David Mccrystal Email & Phone Number

Philadelphia, PA, US

• Leading the launch of a specialty law firm’s international business unit, establishing and managing multiple foreign partnerships.
• Developing business plans and managing growth of new business pipeline.
• Leading marketing and training communications, including web and print assets for clients and partners.
• Building B2B and B2C opportunities in the UK and Europe.

Lancaster, Pennsylvania, US

• Marketing leader and executive team member for SaaS-based corporate compliance services firm.
• Responsible for managing marketing communications, demand generation, SEO/SEM, branding, product strategy, content development, and data analytics.
• Grew B2B sales opportunities for corporate and nonprofits prospects via ABM campaigns, educational webinars, videos, co-marketing partnerships, and vertical market-specific awareness strategies.
• Managed corporate communications through a major acquisition, including client, partner, prospect, and sales messaging.

Wayne, Pennsylvania, US

• Lead marketing and communications for specialty SaaS and on-premises email infrastructure firm, achieving unprecedented levels of industry awareness, user adoption, and sales growth.
• Earned outstanding performance ratings for transforming the organization’s marketing presence, communication quality, partner engagement, and product experience.
• Grew key marketing and sales KPIs, including a 270% increase in new MRR growth and a 420% increase in organic traffic.
• Doubled website conversion rates through pricing optimization, streamlined onboarding, video demonstrations, and implementation of Hubspot marketing automation.
• Drove thought leadership and brand awareness strategy, creating and leading the production of client events, webinars, white papers, case studies, and videos.

King Of Prussia, Pennsylvania, US

• Led the go-to-market strategy for creation of healthcare, financial services, and insurance industry verticals.
• Drove 230% sales funnel growth and 130% vertical sales growth, while reducing traditional sales cycle by one third.
• Created and managed partner alliances driving over $200k in new co-marketing investment.
• Tripled direct prospect engagement by creating and hosting a variety of in-person events that highlighted vertical industry subject matter expertise.

King Of Prussia, PA, US

• Led the strategic development and execution of new marketing programs and communication strategies to engage and educate corporate customers and channel partners.
• Drove successful rebranding and go-to-market strategy for the healthcare industry, growing new sales pipeline by 500% and facilitating a private equity sale to Evolve IP.
• Built reputation for thought leadership and innovation via aggressive communication strategy, educational events, and content development.
• Directed new business development efforts through building relationships with technology partners, creating new product packages/solutions, and enhancing the quality and frequency of customer, prospect, and partner.

New York, NY, US

• Created, launched, and maintained P&L responsibility for Global Claimant Services division, international business unit and led domestic and international market development efforts.
• Managed P&L responsibility and built a multi-lingual service team, growing non-domestic revenue to $2.5 million.
• Achieved unprecedented 75% success rate with direct marketing campaigns, contacting financial services clients in 70 countries.
• Created 5 new revenue streams by successfully leading new product research and service development.
• Cultivated sales and marketing network of 13 global channel partners, traveling to multiple European countries, Canada, Morocco, and Australia.

New York, NY, US

• Created #1 brand in industry following the Venio LLC acquisition, spearheading corporate communications, demand generation, and web strategy.
• Increased web traffic by 200% by initiating agressive SEO and publicity strategy.
• Increased compliance and consulting revenues by 60%.
• Increased sales leads by 100% through multi-channel direct marketing campaigns.

Wayne, PA, US

Initiated and managed aggressive content development, SEO, and lead generation strategy, dominating our market space and increasing compliance/consulting sales by 50%. Developed and launched a retirement services business unit, now an independent company, and led strategic market development for the risk management software product.

Wayne, PA, US

Lead marketing communications, strategy and new product development. Managed internal marketing team, marketing communications firms, and public relations firms.

Mba, International Business

Bs, Marketing, Finance

Education record

Education record