David Markowitz

David Markowitz Email and Phone Number

Vice President, Marketing @ Reelgood
New York, NY, US
David Markowitz's Location
New York, New York, United States, United States
David Markowitz's Contact Details
About David Markowitz

B2B TECHNOLOGY MARKETING LEADER with 20+ years’ experience leading organizations through start-up and high-growth cycles. Specialize in marketing SaaS platforms and emerging technologies across multiple B2B verticals. Strong technical background blending engineering, product and marketing experience. Key skill sets include: o Product Marketing & Corporate Marketingo Content Strategy & Developmento Inbound Marketing & Demand Generationo Sales Support & Enablemento Partner Marketing & Business Developmento Product Managemento Customer Relationship ManagementSpecialties: Most recently led product marketing / content marketing at a supply chain SaaS and services company. Previously, led product marketing at a sales enablement SaaS leader, and built a high performing product & content marketing and demand gen team at a high growth SaaS company in facilities management (5x revenue growth). Earlier roles drove successes at a Second Screen / Social TV ad tech firm leading marketing, product management, biz dev efforts (acquired); at a specialty mobile/web app developer leading product, marketing and biz dev efforts (acquired); and at several successful online advertising startups and B2B enterprise software companies, where I focused on re-branding, positioning, revenue generation, content marketing and sales support.

David Markowitz's Current Company Details
Reelgood

Reelgood

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Vice President, Marketing
New York, NY, US
Website:
reelgoodapp.com
Employees:
27
David Markowitz Work Experience Details
  • Reelgood
    Vice President, Marketing
    Reelgood
    New York, Ny, Us
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  • Stord
    Director, Product Marketing
    Stord 2021 - 2024
    Union City, Georgia, Us
    Stord is a leading provider of omnichannel fulfillment services and technology—including fulfillment, warehousing, and transportation, complemented by OMS and WMS software—for high-volume mid-market and enterprise brands. Stord's mission is to make brands' supply chains their competitive advantage.- Drove all product marketing efforts, collaborating with all Product and GTM teams, including developing product packaging and branding, identifying target market & ICPs, and supporting all GTM efforts for new supply chain software solutions. - Led launches of new software capabilities and ongoing outbound customer product communications to support upsell motions. - Created broad array of industry, company and product content for sales enablement, sales support and market awareness. Assets included video-based customer success stories, sales assets, training material, blog content, interactive demos, ROI tools, etc.- Led three person content and GTM enablement team establishing company as G2 “Market Leader” across multiple categories.
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  • Showpad
    Vice President, Product Marketing
    Showpad 2020 - 2021
    Ghent, Be
    Showpad is the leading sales enablement platform for the modern seller. Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland.- Led global 4-person integrated product marketing, content marketing and partner marketing team. Created new customer value-based positioning that drove new go-to-market approach. - Developed new SaaS product packaging framework and pricing to reorient sales approach. - Improved product innovation rollout with richer internal enablement, external support and content strategy. - Extended company positioning to new category to support competitive differentiation.
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  • Servicechannel
    Senior Director, Product Marketing (Former Co-Head Of Marketing)
    Servicechannel 2013 - 2019
    Pleasanton, California, Us
    - Built inbound/outbound marketing organization from scratch, supporting 5x SaaS revenue growth- Led Product Marketing, Inbound/Content Marketing (e.g., create white papers, blog posts, ebooks, case studies), Demand Generation, Sales Support (e.g., collateral development, pricing)- Launched and led Outbound Marketing / Lead Generation, Inside Sales, Marketing Automation, Social Media Marketing.Backed by Accel, ServiceChannel provides facilities managers with a SaaS-based platform to procure, manage and pay for facility maintenance services. ServiceChannel is currently in use daily by over 600 leading brands to manage more than 50,000 contractors at 300,000+ commercial locations in 63 countries.
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  • Secondscreen Networks (Acquired By Wywy Gmbh)
    Vice President, Marketing & Business Development
    Secondscreen Networks (Acquired By Wywy Gmbh) 2011 - 2014
    Led all marketing, product management, business development / partnerships (agency/brand, online publisher/apps outreach), social media / blogging, fundraising initiatives.SecondScreen acquired by wywy Gmbh. Led initial efforts to establish and promote wywy's sync'd advertising and analytics solutions in US with targeted agencies and brands.At SecondScreen, we developed an online advertising platform for Social TV / 'second screen' companion apps (mobile, tablet, web). Our digital synchronized ads connect brands to second screen viewers, and help TV companion apps/websites monetize their growing audiences. Solutions were deployed across independent applications, TV networks applications and RTB markets. We ran synchronized (cross-screen) advertising campaigns for numerous brands, agencies, TV networks, sports leagues, etc.
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  • Signal Patterns (Acquired By Blife)
    Vice President, Marketing & Products
    Signal Patterns (Acquired By Blife) 2007 - 2011
    Pleasantville, Ny, Us
    Led marketing, product management, business development and revenue efforts for the leading provider of psychology-based mobile (iPhone) and web applications. Drove specification, design, development, marketing and support of applications with partners including Franklin Covey, Deepak Chopra, Parenting.com and leading psychologists/researchers. Multiple apps selected by Apple for App Store home page promotion and reached top five category sales.
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  • Right Media
    Senior Director, Marketing
    Right Media 2006 - 2007
    Led marketing / re-branding efforts for Remix Media, the online ad network of Right Media.
  • Tacoda Systems, Inc.
    Vp, Marketing & Product Management
    Tacoda Systems, Inc. 2004 - 2005
    Us
    Crafted marketing messages/positioning supporting corporate transformation from enterprise software to online media. Managed specification, development, testing and release of behavioral targeting online ad network.
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  • Datasynapse, Inc.
    Vp, Product Marketing
    Datasynapse, Inc. 2002 - 2004
    Elevated product/corporate messaging and positioning, broadening solution from single point product to cross line-of-business infrastructure and establishing product as premium solution. Created new product packaging for multiple product releases. Developed virtually all product content and company collateral.
  • Caminus Corp. (Now Sungard Energy Systems; Originally Zainet Software)
    Vp
    Caminus Corp. (Now Sungard Energy Systems; Originally Zainet Software) 1994 - 2002
    Key member of management team growing enterprise software company from early stage through to successful $80MM IPO. Involved with all aspects of Marketing, Product Marketing (incl. pricing, packaging), Sales/Sales Support, Customer Relationships, Business Development, Product Management, Legal.
  • Data General
    Software Engineer, Project Manager
    Data General 1984 - 1987
    Las Rozas, Madrid, Es
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David Markowitz Skills

