o Reduced development time by architecting a promotional driven model that included complex database structure and programming class libraries (.NET, C#, Transact-SQL and related platforms).o Led a team of back-end developers to define and use promotional data model to expedite development time and enable efficiency for small and large promotions.o Managed multiple complex projects from estimates and inception through testing and final delivery.

o Converting Franchisee’s Web Pages from asp.net 1.1 to asp.net 2.0o Created localized version of customer service form based on the country in inquiry.

o Worked individually and in a team of developers on over 20 unique websites and applications by utilizing latest Microsoft utilities. Used stored procedures, views and triggers for backend programming.o Developed SRS reports based on clients needs and requirements.o Developed n-tier Asp.net 2.0 web applications.o Developed online form that would submit contact information into CRM Lead system via web service.

o Developed and managed a unique online application to manage all steps for Pepsi Media Group to enter radio and TV station’s promotions and custom reporting system using ASP.NET and Transact SQL. Built web authentication process using Active Directory. Created complex database schema and performed systematic database maintenance. Worked closely with a client to meet business requirements and standards.o Implemented and customized online blog for Dallas Stars hockey team.http://blog.dallasstars.com/o Created Registration process for Hershey Track and Field site.

o Converted Web Based applications from ASP to ASP.NETo Developed centralized Sales Lead System with a multiple unique features and enhancements to address needs of company’s Sales Originators. o Created and maintained databases, DTS packages and Server Backups on the SQL Server. o Expanded and improved company’s internet and intranet. o Developed an internal help desk application to accommodate users with an every day support and computer and/or software related problems.o Created Company’s employee directory with a web based administration and Active Directory authentication.

o Performed various tasks for circulation departments of over 100 magazines. Manipulated database and created weekly reports for circulation departments.o Changed online subscription system from multiple static pages to a dynamic, database driven subscription page with administrative tools and dynamic customer service option.

o Was involved in a project of concatenating a number of websites into one mega website http://www.newyorkmetro.com/.o Performed day to day modifications to the existing 400+ page website: http://www.edificerex.com/index.asp.o Worked on reconstruction of company’s site (version 2). o Created multiple new features such as polls, ballots, new registration for users, and added numerous functionalities to administrative part of the site.o Developed an email system that uses CDONTS to send emails to different type of users depending on the criteria supplied by the clients.o Manipulated database tables and perform various queries for daily email.o Participated in redesigning and maintenance of http://www.nymag.com/.

o Worked in a team of two web developers and one designer to customize and develop, from the conception to the site launch, listings engine of commercial and retail leases in New York and Los Angeles: http://www.cityfeet.com/.o Created complete registration process and several pages with dissimilar types of ASP based searches for the above mentioned website.o Work with the developing team to develop processes and meet the requirements of the client.o Worked closely with a designer to implement JavaScript and Html to create dynamic templates (converting graphics images into web pages) for client’s website: http://www.logowire.com/.o Created and implemented Cascading Style Sheets. Verified compatibility with Internet Explorer and Netscape Navigator on Windows and Mac.