Daniele Masiello Email & Phone Number

Italy

Italy

As the Senior Marketing Mastermind at Booster Box, I craft and execute a marketing strategy that generates client acquisition via ABM Marketing, Paid Search & Paid Social, Events, PR, Marketing Collateral, Content creation, and Website management. I oversee corporate comms, working with third-party agencies and partners while managing the marketing department's budget. My keen eye for industry events, conferences, festivals, and awards drives my offline event planning, increasing our company's visibility and boosting brand awareness. Of course, my team and I keep our digital presence shining by developing killer content for the company blog, website, and social media channels, all while scouting for industry awards and expertly managing our applications.

Caserta, Campania, Italy

As the marketing manager at Powergas, I dazzled the electricity and methane gas sector with my strategic genius. I orchestrated a symphony of marketing strategies and activities to promote our bi-utility services both consumer and business-oriented, earning us accolades for brand awareness, sales growth, and customer retention. I fearlessly navigated the budgetary waters through a mix of above-the-line (ATL) and below-the-line (BTL) tactics. With an eagle eye for ROI, I identified sales channels and methods of promoting our services, measured our marketing efforts, and produced data-driven reports that guided our decision-making. I expertly coordinated our outsourced efforts and kept us all singing from the same sheet of music. I also oversaw the operational marketing plan, guiding internal and external partners with ad-hoc KPIs and quantifying individual ROIs. I took great pride in ensuring our stores network complied with our high standards for business and corporate image and spearheaded new store openings with ease.

Casapulla, Campania, Italy

As the group digital marketing manager at Gruppo Balletta, I led the way to a bright digital future for all companies under the central holding. With a notable presence in the food and non-food sectors of both industrial and retail markets, marketing activities were both consumer and business-oriented, featuring commercial partnerships and home branding policies. I was the visionary who managed the digital advertising budget for six subsidiaries, serving as the corporate digital transformation project manager. I was instrumental in creating a digital landscape that included websites, social media channels, eshops, marketplaces, stores digitalisation, and regulatory areas. My coordination skills were second to none, as I deftly managed three media partners and provided support to the commercial function in communicating our divisional activities internally.

London, England, United Kingdom

At Ellalà, I was the go-to wordsmith for clients' editorial calendars, writing SEO-optimised blog articles and posts, and offline communication material copy across various sectors, including banking, travel and tourism, food, energy, wellness, and personal care. As a content connoisseur, I crafted copy that not only grabbed attention but also drove engagement and sales. I was a master of the written word, using my creativity and expertise to convey complex messages in a simple, yet effective manner. Whether it was a blog post, social media update, or print ad, I always found the perfect words to make our clients' brands stand out in a crowded market.

London, United Kingdom

As the marketing operations officer at Pantheon UK, I was the master of all things operational, managing dashboards, companies, and key roles input while providing SMS and DEM campaigns onto the Salesforce CRM platform. I expertly bridged the gap between the strategic marketing department, print process, and direct marketing sales team, making sure everyone was on the same page and working towards our common goals. I was also the go-to proofreader for DEM and offline content, ensuring that all marketing communications were error-free and on-brand. And when it came to advertising, I was the one who liaised with offline sector media, making sure our ads were published in the right place at the right time. With my marketing operations wizardry, I kept everything running smoothly and helped our team achieve outstanding results.

London, England, United Kingdom

As the Brand Marketing Assistant at Ticco Foods Ltd, I worked closely with the Brand Marketing Manager, keeping his agenda on track and liaising with suppliers, the sales team, and the call center area to keep the Salesforce CRM platform tidy and up-to-date. I was a true ninja when it came to brand project management, drafting briefs to the agencies on behalf of the Brand Manager, writing meeting minutes, and sending follow-up communications to all those involved in the processes. I also brought my creative flair to the table, suggesting new and exciting ideas to take our brand to the next level. Whether it was brainstorming the next big campaign or crunching numbers to analyse the success of our marketing initiatives, I was always ready to tackle any challenge and help our team achieve its goals.

Professional Master, Marketing Automation & Crm Strategy

The training course provides the tools to learn how a CRM project and the adoption of Marketing Automation can be key differentiators.

Master'S Degree, Marketing/Marketing Management, General, 110/110

This course serves as the capstone for the marketing academic area as well as a bridge to the marketing profession. Three major components.