LEAD MARKETING MANAGER / ONLYSPACE COMPANY, DUBAIJob responsobilities:Full marketing cycle for play-to-earn projects for OnlySpace, a web3 game publisher from pre-launch to growth stage to new chains (WarSpace, UrbanSpace, OnlyRockets, Land of Clans projects):• Communication with the development team to plan and manage marketing campaigns for each sprint• Creating creatives for marketing campaign by myself or setting a task for designers • Performance Marketing (Facebook Ads, Google Ads, Twitter Ads, TikTok Ads)• Landing page SEO analytics & optimizations (afrefs, SEMRush)• Search, contact and collaboration with play2earn projects• Communication with KOLs/influencers to implement marketing campaigns• Post-analysis and record keeping of created campaigns (retention, DAU/WAU/MAU, ARPU, ARPPU)• Development and implementation of strategies aimed at increasing reach and in-game conversions• Forecasting and control of the marketing budget of advertising campaigns• Research of relevant industry experts, competitors, target audiences, mediaMarch 2022 – July 2022MARKETING MANAGER / GAGARIN WORLD, MINSKJob responsobilities:A complete reworking of the marketing strategy and an increase in the number of investments both in the launchpad and in projects launched on it.• Building a sales funnel with traffic from teaser networks (a-and, propeller, conzilla, and others), expanding the marketing campaign and fine-tuning the lead flow we need• Communication with the development team to plan and manage marketing campaigns for each sprint• Communication with KOLs/influencers to implement marketing campaigns• Research of relevant industry experts, competitors, target audiences, media• Building a business process as well as implementing an ambassador program ADDITIONAL INFORMATION• Creating scripts for correspondence during cold sales• Conducting transactions from the beginning to the end worth from $ 10,000• Supervising the sales department and increasing their efficiency through the implementation of the KPI system• Setting up and implementing AMOCRM for easier work of sales and contact managers within the organization• Working with contractors: content makers, video editors, traffic managersWeb3 core competencies:• Blockchain-based products everyday research• DeFi (yield farming, yearn finance, yearn vaults, layer-2 scaling, lending protocols, DEX, token listing, tokenomics) • NFT (production, full marketing campaigns, community managing, after-sale support)