Start Ups Product Management Product Marketing Mobile Devices Online Advertising Business Development Strategic Partnerships Marketing Strategy Enterprise Software Social Media Marketing Digital Media Analytics User Experience Crm Mobile Applications Social Media Social Tv Management Marketing Communications Interactive Marketing Lead Generation New Business Development Saas Social Networking Leadership Digital Marketing Go To Market Strategy Strategy Marketing New Media Mobile Marketing Digital Strategy B2b Sales Enablement Entrepreneurship E Commerce Ppc Advertising Content Marketing Sem Creative Direction Product Development Web Analytics Competitive Analysis Online Marketing Integrated Marketing B2b Marketing Multi Channel Marketing Mobile Advertising Monetization

David Markowitz Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Finance
  • University Of Pennsylvania
    University Of Pennsylvania
    Computer Science & Engineering
  • Coursera
    Coursera

Frequently Asked Questions about David Markowitz

What company does David Markowitz work for?

David Markowitz works for Reelgood

What is David Markowitz's role at the current company?

David Markowitz's current role is Vice President, Marketing.

What is David Markowitz's email address?

David Markowitz's email address is da****@****ail.com

What is David Markowitz's direct phone number?

David Markowitz's direct phone number is +151676*****

What schools did David Markowitz attend?

David Markowitz attended Nyu Stern School Of Business, University Of Pennsylvania, Coursera.

What skills is David Markowitz known for?

David Markowitz has skills like Start Ups, Product Management, Product Marketing, Mobile Devices, Online Advertising, Business Development, Strategic Partnerships, Marketing Strategy, Enterprise Software, Social Media Marketing, Digital Media, Analytics.

Who are David Markowitz's colleagues?

David Markowitz's colleagues are Andres Fuertes Ruiz, Carolina Tinajero, Andrés Bolaños, Olivia Fife, Isabella Thornton, Felipe Lemarie, Michael Gaw.

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