• Orchestrated the creation of compelling speeches and editorial content for top-tier university leadership.• Spearheaded the development of diverse communication materials, ranging from op-eds to extensive research narratives.• Crafted comprehensive presentations for the dean of medicine.• Strategized and formulated presentation materials for the dean of medicine, highlighting groundbreaking research and clinical advancements.• Synthesized complex scientific content into compelling narratives for key academic and medical conferences, enhancing the institution’s thought leadership.• Enabled high-profile discussions on pivotal healthcare topics by providing the dean with meticulously prepared speeches and visual presentations.• Facilitated the dean’s engagement with national and international audiences through the creation of insightful and influential lecture content.• Managed and curated a weekly e-newsletter, overseeing content creation and design, ensuring consistent and engaging communication with the academic community.

• Led comprehensive media and communication strategies, significantly enhancing the visibility of healthcare services and facilities, including Kenmore Mercy and its associated sites, as well as Catholic Health’s LIFE program, homecare, and long-term care facilities.• Drove marketing initiatives for major infrastructural developments, such as a $14 million Emergency Department and a $5.4 million Knee & Hip Center, resulting in heightened public engagement and awareness.• Spearheaded the creation and design of a quarterly newsletter, utilizing Adobe InDesign and Photoshop, to strengthen community and associate connections, and managed content creation and social media strategies, achieving an 18% increase in audience and nearly 200% boost in interactions.• Played a key role as a strategic member of the leadership team, elevating the profile of healthcare departments through effective media relations, internal and external communications, event coordination, and social media campaigns.• Secured and capitalized on public relations opportunities valued at over $800,000 annually, crafted leadership speeches, and promoted special events and recognitions.• Collaborated with the Kenmore Mercy Foundation on significant announcements, including a $2.3 million bequest and a $1 million capital campaign, and oversaw the announcement of various special events.• Supervised college interns and volunteers on diverse communication projects, and photographed and curated images for media and social media use.• Fostered partnerships with local communities to promote health services and initiatives, contributing to the improvement of community health in Amherst, Kenmore, North Tonawanda, and Tonawanda.

• Drove extensive media coverage, significantly amplifying the organization’s presence across 300 media outlets statewide.• Orchestrated a strategic communication plan during a critical organizational merger, leading to the successful launch of a revitalized council website.• Developed and implemented brand stewardship programs, establishing a comprehensive brand and style guide to ensure consistent messaging and visual identity.• Elevated the organization’s media presence by leading public relations campaigns focused on cookie sales, diversity, STEM, and Gold Award programs, resulting in a 60% increase in media coverage.• Played a pivotal role in crisis management, actively participating in the corporate crisis communications team with strategic planning and messaging.• Enhanced media readiness by training scouts, members, and executive spokespeople, preparing them for interviews and public engagements.• Guided strategic communications during the merger of five legacy councils, managing the development of a new council website to unify the brand’s online presence.• Collaborated with the advancement department to promote special events and alumnae activities, creating fundraising materials and scripting for key initiatives.• Championed brand integrity, overseeing brand stewardship, messaging, and advertising efforts, and conducting monthly brand guidelines courses for new associates. Developed a comprehensive branding and style manual post-merger.• Mentored the next generation of communicators, supervising college interns and volunteers on various projects, enhancing the council’s communication efforts.• Administered the prestigious Girl Scout Gold Award Scholarship program, recognizing and celebrating the achievements of four outstanding young women annually.

• Coordinated publication of 150+ legal publications, treatises, and newsletters annually using customized XML and SGML coding, and Adobe Acrobat. Specialized in bankruptcy, employment, real estate, and securities.• Oversaw major conversions of more than 30 publications to new cost-efficient system.• Managed editorial production and content review processes using SAP resource planning software.• Reviewed author manuscripts for accuracy and adherence to guidelines.• Created training orientation guidelines for new editors; trained new editors.

• Managed local and regional media outreach, including story pitching, writing and distribution of releases, alerts and advisories• Developed strong working relationships with regional and local media, serving as primary contact for media relations• Editor of program magazine and newsletters• Worked collaboratively with fund development team on creation of special events• Coordinated solicitation of celebrity auction items• Created marketing and publicity plans for special events