Mobile traffic acquisition for a Fintech product in APAC (Philippines, Pakistan), MENA (United Arab Emirates), LATAM (Mexico) and EMEA (South Africa, Nigeria)250k+ DAU, 4M+ MAU in average.Monitored and optimized campaigns in real-time to ensure delivery of desired outcomes that resulted in a 50% improvement in ROAS within 5 monthsIncrease in monthly activations in the region by 6 times throughout the yearAchieving self-payback in the Philippines region in 9 monthsManaged advertising budgets from $500,000 per month;Managing people in a teamAnalytics, tracking and data visualisation: AppsFlyer, Amplitude, GA4; Tableau, Datastudio throughout the funnel.Analyzing marketing and product performance metrics such as CPA, PnL, LTV, CAC, ARPU, ROI, ROMI, ROAS, Retention, DAU/MAU/WAU, etc.Data-driven decision making, optimization of strategy and ads communications are also based on key indicators and measurements.Managing Brand awareness, User acquisition, Retargeting, Engagement/Reengagement and Retention campaignsLaunching, managing, optimizing and scaling ADs campaigns on Google Ads, Meta Ads, Twitter, Reddit, Apple Search Ads, TikTok, Snapchat, Unity.Launching Web, Web to App and App campaigns Search, PMax, Display and Video campaigns; ACi campaigns (installs & TCPA/Troas)Actively A/B testing and analyzing targeting, creatives, campaign settings and different approaches to achieve results. Budget planning for paid sources based on goalsCollaborating with the design and copywriting team in making creatives and landing pagesTesting new hypotheses and exploring new acquisition channelsDeveloping and implementing brand product promotion strategies in the region through paid channels in collaboration with the team

Managing people in a team: SMM, copywriter, designerHands-on launches:Search ADs in Yandex.Direct and Google ADsDisplay, Video and Smart campaigns, Smart bannersShopping campaigns with Merchant Center feedClassic and dynamic retargetingTargeted ads (FB, VK, myTarget)Ozon Performance Email marketingCPA marketingSEOCross-channel analyticsRevenue growth over 2 years was more than 4 times - online sales took first place, ahead of offline stores

Search ADs in Yandex.Direct and Google AdsTargeted ADs (FB, VK)SERM (handling reviews, writing and distributing press releases, image articles)Content MarketingArticle MarketingCopywritingPR (articles, press releases)Email marketingSEOCross-channel analytics

Developing internet promotion strategiesMedia planningBudgetingCompetitor analysisWorking with Yandex.Direct and Google Ads; Yandex.Metrica and Google AnalyticsCopywriting, creating textual content for advertising materials, website contentContent, website usability audit, content creation and editing, working with the website's administrative panel

Complete development of business idea and concept (naming, branding, etc.)Organization and implementation of advertising events: outdoor advertising, radio advertising, magazines, BTL activities)Targeted ADs (FB, VK)SMMExperience in developing, producing, and promoting viral videosWorking with media and advertising agenciesPR activities

Developing and implementing marketing strategies to promote the company and its servicesCollaborating with internal teams and external partners, such as agencies and vendors, to ensure effective marketing executionCampaign performance analysisYandex.Direct and Google AdsTargeted ADs (FB, VK)SMM