With over 25 years of experience in market research and technology, my mission is to illuminate the 'whys' behind consumer behavior, empowering businesses to understand and connect with their customers like never before. I am co-founder of several pioneering solutions such as CoolTool, UXReality, Empath.video, and Soulution.AI, each crafted to address industry needs and transform the future of marketing and business decisions.These products leverage the power of behavioral science, consumer neuroscience, automation, and AI, converting raw data into profound, actionable insights. Our goal is to uncover the subconscious drivers of consumer behavior and provide businesses with the understanding they need to create effective strategies and achieve a robust return on investment.In this data-driven era, deep understanding of consumer behavior is no longer a luxury, but a necessity. By bridging the gap between AI and human behavior, we can tap into the rich subconscious world of consumers, unlocking sustainable growth and competitive advantage.My interests are new technologies, photography & design, and sports (tennis, jogging). All these hobbies are sometimes possible between the most important role being the responsible father for my kids :)If your goal aligns with ours - to drive marketing and business decisions through comprehensive understanding of consumers - let's connect. Whether it's a one-on-one chat or a discussion at an event/conference, I am eager to join forces and together shape the future of consumer insights.