Product Manager, Conversion Marketing
Roseland, New Jersey, Us
Fortune 500 global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration, and a leader in business outsourcing services, analytics and compliance expertise. Unmatched experience, deep insights and cutting-edge technology have transformed human resources from a back-office administrative function to a strategic business advantageIn my role, I:- Reported directly to VP/GM, was responsible for creating and regularly presenting digital analytics strategies, performance and reporting- Drove product management from start to finish, including: market needs and competitive opportunity analysis (bought and compiled a lot of research), product strategy, roadmap creation, writing PRDs, then shifting to user stories, release planning, functional specification all the way through to release, post-analysis and follow up optimization and re-testing- Managed cross-functionally: user experience team to create prototypes for usability testing, design team to create mockups and new features, engineering during all stages of product development, QA team for comprehensive testing, BI for multi-variate testing/analysis and other product/sales teams to execute product strategy- Defined and implemented a wide array of innovative projects and new marketing initiatives, involving: machine-learning analytics tools, new site designs/features, mobile app, mobile site, landing pages, dashboards, sales collateral, SEO/SEM campaigns- Pioneered industry leading advertising programs through Pandora and Podcasts - generating 10M+ impressions per campaign- Created new programs across 16 web properties (40M+ monthly visitors) and designed A/B/n experiments with focus on: traffic growth, improving all engagement metrics and increasing conversion through novel data-driven techniques