Digital Strategist | Social Media Manager
CurrentDevelop and implement organic social media strategies to enhance brand recognition, consumer loyalty, and online engagement. Copywriting/editing multi-channel social content and website landing pages, collaboratively build weekly content calendar, batch schedule daily posts with Sprout Social.Liaise with vendors/partners to plan and execute monthly promotions/giveaways, yielding notable in-store vendor product sales lifts.Compile campaign reports analyzing performance.Community management, engagement, and moderation: lead real-time social interactions, monitoring 100-1,500+ daily comments, responding to consumers’ reviews, product requests/questions, and criticisms; collaborating with client’s internal customer support team to resolve customer concerns; social listening; online PR/crisis management (including COVID-19 response).Content creation: video editing and graphic design for social posts and webpages.Assist with influencer marketing partnerships and oversee user-generated content (UGC), ensuring consistent brand alignment.Paid social campaign planning and execution for hiring pushes and other brand awareness initiatives.Office Admin | Executive Assistant (Part-time, Mar. 2020 - present)AP/AR: manage all billing matters, invoicing clients, processing payments, issuing employee reimbursements.Process HR paperwork, on-boarding/off-boarding of employees.Assistance with other miscellaneous projects as assigned.
