Dmitri Kruk is a Managing General Partner at Capitaliply. They is proficient in Литовский, Польский, Украинский and Английский. Colleagues describe them as "I worked with Dima at SpurIT company where we constantly were discussing questions concerning different projects. Dima is a true professional, responsible specialist and just a good guy. I'd like to pay particular attention to his SEO skills and product analytic skills. His product, marketing, and management skills are also on the high level." and "Dmitry is expierenced Software Product Manager with strong marketing background. He has great understanding of fundamental product marketing techniques, proven experience in designing product value propositions, customer journey mapping and growth of software product metrics. Also Dmirty has extraordinary soft skills and great communication abilities."
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Managing General PartnerCapitaliplyWarsaw, Pl
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Managing General Partner, Finance ManagerCapitaliply Mar 2023 - PresentВаршава, Мазовецкое Воеводство, ПольшаCapitaliply is a US-based roll-up fund that acquires Shopify applications (B2B SaaS) with high margins and a sustainable economy, reduces its expenses, increases revenue, and grows the value of the entire portfolio. The fund's team has over seven years of experience in this niche, boasting successful exits and a history of significantly increasing the revenue of a portfolio of 20+ Shopify applications.
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Founder, CeoCronics Jul 2022 - PresentCRONICS is an IT product company that creates outstanding eCommerce software products. -
Co-FounderEcommerce Group Nov 2019 - Nov 2021WorldwideLaunched and managed several online stores on Shopify with annual revenue of $4.5 mln.
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Head Of Product / Head Of Product MarketingSpurit Ecommerce Solutions Mar 2018 - Mar 2020BelarusSpurIT is a Belarusian company that develops its own SaaS products for eCommerce platforms (Shopify, BigCommerce, Magento, etc.) and provides outsourcing development and marketing services for eCommerce.Personal achievements:• Built and delivered several apps from scratch• Worked on growth of 24 apps on Shopify• Established and built business processes for Product Department• Built product analytics system from scratch• Built customer acquisition strategy• OKR framework implementation for Product Department -
Chief Marketing OfficerSpurit Mar 2017 - Feb 2018Belarus• Established Marketing Department• Managed Marketing Department of 15 employees• Established Custom Development and Marketing Services Departments• Created and managed company Marketing Strategies• Implemented hyper-segmentation in email marketing• Doubled monthly income from SaaS products in 8 months
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Product Manager / Product Marketing ManagerDealmer Coupon Company Jul 2016 - Feb 2017Lviv Region, UkraineManaged coupon website from scratch to its realization as a Product Manager.• Planned business and product development, product roadmap• Hired product team (6 people)• Built marketing and sales strategies and a system of end-to-end analytics• Organized customer development• Worked face-to-face with developers, marketers, designers, and sales department• Deployed the product and implemented go-to-market plan• Increased number of partners from 0 to 70 in 1.5 months• At 3rd month achieved product investment breakeven• The company was bought by a competitor and the product was disbanded.
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Head Of Digital MarketingOnline Stores (Beauty Industry, Ukraine) Oct 2015 - Jul 2016Lviv Region, UkraineManaged Digital Marketing department: PPC manager, SEO specialist, SMM specialist, Content manager.• Completely redesigned the website and increased its conversion rate• Launched paid advertising on social media, Google, Yandex and RTB networks• Increased sales from 3 to 60 per day within two months• Cost per acquisition reduced threefold
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Chief Marketing OfficerMenova May 2013 - May 2016Belarus/UkraineChief Marketing Officer at the Menova web studio:• Managed different websites: eСommerce, hostel, printing company, visa agency, blog, entertainment company• Full cycle on-page and off-page search engine optimization• Expertly used all SEO workflow, from competitive analysis and deeply semantic core research to guest posting and search engine reputation management
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Co-Founder, Chief Marketing OfficerOnlineprint.By Mar 2012 - Apr 2016Belarus• Website design and building• On-page and off-page search engine optimization, paid advertising• Achieved top 5 positions for the website on Google SERP on relevant keywords (printing services) and more than 900 unique users from organic sources per day
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Co-Founder, Marketing ManagerCenter For Development Of Students' Initiatives May 2011 - May 2015BelarusCo-founder and Marketing Manager of the non-profit organization that supports student initiatives and reforms higher education in Belarus. Managed teams with up to 6 employees• Managed all marketing activities of the organization• Managed educational program for youth leaders and was Head Coach of the program• Launched international PR campaigns (Bologna process in Belarus, repressions against students) • Experienced in negotiations with international partners and politicians
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Board Member, Marketing ManagerStudentskaya Rada Mar 2008 - Oct 2010BelarusFounded and managed a non-profit organization aimed at protecting students' rights• Managed about 10 different projects and managed work of up to 5 employees and up to 20 volunteers• Managed all marketing activities of the organization• Developed and conducted various research studies, ran training programs, and wrote publications• Managed about 10 different projects, conducted trainings on students' rights topics, represented student interests before administration of universities, Ministry of Education, organized roundtables and conferences, participated in international conferences on high levels in different states (with foreign ministers of education, prime ministers and etc.), negotiated with various heads of organizations and state representatives.
Dmitri Kruk Education Details
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Digital Entrepreneurship -
International Law -
Minsk State Polytechnical CollegeTechnology Of Machine Building
Frequently Asked Questions about Dmitri Kruk
What company does Dmitri Kruk work for?
Dmitri Kruk works for Capitaliply
What is Dmitri Kruk's role at the current company?
Dmitri Kruk's current role is Managing General Partner.
What schools did Dmitri Kruk attend?
Dmitri Kruk attended Gbsb Global Business School, European Humanities University, Minsk State Polytechnical College.
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Dmitri Kruk
United States
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