As a seasoned brand and marketing strategist with a 25+ year track record, I have honed my skills in creating and building local, regional, and global brands.My mission is to support CMO’s, marketing directors, and brand equity managers, architecting strategies that foster sustainable, effective growth and fortify brand and business identities.My ethos centers on in collaboration, multidisciplinarity, and simplicity. I view brands as symbols capable of catalyzing personal and collective transformations.My Economics studies laid the foundation for my ability to pinpoint inflection points and simplify complex paradigms. Early corporate exposure at Citibank provided invaluable insights into the nuanced dynamics of different business departments.My curiosity for consumer behavior led me to Unilever Argentina, where I managed diverse HomeCare categories for nearly 11 years, leading multicultural teams. A 5-year assignment in Chile during my tenure culminated in my dual nationality in 2021.At Unilever, I held leadership roles for Dishwashing and Hygiene categories and pioneered the 'Dirt is Good' and 'Passion For Clothes' campaigns for Omo and Skip brands in LatAm, respectively. Our team's innovative efforts earned recognition and awards from Achap, FIAP, and Cannes.In 2008, after a sabbatical to reassess and broaden my horizons, I ventured into entrepreneurship and founded Figer Brands, a strategic consulting firm which I've helmed since. I thrive on partnering with clients, offering bespoke solutions and clear guidance, enabling brand leaders to make their unique mark in purpose driven brands, simplify complex processes and cultivate critical marketing skills.Today, Figer Brands boasts a diverse, talented, and multidisciplinary team of consultants and experts, operating across Latin America, the USA, and Europe. We have served prestigious clients such as PepsiCo, Unilever, BCI, and IFEX. Additionally, we have integrated our work with our clients' top-tier advertising agencies.Beyond my professional endeavors, I am a passionate amateur musician. I see parallels between the exploration inherent in both music and strategy - a shared space of creativity and opportunity. Travel, yoga, and meditation are my grounding forces, providing a wellspring of learning and reflection. A risk-taker at heart, I also dabble in angel investing in technology start-ups.Want to infuse your brand with purpose and drive impactful results? Let's talk strategy. Reach out at diego@figerbrands.com and let's create something powerful together.