I am not afraid to ask “why can’t we?". I’m not shy about challenging over-hyped trends, to introduce clients to new ideas or support established tactics when they make sense. A versatile media and marketing communications planning professional - overseeing general, direct and digital media efforts – whose time has been split between multinationals or their divisions and independent agencies. I have been the primary liaison between my clients and the media community. Insight driven, I have provided strategic leadership and direction with the objective of exceeding goals.My experience runs across multiple categories working with a range of companies – from large, traditional marketers to entrepreneurial start-ups. Significant experience in Pharma. Consumer Electronics, Retail/E-tail, Financial/Retail Banking, Utilities and Liquor.Given the challenge of an omni-channel and increasingly underfunded marketing climate, my focus is on making the media process more accountable. This means making sure media choices are insight driven, aligning marketing with the consumer journey. Investing in messaging channels that have the proper relevance to the end user and whose context recognizes lifestyles, habits and behaviors to connect the message to the consumer and produces a measurable outcome.SpecialtiesStrategic media planning and buying. Strong client relations skills. A strong leader, teacher and manager of people. Works well with “non-media” disciplines