Who is Dmitrii Bosiachenko? Overview
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Dmitrii Bosiachenko is listed as Senior User Acquisition Manager at Tofu, based in Tbilisi, Georgia. AeroLeads shows a matched LinkedIn profile for Dmitrii Bosiachenko.
Dmitrii Bosiachenko previously worked as Senior User Acquisition Manager at Garage It and Lead of Digital Marketing Team at Galerie 46. Dmitrii Bosiachenko holds Specialist, Sociology, Social Marketing from Oryol State Technical University.
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Tofu
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Profile bio
About Dmitrii Bosiachenko
10+ years in digital marketing/user acquisition. Experience in performance projects in web and app: Fintech, E-commerce (premium segment), Services, Real estate.Experience working with international markets (APAC, EMEA, MENA, LATAM) and large ads budgets.Strong experience in Google Ads and Meta Ads, Apple Search Ads.Experience with ads on YouTube - launching large brand awareness campaigns; also works with Twitter, LinkedIn, Bing, Yahoo Ads and In-app networks. I conduct in-depth analytics of the efficiency of purchased traffic to correctly calculate the Unit Economy. From the top level metrics CTR, IPM, CTI and so on and ARPPU, ROI, LTV, using an individual approach for each set of “channel + product + attribution model”, taking into account the specifics of the advertising channel. Also taking into account the data from tests of incrementality + virality coefficient. For this I use AppsFlyer, Amplitude, GA4, BQ and raw data uploads.I have excellent knowledge of performance indicators and metrics such as CTR, CVR, CPM, CPV, CPI, CPA, ROI, ARPU, LTV, etc. Analyzing the effectiveness of advertising campaigns, cohort analysis, etcUnderstanding of different attribution models (including SKAN and Sandbox)Also knowledge of marketing analytics (consumer analysis, competitor analysis, CJM, etc.)Also I have experience successfully managing big marketing budgets across various digital and media channels. Good communication skills, including the ability to promote and negotiate new ideas. Managing people in a team. Experience in developing creatives and landing pages with a team.
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7 roles
Dmitrii Bosiachenko work experience
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Senior User Acquisition Manager
CurrentMobile traffic acquisition for a Fintech product in APAC (Philippines, Pakistan), MENA (United Arab Emirates), LATAM (Mexico) and EMEA (South Africa, Nigeria)250k+ DAU, 4M+ MAU in average.Monitored and optimized campaigns in real-time to ensure delivery of desired outcomes that resulted in a 50% improvement in ROAS within 5 monthsIncrease in monthly activations in the region by 6 times throughout the yearAchieving self-payback in the Philippines region in 9 monthsManaged advertising budgets from $500,000 per month;Managing people in a teamAnalytics, tracking and data visualisation: AppsFlyer, Amplitude, GA4; Tableau, Datastudio throughout the funnel.Analyzing marketing and product performance metrics such as CPA, PnL, LTV, CAC, ARPU, ROI, ROMI, ROAS, Retention, DAU/MAU/WAU, etc.Data-driven decision making, optimization of strategy and ads communications are also based on key indicators and measurements.Managing Brand awareness, User acquisition, Retargeting, Engagement/Reengagement and Retention campaignsLaunching, managing, optimizing and scaling ADs campaigns on Google Ads, Meta Ads, Twitter, Reddit, Apple Search Ads, TikTok, Snapchat, Unity.Launching Web, Web to App and App campaigns Search, PMax, Display and Video campaigns; ACi campaigns (installs & TCPA/Troas)Actively A/B testing and analyzing targeting, creatives, campaign settings and different approaches to achieve results. Budget planning for paid sources based on goalsCollaborating with the design and copywriting team in making creatives and landing pagesTesting new hypotheses and exploring new acquisition channelsDeveloping and implementing brand product promotion strategies in the region through paid channels in collaboration with the team
Jun 2020 - Present
Lead Of Digital Marketing Team
Managing people in a team: SMM, copywriter, designerHands-on launches:Search ADs in Yandex.Direct and Google ADsDisplay, Video and Smart campaigns, Smart bannersShopping campaigns with Merchant Center feedClassic and dynamic retargetingTargeted ads (FB, VK, myTarget)Ozon Performance Email marketingCPA marketingSEOCross-channel analyticsRevenue growth over 2 years was more than 4 times - online sales took first place, ahead of offline stores
Dec 2017 - Jun 2020
Internet Marketing Manager And Pr
Search ADs in Yandex.Direct and Google AdsTargeted ADs (FB, VK)SERM (handling reviews, writing and distributing press releases, image articles)Content MarketingArticle MarketingCopywritingPR (articles, press releases)Email marketingSEOCross-channel analytics
Jul 2014 - Nov 2017
Online Marketing And Pr Manager
Group Of Companies "New Technologies"
Developing internet promotion strategiesMedia planningBudgetingCompetitor analysisWorking with Yandex.Direct and Google Ads; Yandex.Metrica and Google AnalyticsCopywriting, creating textual content for advertising materials, website contentContent, website usability audit, content creation and editing, working with the website's administrative panel
Jul 2012 - Apr 2014
Entrepreneur
"Хрущевка"
Complete development of business idea and concept (naming, branding, etc.)Organization and implementation of advertising events: outdoor advertising, radio advertising, magazines, BTL activities)Targeted ADs (FB, VK)SMMExperience in developing, producing, and promoting viral videosWorking with media and advertising agenciesPR activities
Mar 2010 - Jan 2012
Marketing Manager
Developing and implementing marketing strategies to promote the company and its servicesCollaborating with internal teams and external partners, such as agencies and vendors, to ensure effective marketing executionCampaign performance analysisYandex.Direct and Google AdsTargeted ADs (FB, VK)SMM
Jan 2009 - Jan 2010
4 education records
Dmitrii Bosiachenko education
Specialist, Sociology, Social Marketing
Oryol State Technical University
Education record
Educational Language Center "Windsor"
Writer
Creative Writing School
Education record
Appsflyer Course
FAQ
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What company does Dmitrii Bosiachenko work for?
Dmitrii Bosiachenko works for Tofu.
What is Dmitrii Bosiachenko's role at Tofu?
Dmitrii Bosiachenko is listed as Senior User Acquisition Manager at Tofu.
Where is Dmitrii Bosiachenko based?
Dmitrii Bosiachenko is based in Tbilisi, Georgia while working with Tofu.
What companies has Dmitrii Bosiachenko worked for?
Dmitrii Bosiachenko has worked for Tofu, Garage It, Galerie 46, Medsi, and Group Of Companies "New Technologies".
How can I contact Dmitrii Bosiachenko?
You can use AeroLeads to view verified contact signals for Dmitrii Bosiachenko at Tofu, including work email, phone, and LinkedIn data when available.
What schools did Dmitrii Bosiachenko attend?
Dmitrii Bosiachenko holds Specialist, Sociology, Social Marketing from Oryol State Technical University.
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