North America Field Marketing Manager
CurrentDrove lead generation and accelerated pipeline for Business Developments Representatives (BDRs) and direct sales team to meet revenue targets. Developed targeted marketing campaign plans aligned with business objectives and sales initiatives. Planned and executed strategic events to enhance brand awareness and generate new and expansion revenue. Actively engaged with BDRs, direct sales team and partners to align strategies and achieve revenue goals.• Led and executed key North American Aras and third-party events, driving lead generation through sponsorships and presentations. Developed post-event videos interviews and customer case studies.• Developed and managed automotive marketing campaigns, including Linkedin ads and nurture email campaigns targeting top automotive prospect companies.• Member of Tiger Teams, contributing to Voice of the Customer initiatives and marketing dashboards development.