Tony Demarco Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Irvine, California, Us

San Francisco, California, Us

- Shifted the marketing strategy for Salesforce’s learning platform to a more targeted and goal-oriented approach- Developed new KPI’s that highly correlated with the marketing and product teams’ goals

Oakland, California, Us

- Responsible for all direct response spending on acquisition and retention, including Paid Social, Paid Search, Organic Search, Influencers, TV, Display, Email and Push Notifications- Led a growth-focused product group that worked to improve the new customer experience and increase new customer conversion rate- Worked closely with Data Engineering and Data Science to automate Facebook optimization based on predictive internal model scores and logic- Managed a team of 7

Oakland, California, Us

Oakland, California, Us

-Increased email revenue per send over 60% by using internal data to make emails personalized-Owned business intent for core product experience and increased revenue per customer on a cohort level by 5%-Rebuilt company’s primary revenue forecast from scratch

Oakland, California, Us

-Increased email revenue per send over 60% by using internal data to make emails personalized-Owned business intent for core product experience and increased revenue per customer on a cohort level by 5%-Rebuilt company’s primary revenue forecast from scratch

Oakland, California, Us

-Led the creation of internal models to predict customer conversion rate, lifetime value, and engagement which allowed for quicker and more effective optimization of ads and promotions. Our lead scoring model increased retargeting efficiency by 50%-Owned acquisition and retargeting channel performance attribution and monitoring. Channels included: Facebook, SEM, Pinterest, Influencers (Instagram/Youtube), TV, display -Launched TV advertising and built internal spot level attribution system in under three months

Mclean, Va, Us

Digital Strategic Initiatives-Led the analysis for a cross functional team consisting of product managers, designers, and developers for a Business Intelligence tool Capital One is developing based on credit card transaction data-Designed tests and analyzed the results for a potential new line of business Capital One is exploring in the Ad Tech space

Mclean, Va, Us

Credit Card Underwriting-Designed a test for a new type of Rewards Card that if successful could ultimately become a branded product similar to Venture or Quicksilver-Was part of a small team that designed the credit policy for our largest Credit Card segment worth hundreds of millions of dollars in net present value (NPV) annually-Demonstrated to leaders and risk management that two marketing suppressions applied during therecession are no longer valid. These two suppressions were removed and are estimated to generate tens of millions of dollars in NPV annually

Mclean, Va, Us

Digital Deals Team-Analyzed available deal usage data as well as customer feedback to provide a recommendation on program's future to leadership. The recommendation was followed and put into place.-Developed an in-depth sizing that informed our business development team as to what companies we should look to partner with.

Ann Arbor, Michigan, Us

-Mechanical Engineering Major-International Minor

-Developed hypothesis-driven approach to determine top three marketing strategies being used by merchants when targeting Capital One customers through the Digital Deals program, analyzed solicitation data to confirm hypotheses, and quantified each strategy’s utilization rate-Cross-referenced aforementioned marketing strategy categorizations with deal redemption rates to determine most favorable types of deals from a Capital One perspective, presenting findings to senior management-Collaborated in a cross-functional role with Capital One’s statistics team to include my findings in the deal prioritization model, directly impacting the bottom line-Developed a competitor analysis deck focused on similar programs being brought to market by other credit card companies

-Created a detailed calendar with lead times for suppliers, assembly, and shipping for an Ann Arbor based startup ‘Hearing Health Science’ in preparation for the release of their product at a conference and a possible online sales launch

Cincinnati, Oh, Us

-Adjusted the design of an out-of-date tool on the factory floor in a 3D modeling software and after presenting my design to my Director put an order in for a new tool with my design-Created and led the Communications Committee as part of assisting the creation of a committee system designed to help get interns more involved

Louisville, Ky, Us

-Evaluated a failing part in a Refrigerator door by designing new tests to compare the part to similar parts in older models before redesigning the failing part and presenting my findings to the Vice President of Technology who allowed me to contact our supplier with my new design and incorporate it into the assembly line

Levallois-Perret, Fr

-Tested a liquid separator product by varying different variables including heat, line speed, and thickness and presented the results with my analysis to the Plant General Manager