Digital Marketing Manager
Current- Creating and executing successful advertising strategies for e-commerce businesses.- Supervising a team of account managers and devising growth and optimisation strategies for client accounts.- Taking responsibility for campaign results in Google Ads, Bing Ads, and Facebook Ads, and meeting target KPIs such as ROAS, revenue, and gross profit targets.- Managing monthly budgets of over $100,000 and taking responsibility for campaign performance.- Analysing campaign performance using various analytics tools, including Google Analytics, Northbeam, Triplewhale, and others as required by clients' needs.- Creating reports using Looker Studio to present campaign results and provide insights into performance.- Conducting keyword research, media planning, and competitor analysis to create new advertising strategies and ensure clients remain competitive in their market.