Managing a small team of 2 to 4 sales executives – implemented KPIs, monitored sales activity; sales tools introduction; sales strategy planning and implementation.Developing new markets and niches for products – analysed inbound inquiries, search for new opportunitiesMajor account manager

Opened new market for the company by implementing new e-commerce platform – tested and picked 3 different platforms.New markets opened by launching online shop in several languages (USA, Spanish, Portuguese, Italian, French, German, Russian) – coordinating content creation, translations, hosting, testing and launching.Increased ROI by improving UX – introduced customer reviews, new online tools, and change in designImproved admin tools for fluent work of website – sales launch, notifications, coordinating freelancer developers to improve back-endIncreased customer average cart by introducing new assortment to our current offerIncreased visitors by launching support blog and satellite websitesContent strategy and planning for online shop and blogLaunched products offer in price comparison websites in all major countries (USA, UK, Europe, Australia) to increase website trafficLaunched company in Amazon (USA, CA, France, Italy, Germany, UK, Spain, Japan) – documents preparing, registration, using available tools for immediate input of more than 1000 products.

Offline marketing – coordinating creation of brand; contacting printed magazines & journals; support printed materials creation (catalogues, brochures, certificates)Online marketing:Paid marketing – manage the strategy and set up of CPC on all major search engines (Adwords, Bing/Yahoo, Sklik) and price comparison engines. Measuring, analysing and optimising.Connect with media outlets and bloggers for advertising and advertorial placing stories about the company products and activitiesSocial media – build and managed company profiles in Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram. Increased followers base to more than 10 000 people across all platforms.Email marketing – implemented newsletter to the company practices, making it easier to communicate with customers. Managed email campaigns that lead to customer engagement.Youtube channel launch – coordinated video content creation & channel set up, for better brand image and lead generation.Launching and managing remarketing campaigns using Adroll online tools.Content & blog marketing – crating resources to generate leads (infographic); created editorial calendar and coordinated creating content in 3 languages

Work with current suppliers from France, Germany, China, Korea, Austria, Russia – price negotiation, contracts, arranging shipmentsSearching and contacting new suppliers to bring down costs, improve quality, or bring new productDeveloped new assortment for wholesale & retail tradePrice negotiation with DHL, Fedex, UPS, TNTStock monitoring, purchasingProduct packaging developmentImporting procedures and certification

Lead generation through cold outreach and inbound activitiesExclusive contracts negotiating with Japan & Middle EastPlanning & participating in professional trade shows and exhibitions in Gdansk, Istanbul, Frankfurt, DusseldorfLaunched website specifically for wholesale trade – coordinated with developers, translators and content creators to launch a 8 language wholesale website.

Searching for prospecting clientsContacting potential clients – cold calls and emailsJunior account manager

Link building – researching, planning and implementing new linksSEO – content creation, website optimisationSEM – email campaigns, CPCCustomer service

Link building – researching, planning and implementing new linksSEO – content creation, website optimisation

Link prospecting – researching competition and searchingManual link building – contacting potential partners and negotiation