Economist
San Francisco, California, Us
As a key member of the Pricing, Monetization, and Market Design team, I provided thought leadership in these areas and executed several empirical projects that produced critical insights and shaped the direction of the company's strategy. More specifically, I - Led experimental analysis and design for the first advertising features on Upwork: Boosted Proposals auction and Paid Availability Badge- Built and estimated a dynamic model of the company's take rate that explained important trends in the metric and produced vital counterfactuals that informed Upwork's first pricing change in 6 years- Worked with leaders from Product and Finance to get buy-in to design and run the first pricing experiments on the platform, despite the non-trivial financial investment required- Helped the Directors of Ads and Pricing in formulating the company's long-term monetization strategy, providing a vision for the role of ads in our business and, more generally, working as their intellectual sparring partner- Served as the company's internal statistics and experimentation expert, educating the Product org on best practices in experimentation and consulting the Analytics org on projects that required advanced statistical techniques