Mike Berry Email & Phone Number

San Carlos, Ca, Us

San Jose, Ca, Us

Reporting into the CIO, dotted line into the CMO, supporting the Global Marketing Organization.• I own the internal implementation of Adobe GenStudio, Workfront Planning, Content Hub (AEM Assets), and support the utilization of Adobe Experience Platform, Customer Journey Analytics, Journey Optimizer and Real-Time Customer Data Platform.• I also own the full marketing technology stack across the company and its roadmap, optimization, reutilization and architecture.• I manage a global team of 80+ across Product Management, Product Management, Business Architecture, Change Management, Vendor Management, Data Engineering, and Solution Engineering.• I partner closely with Product Engineering, Emerging Solutions, ACS (our internal consulting service), and Go To Market.• My internal Marketing stakeholders include: Brand, Social, Performance Marketing, Media, Adobe.com, and International.

Provided marketing technology solutions to businesses of all sizes.My services spanned the spectrum of marketing technology from gap analysis to vendor selection, from implementation to post-launch product roadmap creation. I served on a number of advisory boards including: AdvisoryCloud, Parentfile, and Drape Fit.

New York, Ny, Us

Provide executive leadership of the global 35-person CRM team and omni-channel marketing efforts beating first-year revenue target by more than 25%Own the vision, strategy, budget, business plans, and projects for expanding our global CRM efforts to multi-channel, algorithmically-targeted and personalized campaigns utilizing our customer data by identifying and leading improvements in the MarTech stack, organizational structure, KPIs, and through the formation of internal and external product roadmapsKey Achievements:• Unified team members across the marketing organization with similar CRM responsibilities to improve efficiency, clarify roles, and reduce cost by more than 20%• Business owner of the launch of omni-channel digital product offerings for more than 50% of Condé Nast’s brands including The New Yorker, Vogue, GQ, Architectural Digest and others• Cross-functional directly responsible individual (DRI) for increasing the number and value of logged-in users resulting in monthly CAGR of 2%• Assumed outgoing CIO’s ownership of product roadmap for CDPs, omnichannel marketing operations, data integration, and campaign analytics

San Francisco, Ca, Us

Created the Marketing Technology team and launched a new CDP and ESP yielding 30% increase in on-time deployment, 20% increase in CTR, and launched new AI-based campaignsLed cross-functional team of marketing, engineering, IT, data science, product management, and program management to select and implement a new CDP and ESP in less than 7 months and within budget with President of the company as the project’s steering committee leaderKey Achievements:• Migrated more than 200 active campaigns to new CDP without campaign interruption• Implemented AI segmentation for batch emails going to 5M+ people yielding 100% increase in open rates (note: this is a pre-Apple change in open rate result)• Launched AI-generated dynamic templates in new ESP for personalized content delivery yielding more than 20% increase in click through rate• CDP selected allowed for non-technical marketing teams to move forward with social and direct mail vendor integration without using engineering resources.

San Jose, Ca, Us

Owner of all technology supporting marketing across all brands and all channels utilizing enterprise-wide corporate data sets, teams, and infrastructureMoved the company’s annual revenue from $400M to more than $2B through deep understanding of business goals, marketing plans, and requisite technological improvementsKey Achievements:• Lead creation and continual improvement process of MarTech stack driving the company from batch-and-blast single channel CRM efforts to orchestrated, AI-driven, omni-channel campaigns generating more than 80% of corporate marketing revenue. • Grew team from 3 to 45 – 20 FTE and 25 consultants – over 9 years expanding from marketing operations to include analytics, data and software engineering, data science, program management, web development, and ad tech• Pioneered AI-driven targeting and content personalization increasing revenue by 20%

San Jose, Ca, Us

Developing processes and tools to support global marketing operations. Includes many cross-functional teams throughout the lifecycle of a marketing campaign including strategy, audience definition, test design, creative development (internal and external), web development, deployment and post-launch analytics. Communications are multi-channel including email, banners, web development and others. 13 direct reports with teams in London, Singapore and San Jose.

San Jose, Ca, Us

• Developed requirements, oversaw launch, and created the first personalized merchandise campaigns that ran on the eBay.com homepage earning over $90 million annually• Led SQL testing of offer personalization tables within new marketing data mart

Cupertino, California, Us

Managed the list pull team for email efforts, wrote business plans for the establishment of online user activity tracking

Mba, Business

Bachelor Of Arts - Ba, Philosophy