David Mistysyn Email & Phone Number

Define, maintain and update Cohere’s overall product marketing strategy and execution to help ensure achievement of Cohere growth goals.Collaborate with product management, business development, sales and marketing teams to develop product positioning, what capabilities and solutions are generally available, in beta, etc. and messaging that resonates with our targets.Develop and maintain intelligence on our target markets & buyers - who they are, their needs and their buying criteria.Maintain intelligence on our competition and how they are positioned.Understand and support our GTM across sales, account management, and customer success - manage training on the problems we solve for buyers and users, and manage sales tools development.Plan the launches of new products, releases of existing product enhancements, publishing of product roadmap and managing the cross-functional implementation of the plan.Assess the ongoing effectiveness of product marketing strategies on lead gen, engagement, opportunity creation and closed/won-lost business.Lead development of product architecture and solution packaging, in partnership with product, commercial strategy, leadership, and stakeholders.

As Senior Marketing Content Specialist for MCG Health, I was responsible for the development of product commercialization collateral, thought leadership material, and joint marketing efforts with solution integration partners. I played a critical role in product marketing strategy and the development of messaging for new solutions. I also managed private-sector RFPs and served as the Marketing and Inside Sales Department representative for the MCG Culture Committee.

Greater Seattle Area

As Marketing Content Specialist, I am the primary writer for all of CHPW’s Medicaid and Medicare plan advertising efforts, as well as member materials, board announcements, and internal communications. Examples include CHPW commercial campaigns on King 5 and Univision, daily radio spots on Star 101.5, outdoor marketing across Washington state, the company’s publicly-circulated Annual Report, and seasonal online display and video campaigns.In addition to drafting marketing copy, I act as project manager for the marketing team, doing everything from defining the ask itself to tracking down details from subject-matter experts and working with the design team to develop visual content. I handle the company’s email communications from start to finish, working with medical specialists and stakeholders across a variety of departments to craft messaging for both member and provider audiences. This entails writing and managing the release of five monthly and three quarterly newsletters as well as onboarding emails for all new members.I also play the role of in-house product marketing manager, responsible for keeping the messaging and branding for our health plans consistent across all channels, and in full compliance with state and federal medical requirements.CHPW is a not-for-profit organization focused on promoting the good work of Community Health Centers (CHCs) across the state, and to that end my role is no exception. As the primary content creator for the CHPW Outreach Team, I develop advertisements and communications in close coordination with CHC team leads and local nonprofits across the state. I also manage CHPW’s partnership with The Boys & Girls Clubs of Washington State Association, enabling our members to gain free access to the clubs after school.

Greater Seattle Area

In my first role at CHPW, I was responsible for managing the company’s advertising campaigns on digital, TV, radio, and print media as well as writing the ad copy and leading the production of the creative. I played an active consulting role in all media purchasing negotiations and helped define the company’s overall media strategy. This was an exciting, fast-paced role with a high demand for content production and many details to manage.I also acted as the organizational and creative lead for marketing efforts performed on behalf of the company’s 19 community health centers and 130+ clinic partners located across Washington state. Marketing efforts for these centers included advertising, sponsorship, and logistic assistance for health-themed events and promotions, as well as ad-hoc website content needs.As a not-for-profit company, CHPW allows and expects its employees to wear many hats. From this role, I have learned much about navigating the regulations and approvals requisite to the health care industry, as well as how to market to a new audience with very diverse needs and interests.Following this (contract) role, I transitioned into the full-time role of CHPW's Marketing Content Specialist

Greater Seattle Area

Planned and executed marketing projects, acted as in-house digital video product expert and lead marketing initiatives for Extreme Reach Digital, along with other products as necessary. Responsibilities included extensive project management across departments, content strategy, and writing compelling B2B marketing copy. Worked with the marketing team to define the company voice and adapted that voice as our offerings and audiences shifted. Provided art direction to the design team and oversaw the production of both print and digital collateral.

Seattle, Wa

Led all marketing initiatives for Sun Travel, including ideation of new tours and programs to attract customers. Managed marketing and educational travel programs, acting as consultant and client manager as needed. Responsible for external communications and creating compelling copy for digital marketing and print initiatives, such as publishing the company's travel guide.

Created the Community Marketing campaign for Interbay Urban Center. Accomplishments included shopping center branding, cooperation with nearby businesses for community improvement, organization of the Interbay Farmers Market, and a healthy schedule of public events held at Interbay Urban Center.

-Led classes of varying sizes on a scope of topics and grammar points from absolute beginner level to near-fluency in the English language. Networked with local clients from a variety of industries to adapt curriculum to their needs.-Created and piloted new culture-based lesson plans for the world's premier English language training school.

-Analyzed market trends to create a new cultural exchange/ international teacher recruiting company. Planned and recruited for the Spring and Fall 2008 Teach in China programs, and set the calendar for future sessions.-Met with Chinese corporate and academic clients to negotiate contract services and terms.-Wrote all copy for the recruiting website as well as all orientation materials and most formal business proposals.-Coordinated and led a month-long training and acclimation program for new teachers in Beijing, provided personal instruction, and supervised international teachers in their new teaching schedules while providing follow-up support.-Taught English as a Second Language to students of varying age and business professionals in a classroom setting, while providing additional one-on-one tutoring as necessary.

-Prepared students for the TOEFL examination with an emphasis on listening, speaking, and writing.-Created a customized a curriculum based on the abilities and needs of a small group of students.-Traveled within China to train teachers in the Organic English educational model.

-Provided administrative support to two Vice Presidents and a -Senior Account Executive. Tasks included heavy scheduling, coordination with clients, phone reception, candidate intake, and documentation.-Wrote copy and coordinated all marketing materials for the San Francisco and Redwood Shores offices.-Served as primary point of contact for corporate office, including human resources, compliance, accounting/billing, facilities, and technological support responsibilities.

-Provided administrative and organizational support on a temporary contract basis for Career Group client companies, as assigned.

-Edited internal company documents and project proposals for the mayor's and governor's offices.-Oversaw and coordinated projects, such as appliance replacements and other renovations for 1400 homes and 500 apartment units. While doing so, also maintained executive checkbook.

Under the Lights Acting Troupe

B.A., Literature

Activities and Societies: President - Under the Lights Acting Troupe Features Editor - Forum Student Newspaper Study Abroad in Edinburgh.

Bachelor'S Degree