• Co-founded a brand consultancy focused on helping companies identify untapped business potential and hidden opportunities for increased recognition through strategic analysis, compelling communication and creative direction. • Led the brand development and strategic communications strategy for a new national healthcare consultancy branching off from their parent organization, creating their name, visual identity, UI/UX design, content and external sales process within 30 days.

• Planned and directed all activities related to the development of Stickley’s brand including the strategy, creation and implementation of national promotional campaigns consisting of emails, websites, print, radio & television. • Directed Stickley’s in-house Marketing & Advertising department, managing multimillion-dollar budgets supporting 12 company-owned showrooms and 123 independent dealers across the United States and Canada. • Presented the annual marketing plan to Stickley’s dealer network at High Point Furniture Market twice a year, providing targeted solutions to increase customer acquisition while aligning advertising programs with corporate standards and goals. • Developed an eCommerce pre-order marketing communications and UI/UX strategy for a Stickley Collector Edition piece of furniture, selling 1421units in 30 days grossing over $2,414,000.00.

• Co-founded a communications design firm which created engaging and dynamic solutions to differentiate companies from the competition by enhancing brand identity and customer awareness.• Led the firm’s special focus on strategic communications and branding for all financial and private equity clients including American Express, Global Infrastructure Partners and Reservoir Capital Group. • Created a content strategy and visual identity for a private equity client which resulted in a 60% increase in the total value of the multibillion-dollar fund during the first year.

• Oversaw the visual direction and execution of the Metropolitan Home brand including the magazine, books, website and marketing initiatives while supervising both the Art and Photography departments. • Established Metropolitan Home as the standard-bearer for modern design, securing exclusive rights to projects from architects and interior designers while increasing the magazine’s circulation by 25%.

• Designed the main fashion well and special features of the magazine.• Managed the closing and all pre/post-production stages for each issue, including on-site printing press checks and approvals.