Dmitrii Geft, Md Email & Phone Number

Tel Aviv District, Israel

Limassol, Cyprus

• Breffi, like Veeva and IQVIA, is an international SaaS/MarTech holding company headquartered in Cyprus, serving global enterprises and startups in Healthcare, Pharmaceuticals, and FMCG. As a key contributor to Breffi’s.
• Launched Breffi's Vitamin Brand: developed and launched SelfSet, a personalized OTC brand supported by an AI-powered patient support program and endorsed by leading KOLs.
• Created a MentalHealth Service: a mobile app and service tailored for children aged 6–12 with developmental needs, providing tools for both children and their parents.
• Launched EdTech Platform: led marketing, content strategy, user acquisition, and KOL partnerships to launch Breffi’s EdTech CGC platform Ordinatorskaya.Online targeting the CIS healthcare market. Positioned as the #2.
• KOL Management: established collaborations with 350+ KOLs and scientific societies to ensure high-quality promotional materials. Over 72% of Breffi’s projects feature a “face of the project” in the form of a KOL.
• Developed Breffi’s strategy and positioning as the #1 MarTech/SaaS provider for boosting sales and maximizing ROI, emphasizing the unique value proposition across global markets.

Moscow, Moscow City, Russia

• As a seasoned marketing professional, I have led omnichannel strategies for pharmaceutical, MedTech, and FMCG brands, overseeing brand stewardship, launching innovative products, and developing proprietary projects for.
• LifeScan (USA): developed and launched an omnichannel and F2F marketing strategy for the OneTouch glucometers and strips across the U.S., German, and French markets. Campaign Duration: 3 years. Results (1 year): +28%.
• TEVA (Israel): designed and executed a 360° omnichannel marketing strategy for TEVA's portfolio in the CIS region, covering 3 prescription/Rx and 1 OTC brands (nasal steroid spray, immunostimulant, and asthma inhaler)..
• BREFFI (Proprietary EdTech Application): developed and launched "I’m a Pharmacist," a non-branded educational mobile app for administrators and pharmacists. Results (1 year): achieved 80,000 MAUs, and over 150 training.
• Johnson & Johnson; Janssen (USA): designed an ML-based training platform for medical representatives to enhance their knowledge and improve visitation skills. Results: trained over 7,000 medical representatives.
• Royal Canin (Mars Inc., USA): revitalized the digital marketing and F2F strategy for the relaunch of veterinary and professional feed lines in the USA and CIS markets. Campaign Duration: 5+ years. Results (3 years).

Moscow, Moscow City, Russia

• As an Omnichannel Marketing Manager, I have led the development and execution of global promotion strategies for Pharmaceutical, Healthcare, and FMCG brands. My expertise lies in managing brands with a collaborative.
• Takeda (Japan): designed and launched F2F and 360-digital omnichannel campaigns for a portfolio of 4 prescription/Rx, hospital, and OTC brands targeting physicians, hospital administrators, and patients. Categories.
• Nestlé (Switzerland): delivered a 360-digital, F2F, and offline omnichannel marketing strategy for the relaunch of 3 pediatric clinical nutrition brands and the launch of 1 new brand targeting pediatricians.
• Amway (USA): launched a global omnichannel strategy for the company’s portfolio of brands across multiple markets. Results (3 years): conversion rate: 28.3%, customer acquisition cost (CAC) reduced by 55%, lifetime.

London Area, United Kingdom

• Vivanti is a full-service global company specializing in providing marketing and creative solutions for global healthcare, pharmaceutical, and skincare enterprises.Global clients: Sanofi, MSD (Merck), KRKA, La.
• Developed compelling content and materials for 20+ pharmaceutical and healthcare brands.
• Crafted prototypes for over 1500 slides for e-detailing presentations (CLM) utilized by medical representatives and KOLs in visits, and medical exhibitions. Texts from clinical studies and recommendations were.
• Created prototypes and visualization scenarios for 3D-AR video explainers on the cellular mechanisms of action of drugs.
• Was responsible for developing 3 junior medical content managers.Key Campaigns and Achievements (strategic campaign development and execution, multi-stakeholder engagement, and delivering measurable results in complex.
• Sanofi (France): executed multi-channel campaigns for 7 brands across OTC, prescription, and hospital orphan product categories. Delivered targeted solutions for physicians, pharmacists, hospital administrators, and.

Moscow, Moscow City, Russia

• Responsible for developing and implementing a sales plan and providing scientific support for pharmaceutical brands (prescription drugs/Rx and hospital/orphan) within the assigned territory, aligning with the company's.
• Successfully promoted the company's Immunology products (Remicade, Simponi) in the designated territory (Moscow region; Russia), ensuring the fulfillment of the sales plan.
• Established effective collaborations with gastroenterologists, rheumatologists, and administrators.
• Conducted regular visits to clinics and hospitals, fostering strong professional relationships.
• Identified and cultivated relationships with 15 international-level Key Opinion Leaders (KOLs) in the fields of gastroenterology and rheumatology.
• Secured the winning bid in the annual auction for the original drug amid the release of the biosimilar.

Omsk, Russia

• Developed and curated educational materials for 16 sessions on public health and healthcare for senior students at the academy, in line with modern educational programs and standards.
• Was responsible for developing and implementing the "Occupational Diseases" training program for students of the 5th and 6th years of the Medical and Pediatric Faculties.
• As part of research, conducted a comprehensive review of clinical literature and interpreted the results of over 30 clinical studies on the topics of vibration disease and stress factors in heavy industry enterprises.
• Took third place in the scientific session for young medical researchers from Russian medical universities.
• Created and published a scientific paper titled "Social-hygienic monitoring of working conditions and health of employees at an aircraft engine manufacturing plant" in the press.

Medical Doctor, Community Health And Preventive Medicine

General Medicine

Internship/Foreign Graduates' Preparatory Course for Israeli Licensing Examination

Master Of Public Health - Mph, Hospital And Health Care Facilities Administration/Management, Internship

Master Of Business Administration - Mba, Business Administration And Management, General