Dmitriy Vorontsov Email & Phone Number

Limassol, Cyprus

Лимасол, Кипр

Moscow

Responsibilities: Planning & carrying out campaigns for 2 corporate units: 1. Clinic: - Launching & supporting Performance Marketing function (Lead generation via context ad, smm, end-2-end analytics, landings);- Corporate social media re-launch (editorial policy & visual style reinvention);- Driving up awareness (Implementing new ways of collaboration with bloggers (in house), carrying out special projects in collaboration with popular mass media (e.g., Meduza, Snob, etc). 2. Adoption Service - Planning and launching Pet Dating digital campaign; - Development of a customized CRM system to provide a fluent & quick proceeding users checklist; - Managing the team of digital marketing experts (free-lance) and PR-agency.Achievements: - Built marketing team “from scratch”; - In Dec’20 the impact of performance marketing efforts reached 22% of overall turnover of the Clinic; - Set up a process of quick & cheap development of product web-pages (e.g. https://vet.city/onco-checkup/, https://vet.city/castration/ and + 17 more);- Implementation of Call Touch end-to-end analytics system; - The number of adopted pets grew up from 25 to 50 during Pet Dating ad campaign; - Vet.city & vet.city.adoption social media are recognized as the best in pet care segment; - Built up a content production studio and moderation unit (in-house);- Tails & Paws – a charity project in collaboration with Moscow Transport Dept. The branded subway train circling at Arbatskaya subway brunch is a key image element of this project.

Moscow Metropolitan Area

Responsibilities: • Team management (11 people)• Client service (crisis-management, principal issues, new projects) • Financial management (CE, profit, internal budgeting) • Leadership in new project development for the Client within the agency Clients:• Rostelecom (SMM, special projects in digital) • X5 Retail Group (Pyaterochka) (SMM, special projects in digital) Achievements:Rostelecom• 7 awards at Tagline’19 (3 - silver, 4 – bronze), 2 awards at Mixx Russia Awards (1 – gold, 1 silver) for Rostelecom projects• Development and introduction of a new SMM strategy (based on general Rostelecom marketing strategy) • Since August’19 till May’20 12 special projects have been developed, planned and brought to lifePyaterochkaPlanned and launched an anti-covid flashmob "Pyaterochka cares about everyone".

Москва

Responsibilities: - Client service (SMM, video production, web development, special projects); - Key projects realization; - Evaluating and controlling creative materials quality;- Budgeting projects and developing campaign mechanics.Clients:SberbankMoscow government RaiffeisenbankLG Electronics Achievements:- Took the lead within development of 3 creative concepts for Sberbank federal campaigns (TV/ OLV reels, KV, Banners etc.); - Planned and launched “Privet Moscow” – a cultural communication platform for Moscow Government; - Won tenders: LG (SMM), Raiffeisen bank (3 campaigns).

Москва

Responsibilities: - Managing team (РМs, team leads, engineers – 20+ people);- Implementing of TOC theory into project management process; - Implementing Agile-elements into development process. Clients: Moscow governmentAchievemnets:- Development and integration of hardware / software solution Geopoliform PRO into GBU Moscow Highways (The biggest transport enterprise in Europe); - Team restructuration (as a result – costs for development team reduced for 50%);- Launching a pilot project for city light dimming technology in Belgorod

Москва

Responsibilities: - New Business Development;- Calculating KPI of projects budgets; - Planning mechanics, developing proposals. Clients: P&G Mars L'Oreal Danone Effko UnileverPepsiCoAchievements: - Increased cooperation with P&G – current campaigns prolongation + new launches; - Started cooperation with Effko, Unilever, PepsiCo.

Responsibilities: - Managing team (15 managers)- New Business Development ClientsHeineken Castorama Huawei SamsungLegoGoogleBayerCoty Maxxium RussiaAchievements: - Developed long term partnership with agency clients: Heineken – 6 years, Lego – 4 years, Google – 2 years, Samsung – 4 years, Maxxium Russia – 2 years - Increased billing for the team in 3 years for 250% - Successful New Business: Heineken, Google, Lego

Responsibilities: - Day-2-Day – communication with clients- Managing projects - Tenders participation Achievements: - Got corporate award «The best agency employee» in 2010- Conducted 7 festive openings for Castorama in: Voronezh, Moscow, Nizhny Novgorod, Krasnodar, Perm, Ufa. - won tenders for promo activities for two Heineken beer brands