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Senior Level Digital Marketing expert focused on ROI, with both client side and best in class partner sales experience. A diverse skill set includes expansive knowledge of Digital Marketing product solutions and their providers, along with deep Financial Services Credit and Direct to Consumer (DTC) Marketing success. An expansive network built over 35 years. Trusted Partner of Senior Executives in the areas of Digital Marketing and Technology solutions. Expert in Credit Data and Regulatory Issues including FCRA, GLB, CFPB and CCPA. Analytically focused and on the forefront of strategy related to issues such as Attribution/Measurement and ID Resolution in a 3rd Party ‘cookieless’ environment.
Ser Tech, A Gds Link Company
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PresidentSer Tech, A Gds Link CompanyNew York, Ny, Us
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Vice President Of SalesClaritas Aug 2020 - Mar 2024Cincinnati, Oh , UsFinancial Services Enterprise Sales Leader for all Direct to Consumer (DTC) Claritas Segmentation/Audience Data, New Account Acquisition, CRM, ID Resolution, Email, SEO, Site Retargeting, AI Driven Creative and Measurement solutions. Serve as Subject Matter Expert in Financial Services and Acquisition Email Claritas prospecting -
Vice President Enterprise SalesZeta Global 2018 - 2020New York, New York, UsSales lead developing and launching a full suite of Zeta’s differentiated solutions to senior leaders at the world’s largest Financial Services institutions as well as Fintech startups. New logo clients included Chase, Citibank, Discover, US Bank, Axcess Financial and One Main. Served as the relationship lead with TransUnion and Equifax to develop compliant and differentiated Financial Services solutions Omni-Channel Marketing solutions included DMP and DSP Managed Services, Pre-Approved Permission based Acquisition Email, Customer Data Platforms (CDP) and Proprietary Data AssetsServed as a Subject Matter Expert in Financial Services Vertical -
Vice President Enterprise SalesEpsilon 2013 - 2018Irving, Texas, UsDelivered annual sales of >$15MM with new logo sales of 50% or greater. Responsible for selling full suite of Epsilon solutions to senior leaders at many of the largest Financial Services companies, including Bank of America, American Express, Citibank, Discover, JP Morgan Chase, SunTrust, MasterCard, Visa, BMO Harris, Key Bank and SantanderProducts include precisely targeted Digital Display Marketing Campaigns via Live Ramp and Conversant, Epsilon Proprietary Data, Loyalty, CRM Email and Marketing Campaign Platforms, Strategy and Analytic Consulting, Agency Services and Partner solutions, primarily with Adobe and IBMSold largest deal with Best in Class Search and Social Network companies, offering a Measurement Solution, worth more than $70MM to EpsilonContent heavy, often utilized as a Subject Matter Expert by colleagues in Financial Services Sales Efforts -
Executive Vice PresidentMh2 Direct 1996 - 2013Norwalk, Ct, UsManaged Sales, Marketing and Product Development for MH2 Direct’s Proprietary Data Products including partnerships with Lift Engine and American List CounselManaged Analytics and Strategy for Data Products including Modeling and MeasurementManaged a team of five senior media brokers providing a $50-$100MM annual List Brokerage Business including Chase Manhattan Bank’s ITA Data Requirements of hundreds of lists and millions of records monthlySpent five years consulting at Chase Manhattan Bank executing Prescreen and ITA Campaigns with Acxiom and developed and executed the Balance Consolidation Operational Process -
Assistant Vice PresidentChase Manhattan Corporation 1988 - 1996New York, Ny, UsBuilt and Managed the Marketing strategy and implementation of Balance Consolidation Line of Business Utilizing Multiple Check Vendors, Telemarketing Partners and Internal resourcesBuilt, Implemented and Audited Fair Isaac (FICO) Credit ScoresManaged Equifax, TransUnion and Experian Credit PrescreensManaged Prescreen and ITA Campaign Process including integrating hundreds of Marketing Vertical Lists via custom CDI/Merge/Purge, Test and Control Cells and File transfersManaged Acxiom and FICO in the processing of monthly ~25 Million Record Prescreen CampaignsEstablished Credit Policy for Advantage Credit ProductManaged Analytics for Collections Department including results and contact strategy
David Mcphillips Skills
David Mcphillips Education Details
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Hofstra University -
High School
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High School
Frequently Asked Questions about David Mcphillips
What company does David Mcphillips work for?
David Mcphillips works for Ser Tech, A Gds Link Company
What is David Mcphillips's role at the current company?
David Mcphillips's current role is President.
What is David Mcphillips's email address?
David Mcphillips's email address is dm****@****ect.com
What is David Mcphillips's direct phone number?
David Mcphillips's direct phone number is +191762*****
What schools did David Mcphillips attend?
David Mcphillips attended Hofstra University, High School, High School.
What skills is David Mcphillips known for?
David Mcphillips has skills like Direct Marketing, Analytics, Direct Mail, Database Marketing, Customer Acquisition, Marketing Strategy, Email Marketing, Digital Marketing, Multi Channel Marketing, Marketing, Lead Generation, Credit Cards.
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