Breffi, like Veeva and IQVIA, is an international SaaS/MarTech holding company headquartered in Cyprus, serving global enterprises and startups in Healthcare, Pharmaceuticals, and FMCG. As a key contributor to Breffi’s growth, I supported its journey from a 20-person startup to a global holding with over 500 professionals, driving innovative solutions and achieving significant business milestones.Products and Solutions: BI & ML tools, Ad-Hoc research, syndicated surveys, CRM systems, CLM systems, mobile applications, and marketing consulting.Global Clients: TEVA, JNJ, LifeScan, KRKA, Pfizer, Sanofi, MSD, Merz, Nestlé, Mars, Royal Canin, Novartis, and more.Regions & Markets: CIS, Asia, EU, MENA, and USA.Key Achievements:• Launched Breffi's Vitamin Brand: developed and launched SelfSet, a personalized OTC brand supported by an AI-powered patient support program and endorsed by leading KOLs.• Created a MentalHealth Service: a mobile app and service tailored for children aged 6–12 with developmental needs, providing tools for both children and their parents.• Launched EdTech Platform: led marketing, content strategy, user acquisition, and KOL partnerships to launch Breffi’s EdTech CGC platform Ordinatorskaya.Online targeting the CIS healthcare market. Positioned as the #2 physician resource with a strong USP (“Netflix for Doctors”), reaching 120,000 MAUs.• KOL Management: established collaborations with 350+ KOLs and scientific societies to ensure high-quality promotional materials. Over 72% of Breffi’s projects feature a “face of the project” in the form of a KOL.• Developed Breffi’s strategy and positioning as the #1 MarTech/SaaS provider for boosting sales and maximizing ROI, emphasizing the unique value proposition across global markets.• Marketing Success Across Regions: delivered strategic marketing initiatives for global clients in the USA, Europe, and MENA regions. Average Results: brand sales growth YTD +28%, ROI 191.5%, brand USP awareness: +26%.

As a seasoned marketing professional, I have led omnichannel strategies for pharmaceutical, MedTech, and FMCG brands, overseeing brand stewardship, launching innovative products, and developing proprietary projects for Breffi. My work bridges trust-based brand management with data-driven insights to deliver measurable business growth.Key Achievements:• LifeScan (USA): developed and launched an omnichannel and F2F marketing strategy for the OneTouch glucometers and strips across the U.S., German, and French markets. Campaign Duration: 3 years. Results (1 year): +28% sales growth, ROI of 168%.• TEVA (Israel): designed and executed a 360° omnichannel marketing strategy for TEVA's portfolio in the CIS region, covering 3 prescription/Rx and 1 OTC brands (nasal steroid spray, immunostimulant, and asthma inhaler). Campaign Duration: 2 years. Results (1 year): +22% increase in sales, ROI of 138%, with TEVA products ranked in the TOP-3 treatment choices for target patient profiles.• BREFFI (Proprietary EdTech Application): developed and launched "I’m a Pharmacist," a non-branded educational mobile app for administrators and pharmacists. Results (1 year): achieved 80,000 MAUs, and over 150 training modules launched in collaboration with global pharmaceutical companies.• Johnson & Johnson; Janssen (USA): designed an ML-based training platform for medical representatives to enhance their knowledge and improve visitation skills. Results: trained over 7,000 medical representatives, increasing contact frequency with medical audiences by 22% and reducing turnover by 12%.• Royal Canin (Mars Inc., USA): revitalized the digital marketing and F2F strategy for the relaunch of veterinary and professional feed lines in the USA and CIS markets. Campaign Duration: 5+ years. Results (3 years): +36% sales growth, ROI of 230%, and engagement with over 120,000 veterinarians, breeders, and veterinary consultants.

