Dan Mccarthy Email & Phone Number

Washington, District Of Columbia, Us

Elevating the brand message and design through a new design system, new website, video work and new go-to-market materials. I work cross functionally to develop new content to drive leads to demo and trial. I also collaborate with Product Design to make sure our brand is aligned. Goodshuffle is transforming event rental companies with an all-in-one software solution for sales, operations and e-commerce to let them achieve their goals and empower growth.

Us

Collaborating with tech organizations from around the globe. From startup to enterprise to everything in between—steering brand development, marketing content and website design.Clients included: Box, Optimizely, InVision, Heap, HackerOne, Salesforce, Iterable, Cordial, Apollo.io, Expanse, Spire, Exabeam, Imperva, Contentful, RubrikOptimizelyWhen I began working with Optimizely, they did not yet have in-house creative, so I plugged in as an extension of their team. I worked directly with their marketing, product, events, web and sales teams. This gave me the opportunity to learn the creative needs of various departments and individuals. We worked closely with the web team to evolve and test pages on their site. Our largest project with Optimizely was the launch of their user event, Opticon—a major event with 1200+ guest in Las Vegas. I developed the branding, signage, promotion, decks and videos for the event.HeapI had the opportunity to work with Heap to develop their content marketing assets. Additionally, they enlisted me to train their young, in-house creative. Creative education is a passion of mine, so this was a welcome and exciting opportunity. Over the past two years, we have continued to evolve the brand in a myriad of ways. In the spring of 2022, I worked directly with their CMO and VP of Marketing to launch their new brand. This involved the creation of a new visual language, colors, content templates, deck templates and event designs. The end result was a successful two-month turnaround of an entirely new brand guide and website.IterableIn order to meet her 90-day goal, their new CMO needed a lot of content, quite quickly, and sought to evolve the brand away from its start-up look. I took on a large amount of the creative work. My team and I launched a new website and brand in just a few months. Almost immediately after that launch, we branded and developed Iterable’s first ever user conference, Activate.

New York, Ny, Us

Experience design, marketing, visual design, web design, mobile, social and more. Transforming business goals into genuinely meaningful interactions. Clients included: Post Foods, Alamo Rent-a-Car, UPS, At&t, Kohls, Hilton, PurinaPost Foods - Premier ProteinDuring my time with Manifest, I had the opportunity to work with a lot of large companies on their campaigns and website designs. Post Foods acquired Premier Protein and wanted to launch a large year-long campaign to attract new users. We built out a strategy involving testimonials from loyal fans of the product and created an influencer campaign. I designed the look of the entire campaign and was lead director on all video work, website design and social assets. The campaign was a huge success with 20 million impressions, 117,000+ engagements with the brand and a 10% increase in sales.

Saint Louis, Mo, Us

Strategic branding, web design, social media and advertising design for tech companies. Focused on B2B content marketing. Clients included: LinkedIn, Marketo, Pantheon, Demandbase, ApttusMarketoI worked with the Marketo marketing team to create targeted content for new users. We created content beyond just whitepapers. The content was engaging, highly illustrated and unique. We recruited marketing influencers for custom content pieces and created coloring books, illustrated comics, interactive infographics and video testimonials. This work introduced me to the fast pace of tech design and familiarized me with the types of design the big tech companies are looking for. My work with Marketo led to bigger opportunities with LinkedIn, Salesforce, Apttus and Pantheon, who all wanted to have the same level of unique content.

Saint Louis, Mo, Us

Branding and identity design, traditional advertising, environmental design, web design and social media design. Clients included: Anheuser-Busch, Wells Fargo, White Castle, Royal Canin, Luxco BrandsDuring my time at Cfx I was able to work closely with the brand teams at Anheuser-Busch. We developed instore campaigns for brands like Budwesier, Bud Light, Beck’s, Hoegaarden and Stella Artois. The Stella Artois brand team sought to push their distributors to promote the brand as an upscale import. This involved educating them on how to correctly pour Stella into it’s custom glass—which is a nine-step process. We developed a Brand Ambassador Program, which invited all distributors to Chicago for training for a weeklong experience with the Stella Artois team. After this event, the distributors could track their training on a website portal I designed. The campaign was a huge success for the brand and established Stella as high end import in the United States.

Maryland Heights, Missouri, Us

Worked in large format exhibit design. Three dimensional art and thinking outside the box design. Major clients included Anheuser-Busch and Missouri Botanical Gardens.

Worked largely with Silver Moon Creative in St. Louis on various graphic design projects.

Worked on E-Commerce and Database driven website design. Also worked largely as a Flash Designer. Projects also included identity design for many clients.