UX/UI strategy, design, and direction of applications for mobile, desktop, and large-scale interactive environments in a variety of industries for high profile clientele. Research and competitive analysis, contextual inquiries, surveys and user considerations (personas, stories, scenarios and use cases), content strategy, information architecture and nomenclature, conceptualization, wireframes and rapid prototypes, usability testing to polished UI development and analytic analysis/iteration.

Contracted to conceptualize and design websites, apps, email campaigns and proposals for well-known nonprofits and the pharmaceutical industry.

Data visualization design; heuristic and analytic evaluation on landing pages with A/B testing; information architecture for complex financial benchmarking applications and a SharePoint portal; tablet/mobile interface mockup, prototyping and design for applications in an agile environment (Scrum) for Fortune 500 clients; conducting and evaluating usability testing on conceptualized prototypes; process documentation.

Directed a team of in-house and remote contract designers and developers to create and refresh brands from the ground up for startup, small, medium and large businesses. Designed various elements of each brand including logos, websites, marketing collateral, tradeshow displays and print/web ads. Conceptualized and created storyboards and videos as well as art directed videos for tradeshows, explainers and other purposes. Collaborated with marketing and copywriting teams to ensure brand consistency across various media. Reviewed Google Analytics, Crazy Egg, and other analytic tools on a regular basis to re-evaluate and improve upon website effectiveness. Participated in client meetings and discussions regarding their brands and needs with clients at manager, VP, and C-levels.Accomplishments:Researched and implemented responsive website design into our design/development process at a time when many websites were optimized for desktop only.Brought user experience to the forefront of our projects, breaking the marketing boilerplate that was firmly in place. Replaced it with concepts, thinking, and actions to achieve success and connect with the audience for each project.Directed the design/development of a mobile optimization client’s website and ongoing market efforts resulting in the highest ever revenues and a sales increase of 29% within a year.Directed the design/development of a construction company’s website resulting in a doubling of contract revenue within one year.

Designed, coded (front end & database) and maintained over 30 websites and provided SEO, print/electronic support documentation, advertising, kiosk and interactive training services.

Worked on site at May Department Stores Ballston (Arlington, VA) corporate headquarters to create graphics and produce Point of Sales videos.Designed, coded, and maintained multiple websites.Created videos including video production/animation/special effects and post production.Designed print and web ads for various marketing campaigns.