As an Omnichannel Marketing Manager, I have led the development and execution of global promotion strategies for Pharmaceutical, Healthcare, and FMCG brands. My expertise lies in managing brands with a collaborative, trust-based approach, working alongside product, medical, R&D, and marketing teams to meet business goals through market analysis, data-driven solutions, and tailored strategies.Key Campaigns and Achievements• Takeda (Japan): designed and launched F2F and 360-digital omnichannel campaigns for a portfolio of 4 prescription/Rx, hospital, and OTC brands targeting physicians, hospital administrators, and patients. Categories included a neurological tissue stimulator, diuretic, narcotic analgesic, and anticoagulant.Results (1 year): +28% increase in brand sales, ROI of 128%, +26% growth in brand USP awareness.• Nestlé (Switzerland): delivered a 360-digital, F2F, and offline omnichannel marketing strategy for the relaunch of 3 pediatric clinical nutrition brands and the launch of 1 new brand targeting pediatricians, neonatologists, and parents. Results (2 years): +38% increase in brand USP awareness, shifted YTD brand sales from -7% to +5%, elevated the brands from #3 to #1 preference among pediatricians and neonatologists.• Amway (USA): launched a global omnichannel strategy for the company’s portfolio of brands across multiple markets. Results (3 years): conversion rate: 28.3%, customer acquisition cost (CAC) reduced by 55%, lifetime value (LTV) increased by 12%, gross margin lift (GML) grew by 5.3%.

Vivanti is a full-service global company specializing in providing marketing and creative solutions for global healthcare, pharmaceutical, and skincare enterprises.Global clients: Sanofi, MSD (Merck), KRKA, La Roche-Posay, L'Oréal Paris, Servier, Egis, and Bayer.Regions and markets: Europe (the UK, Germany, France, Lithuania, Latvia, Slovenia, Czech Republic, Poland), CIS (Russia, Belarus, Kazakhstan).• Developed compelling content and materials for 20+ pharmaceutical and healthcare brands.• Crafted prototypes for over 1500 slides for e-detailing presentations (CLM) utilized by medical representatives and KOLs in visits, and medical exhibitions. Texts from clinical studies and recommendations were incorporated into simple, understandable slides to facilitate effective communication.• Created prototypes and visualization scenarios for 3D-AR video explainers on the cellular mechanisms of action of drugs.• Was responsible for developing 3 junior medical content managers.Key Campaigns and Achievements (strategic campaign development and execution, multi-stakeholder engagement, and delivering measurable results in complex healthcare markets):• Sanofi (France): executed multi-channel campaigns for 7 brands across OTC, prescription, and hospital orphan product categories. Delivered targeted solutions for physicians, pharmacists, hospital administrators, and patients.• EGIS Pharmaceuticals (Hungary): managed F2F (CLM) promotional campaigns for 5 brands in the OTC and prescription (psychiatry) categories, with a strong focus on engaging healthcare professionals and end-users.• Servier (France): led F2F and 360-digital campaigns for the launch of 2 new OTC brands (venotonics), effectively reaching doctors, pharmacists, and patients.• La Roche-Posay/L’Oréal (France): implemented remote F2F and digital campaigns for a therapeutic skincare line launch, focusing on dermatologists.

Responsible for developing and implementing a sales plan and providing scientific support for pharmaceutical brands (prescription drugs/Rx and hospital/orphan) within the assigned territory, aligning with the company's overarching promotion strategy.Key Achievements:• Successfully promoted the company's Immunology products (Remicade, Simponi) in the designated territory (Moscow region; Russia), ensuring the fulfillment of the sales plan.• Established effective collaborations with gastroenterologists, rheumatologists, and administrators.• Conducted regular visits to clinics and hospitals, fostering strong professional relationships.• Identified and cultivated relationships with 15 international-level Key Opinion Leaders (KOLs) in the fields of gastroenterology and rheumatology.• Secured the winning bid in the annual auction for the original drug amid the release of the biosimilar.• Developed and managed relationships with 5 commercial clients.• Organized and conducted 8 independent conferences and 4 satellite symposiums as part of conferences, featuring the participation of national KOLs.• Participated in 12 healthcare exhibitions, contributing to brand visibility and networking.• Provided comprehensive training to 2 medical representatives, covering the medical aspects, visit structure, and objection handling.

• Developed and curated educational materials for 16 sessions on public health and healthcare for senior students at the academy, in line with modern educational programs and standards.• Was responsible for developing and implementing the "Occupational Diseases" training program for students of the 5th and 6th years of the Medical and Pediatric Faculties.• As part of research, conducted a comprehensive review of clinical literature and interpreted the results of over 30 clinical studies on the topics of vibration disease and stress factors in heavy industry enterprises.• Took third place in the scientific session for young medical researchers from Russian medical universities.• Created and published a scientific paper titled "Social-hygienic monitoring of working conditions and health of employees at an aircraft engine manufacturing plant" in the press.