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TL;DR: Former neuroscientist, current ML engineer, and CEO of Orita.ai. Orita cuts email and SMS marketing waste for DTC brands. We use machine learning to suppress junk, duplicate, and unengaged profiles. On average, we reduce a brand's marketing platform bill by 25%. Guaranteed savings and no engineering required. Always down to chat: https://calendly.com/oritaai/meetandgreetDaniel has worked with CEOs, CTOs, and other leaders to build e-commerce companies. Every time, there were "rules of thumb" and "best practices" for reducing email and sms marketing waste. But never a truly data-driven approach. Until now. You should only pay to message a contact when it makes sense to do so.Before studying artificial neural networks, he studied biological ones. He got his undergraduate degree at University of California, Berkeley. Received his PhD in Neurobiology from Harvard University. Then did a Postdoctoral Fellowship at the University of California, San Francisco. He also did some work at the Icahn School of Medicine at Mount Sinai. At all these institutions, he focused on how early life experience shapes the way the brain processes information.
Orita
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Co-Chief Executive OfficerOrita Jun 2023 - PresentNew York, Ny, UsOrita is the right way to cut your marketing costs. It's simple. We remove the waste from your email and SMS marketing lists. You save money. On repeat. -
Co-FounderOrita Consulting Mar 2017 - Jun 2023We help e-commerce/dtc brands become data driven. Projects include: pricing optimization, demand planning, business intelligence, data architecture & data engineering
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Neuroscientist & Data ScientistThe Mount Sinai Hospital Oct 2013 - Jun 2023New York, Ny, Us- Wrote software to analyze and visualize fiber photometry data of neuronal activity in freely-behaving animals- Designed algorithms for the analysis of V1 receptive fields- Created statistical packages for comparing V1 receptive fields across a variety of rearing and genetic conditions -
Ecommerce Data Science ConsultantFreelance Jul 2016 - Feb 2017- Focused brands on top-line KPIs (LTV, RPR, CAC, etc.) and data-driven strategies to accelerate growth- Built data stacks (from data ingestion to warehouse to activation)- Built out BI tool instances to serve all teams within a brand's org- Provided expert advice on how to structure, organize, and hire burgeoning data science and analytics team for DTC brands
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Head Of Data Science And AnalyticsAlfred May 2015 - Jul 2016New York, Us- Built entire data stack- Built a suite of analytical tools for measuring user interactions through web/mobile applications- Wrote survival analysis software for predicting customer churn- Developed and deployed NLP models for categorizing and ranking customer request data- Developed a petri-net based process modeling system for semi-automated task management -
Chief Data And Analytics Officer At WunwunWunwun Oct 2013 - May 2015New York, Ny, Us- Headed the team of product managers and data scientists to come up with innovative data-driven solutions to on-demand delivery- Optimized dispatch process and order management- Built a series of statistical models for forecasting revenue with a variety of different pricing and payment models using a combination of historical and scenario forecasting methods- Built a mathematical model to segment different tiers of customers based on a spectrum of consumption parameters for CX and Marketing teams- Analyzed effectiveness of marketing campaigns and promotions -
Postdoctoral Fellow In NeuroscienceUcsf 2012 - Sep 2013San Francisco, California, Us- Analyzed the plasticity of complex motor behavior over the life of an animal- Created an automated behavioral paradigm (arduino-based) that dispenses rewards based on specific vocal behaviors-Designed statistical packages to analyze large sets of vocal parameters -
Research Scientist & Graduate StudentBoston Children'S Hospital 2007 - 2012- Studied the cellular, physiological, and genetic mechanisms of cross-modal plasticity- Modeled neuronal behavior in response to sensory deprivation
Daniel Brady Skills
Daniel Brady Education Details
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Harvard UniversityNeurobiology -
University Of California, BerkeleyPsychology
Frequently Asked Questions about Daniel Brady
What company does Daniel Brady work for?
Daniel Brady works for Orita
What is Daniel Brady's role at the current company?
Daniel Brady's current role is Co-CEO at Orita || Cut Marketing Waste & Increase Margin for DTC Brands || ML Engineer with Harvard PhD.
What is Daniel Brady's email address?
Daniel Brady's email address is dm****@****ail.com
What is Daniel Brady's direct phone number?
Daniel Brady's direct phone number is +181826*****
What schools did Daniel Brady attend?
Daniel Brady attended Harvard University, University Of California, Berkeley.
What skills is Daniel Brady known for?
Daniel Brady has skills like Neuroscience, Data Analysis, Research, Statistical Data Analysis, Molecular Biology, Scientific Writing, Python, Systems Analysis, R, Mysql, Mathematical Modeling, Statistical Modeling.
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