Minor
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  • Capital One
    Intern
    Capital One Jun 2012 - Aug 2012
    -Developed hypothesis-driven approach to determine top three marketing strategies being used by merchants when targeting Capital One customers through the Digital Deals program, analyzed solicitation data to confirm hypotheses, and quantified each strategy’s utilization rate-Cross-referenced aforementioned marketing strategy categorizations with deal redemption rates to determine most favorable types of deals from a Capital One perspective, presenting findings to senior management-Collaborated in a cross-functional role with Capital One’s statistics team to include my findings in the deal prioritization model, directly impacting the bottom line-Developed a competitor analysis deck focused on similar programs being brought to market by other credit card companies
  • Hearing Health Science, Inc.
    Consultant
    Hearing Health Science, Inc. 2012 - 2012
    -Created a detailed calendar with lead times for suppliers, assembly, and shipping for an Ann Arbor based startup ‘Hearing Health Science’ in preparation for the release of their product at a conference and a possible online sales launch
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  • Ge Aviation
    Intern
    Ge Aviation May 2011 - Aug 2011
    Cincinnati, Oh, Us
    -Adjusted the design of an out-of-date tool on the factory floor in a 3D modeling software and after presenting my design to my Director put an order in for a new tool with my design-Created and led the Communications Committee as part of assisting the creation of a committee system designed to help get interns more involved
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  • Ge Appliances & Lighting
    Co-Op
    Ge Appliances & Lighting Jan 2011 - May 2011
    Louisville, Ky, Us
    -Evaluated a failing part in a Refrigerator door by designing new tests to compare the part to similar parts in older models before redesigning the failing part and presenting my findings to the Vice President of Technology who allowed me to contact our supplier with my new design and incorporate it into the assembly line
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  • Saft
    Intern
    Saft May 2008 - Aug 2009
    Levallois-Perret, Fr
    -Tested a liquid separator product by varying different variables including heat, line speed, and thickness and presented the results with my analysis to the Plant General Manager
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Tony Demarco Skills

Leadership Teradata Aviation New York City Consulting R Public Speaking Sound Fits Internships Batteries Looker Matlab Networking Appliances Forms Consideration New York Foundation System Data Analysis Communication Arbor Business Analysis Competitive Analysis Tests Baltimore Engineering Software Circular Tableau Data Visualization Mechanical Engineering Hadoop Distributed File System Amazon Redshift Microsoft Office Work Ethic Testing Microsoft Excel Marketing Big Data Deloitte Training Manufacturing Fair Use Interviews Restaurants Hive Newspapers Websites Project Sql Golang Solidworks Product Development Research Problem Solving Classroom Analytics Fixture Start Ups Beeswax Capital Eager General Electric Statistics Crm Mysql Talking Analysis Competition Responsibility Spanish

Tony Demarco Education Details

  • University Of Michigan
    University Of Michigan
    Mechanical Engineering

Frequently Asked Questions about Tony Demarco

What company does Tony Demarco work for?

Tony Demarco works for Ethos

What is Tony Demarco's role at the current company?

Tony Demarco's current role is Leader in marketing analytics, performance marketing, data science, and marketing technology.

What is Tony Demarco's email address?

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What is Tony Demarco's direct phone number?

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What schools did Tony Demarco attend?

Tony Demarco attended University Of Michigan.

What skills is Tony Demarco known for?

Tony Demarco has skills like Leadership, Teradata, Aviation, New York City, Consulting, R, Public Speaking, Sound, Fits, Internships, Batteries, Looker.

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