David Bacher Email & Phone Number

Chicago, Il, Us

Seoul, Kr

Active leadership for B2B Business Solutions marketing spanning 20+ verticals, 30 solution categories and expansive partner network. Driving force in transforming digital marketing to demand centric, focusing ABM platforms, MQL development, personalized storytelling campaigns, delivering market share growth, revenue, pipeline - and customer delight. Leadership across marketing, ABM, communications, integrated platforms, media, ecosystem, GTM, digital, events, trade shows, executive business centers, and channel marketing and activation for customer delight, engagement and conversion.

Palo Alto, Ca, Us

Launched and lead HP’s global 3D Print & Digital Manufacturing marketing’s bold and globally scaled vision and strategy. Spearheaded multi-channel solutions marketing across hardware/software/solutions and services, scaling HP’s 3D Print marketing organization from startup to dominate 42% of the marketplace, the leader for three consecutive years. Provide operational and strategic leadership to achieve best-in-class multi-channel marketing results and experiences.

Palo Alto, Ca, Us

Director of WW Marketing, HP Printing & Ink Supplies | 2013 – 2015 Director of WW Marketing, Ink & Toner Supplies | 2012 – 2013 Head of AMS Demand Gen and Promotion, HP Printing | 2009 – 2012Manager, Consumer & Shopper Marketing | 2007 – 2009Cons/Comm. Shopper Mktg. & Bus. Dev. Manager | 2005 – 2007Manager, Nat’l Commercial Sales & Marketing Manager | 2002 – 2005Manager, NE US Area Retail Sales Manager | 1999 – 2002Year upon year of leadership and growth demonstrated over numerous promotions to positions of increased authority and responsibility. Provided extensive marketing leadership across brand, campaign, communications, advertising, value proposition, social media, digital, traditional, promotional, multi-channel assets, PR, media, events, and act as the voice of the customer. Helped to shape HP’s dive into social media content, campaigns, and processes, looking to the forefront of the market with a focus on rapidly shifting consumer and business customer needs to position and campaigns strategically.

Hershey, Pennsylvania, Us

Guided CPG selling teams by in incremental sales focused on impacting the “last 3 feet of the sale.” Managed, trained, and led a talented seven-person market team to optimize Hershey’s incremental sales at over 550 named accounts in the convenience, mass merchant, drug, and grocery classes of trade. Created and negotiated HQ business sales and marketing plans leveraging a wide range of marketing tools, including ad/promotional materials & timing, category management IRI/Spectra), shopper insight, merchandising impact, pricing, and profit margin analysis. Spearheaded all new hire and regional NPI marketing launches to ensure the right people in the right place at the right time.

Burlington, Ma, Us

Technical Sales Recruiter focused on engineering, programming/coding talent for SMB to Enterprise clients in the midwest US. Thrived in a competitive, 100% commission, team environment. Established a high-impact outbound client and candidate development program, dedicated to solving a customer’s targeted personnel needs within 4 days - from recruitment to first interview.

New York, Ny, Us

Directly managed a 3 state Mass/Drug/Grocery account territory, driving incremental in-store and in-ad cosmetics sales and marketing programs. Creatively negotiated incremental units, display opportunities, & customer excitement events while expanding product selection, shopper programs and competitive positioning. Aggressively grew sales by 21% through creative, targeted marketing programs, utilizing shopper insights and category management, for 3 regional HQ’s, 36 independent and 28 chain-driven customer accounts.

Bentonville, Arkansas, Us

Managed and led 2 teams, consisting of 44 individuals to meet distribution order filling quality, accuracy and on-time metrics. Established a positive and results oriented, team centric culture to achieve operational, cost and manpower forecasting to overdeliver distribution expectations. Utilized aggressive goal setting, personalized leadership, team building and an operational modeling approach to manage associates in a fast paced, dynamic environment.

Mba, Business Administration And Management, General

Bs, Management