Diego Martinez Ficceti
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Diego Martinez Ficceti Email & Phone Number

Founder and Chief Strategy Officer at Figer Brands
Location: Greater Buenos Aires, Argentina 12 work roles 1 school
1 work email found @mac.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
Founder and Chief Strategy Officer
Location
Greater Buenos Aires, Argentina
Company size

Who is Diego Martinez Ficceti? Overview

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Quick answer

Diego Martinez Ficceti is listed as Founder and Chief Strategy Officer at Figer Brands, a with 1 employees, based in Greater Buenos Aires, Argentina. AeroLeads shows a work email signal at mac.com and a matched LinkedIn profile for Diego Martinez Ficceti.

Diego Martinez Ficceti previously worked as Founder & Chief Strategy Officer at Figer Brands and Marketing Skills Mentor & Brand Strategy Speaker at Figer Brands. Diego Martinez Ficceti holds Economics Financial Analyst from Universidad De Belgrano.

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*@mac.com
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Profile bio

About Diego Martinez Ficceti

As a seasoned brand and marketing strategist with a 25+ year track record, I have honed my skills in creating and building local, regional, and global brands.My mission is to support CMO’s, marketing directors, and brand equity managers, architecting strategies that foster sustainable, effective growth and fortify brand and business identities.My ethos centers on in collaboration, multidisciplinarity, and simplicity. I view brands as symbols capable of catalyzing personal and collective transformations.My Economics studies laid the foundation for my ability to pinpoint inflection points and simplify complex paradigms. Early corporate exposure at Citibank provided invaluable insights into the nuanced dynamics of different business departments.My curiosity for consumer behavior led me to Unilever Argentina, where I managed diverse HomeCare categories for nearly 11 years, leading multicultural teams. A 5-year assignment in Chile during my tenure culminated in my dual nationality in 2021.At Unilever, I held leadership roles for Dishwashing and Hygiene categories and pioneered the 'Dirt is Good' and 'Passion For Clothes' campaigns for Omo and Skip brands in LatAm, respectively. Our team's innovative efforts earned recognition and awards from Achap, FIAP, and Cannes.In 2008, after a sabbatical to reassess and broaden my horizons, I ventured into entrepreneurship and founded Figer Brands, a strategic consulting firm which I've helmed since. I thrive on partnering with clients, offering bespoke solutions and clear guidance, enabling brand leaders to make their unique mark in purpose driven brands, simplify complex processes and cultivate critical marketing skills.Today, Figer Brands boasts a diverse, talented, and multidisciplinary team of consultants and experts, operating across Latin America, the USA, and Europe. We have served prestigious clients such as PepsiCo, Unilever, BCI, and IFEX. Additionally, we have integrated our work with our clients' top-tier advertising agencies.Beyond my professional endeavors, I am a passionate amateur musician. I see parallels between the exploration inherent in both music and strategy - a shared space of creativity and opportunity. Travel, yoga, and meditation are my grounding forces, providing a wellspring of learning and reflection. A risk-taker at heart, I also dabble in angel investing in technology start-ups.Want to infuse your brand with purpose and drive impactful results? Let's talk strategy. Reach out at diego@figerbrands.com and let's create something powerful together.

Listed skills include Customer Insight, Strategy, Estrategia De Mercadotecnia, Brand Architecture, and 20 others.

Current workplace

Diego Martinez Ficceti's current company

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Figer Brands
Figer Brands
Founder and Chief Strategy Officer
Buenos Aires, CABA, AR
Website
Employees
1
AeroLeads page
12 roles

Diego Martinez Ficceti work experience

A career timeline built from the work history available for this profile.

Founder And Chief Strategy Officer

Buenos Aires, Caba, Ar

Founder & Chief Strategy Officer

Current

Buenos Aires, Argentina

As Figer Brands founder, my inspiration comes from bringing purpose-driven brands to life, collectively contributing to a growth that aims for a lasting, meaningful impact.Incepted in 2008, Figer Brands has been a catalyst for local, regional and global clients. We nurture unique, purpose-driven brands that strike a chord in the consumer's mind and heart. We ground our strategies in business context and vision, design them to inspire and guide action, fuel innovation, and… Show more As Figer Brands founder, my inspiration comes from bringing purpose-driven brands to life, collectively contributing to a growth that aims for a lasting, meaningful impact.Incepted in 2008, Figer Brands has been a catalyst for local, regional and global clients. We nurture unique, purpose-driven brands that strike a chord in the consumer's mind and heart. We ground our strategies in business context and vision, design them to inspire and guide action, fuel innovation, and influence communication that brands need to prosper. These strategies are practical, consistent, and sustainable tools that seamlessly align with the brand's journey over time. We bolster our strategic assistance with brand development processes and tailor-made marketing skill training.Today, Figer Brands is a melting pot of talented consultants and brand-building experts, spread across 10 cities on three continents - Latin America, USA, and Europe. Our portfolio boasts collaborations with clients such as PepsiCo, Unilever, BCI, Cleaner, Tripolis, IFEX, and more, across various business units and sectors. We have worked alongside our clients' advertising agencies, including BBDO, McCann, MDB, Dittborn & Unzueta, Loducca, Carlos y Darío, to name a few, integrating regional projects.Brands like Gatorade, Quaker, Pepsi, 7Up, Toddy, Skip, PepsiCo Corporate, BCI, BioFrescura, IFEX have flourished under our guidance. Figer Brands, through its unwavering commitment and innovative strategies, continues to create a lasting, impactful legacy in the world of branding. Show less

Jan 2008 - Present

Marketing Skills Mentor & Brand Strategy Speaker

Current

Buenos Aires Y Alrededores

I create and facilitate tailored marketing skills workshops aimed at enriching the brand development capabilities of our clients' teams.- Empowered brand development teams within industry-leading clients such as PepsiCo LatAm, BCI, and IFEX, equipping them with strategic tools and insights to fortify their marketing approaches.- Demonstrated thought leadership as a keynote speaker at various high-profile professional and academic forums, sharing strategic insights on brand… Show more I create and facilitate tailored marketing skills workshops aimed at enriching the brand development capabilities of our clients' teams.- Empowered brand development teams within industry-leading clients such as PepsiCo LatAm, BCI, and IFEX, equipping them with strategic tools and insights to fortify their marketing approaches.- Demonstrated thought leadership as a keynote speaker at various high-profile professional and academic forums, sharing strategic insights on brand development and marketing.- Engaged audiences at events like Mexico's Social Media Week, 'Brand Heroes' at the UBA UECP, and 'Marketing role in Sustainability' at the Emprendia Programme.In these roles, my focus has always been to share innovative strategies and industry trends, driving collective growth and creating a tangible impact on brand development efforts. Show less

May 2013 - Present

Vc Investor

Current

Miami, Florida, Estados Unidos

Rehab Boost is an AI-driven digital platform that enhances physical rehabilitation through real-time body motion capture. From an investor's perspective, its strength lies in providing instant feedback by analyzing a patient’s movements via any mobile device. The AI compares these movements to ideal models and offers corrective guidance in real time. This technology improves patient recovery while increasing engagement and compliance between clinicians and patients through real-time monitoring… Show more Rehab Boost is an AI-driven digital platform that enhances physical rehabilitation through real-time body motion capture. From an investor's perspective, its strength lies in providing instant feedback by analyzing a patient’s movements via any mobile device. The AI compares these movements to ideal models and offers corrective guidance in real time. This technology improves patient recovery while increasing engagement and compliance between clinicians and patients through real-time monitoring and analytics. Rehab Boost’s human-centered design ensures a seamless and efficient rehabilitation experience powered by advanced AI solutions. Show less

Jun 2022 - Present

Vc Investor

Current

Miami, Florida, Estados Unidos

GolfBoost leverages cutting-edge technology to help golfers improve their skills through personalized, AI-driven feedback. From an investor's perspective, its strength lies in making professional-level analysis accessible to all users. By focusing on human-centered design, the platform tailors advice to each golfer’s unique needs, helping them enhance their performance efficiently. This technology-driven approach enables users to break through skill barriers, making it easier for them to… Show more GolfBoost leverages cutting-edge technology to help golfers improve their skills through personalized, AI-driven feedback. From an investor's perspective, its strength lies in making professional-level analysis accessible to all users. By focusing on human-centered design, the platform tailors advice to each golfer’s unique needs, helping them enhance their performance efficiently. This technology-driven approach enables users to break through skill barriers, making it easier for them to improve their game in a meaningful and user-friendly way. Show less

Apr 2012 - Present

Latam Skip Fabrics Detergent Top-Technology Platform Brand Manager

Buenos Aires, Argentina

Jan 2006 - Jul 2007

Latam Omo Fabrics Detergent Cornerstone Platform Brand Manager

Santiago De Chile, Chile

Jan 2004 - Dec 2005

Latam Household Care Category Regional Brand Manager

Santiago De Chile, Chile

Jan 2001 - Dec 2003

Latam Dishwash Category Regional Brand Manager

Buenos Aires, Argentina

Nov 1999 - Dec 2000

River Plate Dishwash Category Product Manager

Buenos Aires Y Alrededores

Oct 1997 - Oct 1999

River Plate Household Care Category Marketing Assistant

Buenos Aires, Argentina

Sep 1996 - Sep 1997

Retail Banking Sales & Service Quality Assistant

Buenos Aires, Argentina

Jan 1995 - Aug 1996
1 education record

Diego Martinez Ficceti education

FAQ

Frequently asked questions about Diego Martinez Ficceti

Quick answers generated from the profile data available on this page.

What company does Diego Martinez Ficceti work for?

Diego Martinez Ficceti works for Figer Brands.

What is Diego Martinez Ficceti's role at Figer Brands?

Diego Martinez Ficceti is listed as Founder and Chief Strategy Officer at Figer Brands.

What is Diego Martinez Ficceti's email address?

AeroLeads has found 1 work email signal at @mac.com for Diego Martinez Ficceti at Figer Brands.

Where is Diego Martinez Ficceti based?

Diego Martinez Ficceti is based in Greater Buenos Aires, Argentina while working with Figer Brands.

What companies has Diego Martinez Ficceti worked for?

Diego Martinez Ficceti has worked for Figer Brands, Rehab Boost Ai, Golf Boost Software Company, Unilever, and Citibank.

Who are Diego Martinez Ficceti's colleagues at Figer Brands?

Diego Martinez Ficceti's colleagues at Figer Brands include Trey Walker.

How can I contact Diego Martinez Ficceti?

You can use AeroLeads to view verified contact signals for Diego Martinez Ficceti at Figer Brands, including work email, phone, and LinkedIn data when available.

What schools did Diego Martinez Ficceti attend?

Diego Martinez Ficceti holds Economics Financial Analyst from Universidad De Belgrano.

What skills is Diego Martinez Ficceti known for?

Diego Martinez Ficceti is listed with skills including Customer Insight, Strategy, Estrategia De Mercadotecnia, Brand Architecture, Brand Management, Estrategia, Marketing, and Fmcg.

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